HomeOne

Following the acquisition of The Grout Medic on September 17, House Doctors will be the ninth brand joining the Premium Service Brands family, with all current Handyman Pro franchisees transitioning into the House Doctors system.

CHARLOTTESVILLE, Va. — Multi-brand home services franchisor Premium Service Brands has announced the acquisition of 36-unit handyman franchise House Doctors. The franchise, which was previously owned and operated by Saltire Brands, LLC, will join Premium Service Brands’ impressive roster of integrated home service concepts that includes kitchen-remodeling brand Kitchen Wise, painting brand 360° Painting, cleaning brand Maid Right, outdoor surface cleaning brand Renew Crew, home-repair brand Handyman Pro, junk removal franchise Rubbish Works, garage-door services brand ProLift Garage Doors and recently-acquired tile and grout cleaning franchise The Grout Medic.

“House Doctors is an innovative and constantly-evolving home-services provider with qualified and passionate owners all over the country,” said Jim Hunter, CEO of House Doctor, who will remain on the team to assist with the transition of House Doctors to Premium Service Brands. “Teaming up with Premium Service Brands, the leading home services name in North America, is an incredibly exciting moment for the brand and the franchisees. The robust support provided by Premium Service Brands’ multi-brand system will allow House Doctors to continue growing its infrastructure with high-quality service for customers and well-positioned business ownership opportunities for franchisees.”

Founded in 1995, House Doctors has been helping homeowners with home repair and light remodeling projects for over 25 years, as well as providing franchisees with a simplified, home-based business model. According to Premium Service Brands CEO Paul Flick, the brand is the perfect complement to Premium Service Brands’ existing portfolio of franchises and will help connect customer bases and increase referrals between brands.

And this year, Premium Service Brands franchisees are being given more concepts to choose from than ever before. House Doctors marks the second acquisition in the last two weeks for the multi-brand franchisor, who recently announced the addition of 63-unit tile and grout cleaning franchise The Grout Medic. PSB also acquired junk removal franchise Rubbish Works in late 2020.

As the eighth brand on Premium Service Brands’ impressive roster, the tile cleaning franchise brand will benefit from a vast network of support, resources and referrals.

CHARLOTTESVILLE, Va. — Multi-brand franchisor Premium Service Brands has added yet another high-value franchise to its thriving network of home service brands. The 67 location tile and grout cleaning and restoration franchise The Grout Medic will join a roster of integrated service franchises that includes kitchen-remodeling brand Kitchen Wise, painting brand 360° Painting, cleaning brand Maid Right, outdoor surface cleaning brand Renew Crew, home-repair brand Handyman Pro, junk removal franchise Rubbish Works and garage-door services brand ProLift Garage Doors.

“The Grout Medic is a multi-decade proven home-services provider with talented and ambitious franchisees nationwide,” said JC Timmons, The Grout Medic’s current CEO, will remain on the team to assist with the transition of The Grout Medic to Premium Service Brands. “This combination with Premium Service Brands, the leading home services name in North America, is the natural next step for our brand to continue its legacy. Premium Service Brands and The Grout Medic share multiple winning virtues of focused customer attention, relevant service offerings and high-quality business ownership opportunities for current and prospective franchisees. We are looking forward to the ongoing value-building at Premium Service Brands.”

“Premium Service Brands’ goal in acquiring The Grout Medic is to not only to add great franchise partners, but also to provide another option to existing PSB franchisees and franchise candidates interested in joining the PSB family,” said Flick.

As part of Premium Service Brands’ multi-brand roster, The Grout Medic franchisees will have a built-in network of potential customers and referrals. Additionally, franchisees will have the opportunity for vertical growth through the franchisor’s Home.One Program, which offers prospective franchisees an incentive to acquire multiple Premium Service Brands concepts and dominate their local market through multi-brand ownership.

“We are continuing to build on our proven Premium Service Brands process, and as we integrate The Grout Medic into our system, we are confident the brand will grow with the kind of success that we have achieved with other recently acquired brands,” said Courtney Spain, VP of Operations for Premium Service Brands. “We look forward to applying our best practices for operations, training, technology and marketing support to The Grout Medic, and further growing the brand on a national scale.”

Following a recent private equity investment, the multi-brand home services franchisor is leveraging new virtual reality and role playing platforms to teach incoming franchisees leadership and higher-order decision making skills.

CHARLOTTESVILLE, Va. — Premium Service Brands, the parent company of home-service franchises 360º Painting, Maid Right, ProLift Garage Doors, Renew Crew, Kitchen Wise, Handyman Pro and Rubbish Works, has announced the roll out of its new Owner Experience Program, a tech-powered learning experience designed to immerse its incoming franchisees in the day-to-day life of their new business.

The Owner Experience Program is a culmination of Premium Service Brand’s in-depth research analyzing the actions and best practices of owners with exceptional launch results, to see what separated them from the pack. The company discovered that practice, communication skills and mindset played a significant role in positioning owners for successful launches and set out to revitalize the established Premium Service Brands onboarding program in an attempt to make the experience more impactful with the help of innovative technology and the new Owner Experience Center.

Most notably, Premium Service Brands partnered with two companies — Mursion and VIRTI — to give owners a platform to practice estimates, sales calls, hiring and recruiting in a virtual reality and role playing setting.

Mursion is an immersive VR platform focused on improving emotional intelligence in the workplace. Mursion uses a combination of A.I. and live human interaction to create a safe environment for practicing skills like  emotional intelligence, adaptability and resilience. The aim is to create an authentic but risk-free simulation without harming an individual’s performance or a company’s reputation.

VIRTI is a U.K.-based startup that uses immersive AR/VR scenarios to teach hands-on skills in realistic settings. Premium Service Brands is VIRTI’s first home services industry partner and will be pioneering a new market for the startup.

In order to emphasize the experiential aspect of the onboarding process, Premium Service Brands also plans to unveil a newly designed learning and development center. The center’s layout will be arranged in pods instead of an instructor-led classroom to ensure all parties are able to work together collaboratively.

“The Owner Experience Program is all about having the opportunity to practice the skills critical for owner success and getting real-time feedback,” said Deb Jewell, vice president of learning for Premium Service Brands. “We want to show our franchisees how to leverage their own strengths and experience to be a more effective leader and decision-maker. By helping owners build a mental map on how all the aspects of our model fit together, we are confident they will leave the Owner Experience Program with a stronger and more holistic understanding of what it takes to run their business on a day-to-day level.”

Premium Service Brands is rolling out its Owner Experience Program on the heels of a recent private equity investment by Susquehanna Private Capital. SPC invested in the multi-brand franchisor to help the company strengthen its presence in the rapidly growing home services industry and to make advancements to its business model.

“We have been aggressively growing all of our PSB concepts over the past few years, and this investment will allow us to build out our infrastructure and business model so we are better positioned to support new owners at the rate at which they want to join,” said CEO Paul Flick. “The Owner Experience Program is one of the many new improvements we are making to our system to help us recruit, develop and support the very best franchisees for each of our brands.”

CHARLOTTESVILLE, Va. — Premium Service Brands, the parent company of home-service franchises 360º Painting, Maid Right, ProLift Garage Doors, Renew Crew, Kitchen Wise, Handyman Pro and the recently acquired Rubbish Works, is continuing to deliver on its mission to offer a one-stop-shop for all homeowners’ needs.

The franchisor recently launched the Own the Home Program, which offers prospective franchisees an incentive to sign with multiple Premium Service Brands concepts and dominate their local market through multi-brand ownership. This month, Premium Service Brands is building on that strategy with the launch of HomeOne, an innovative lead portal that allows franchisees to leverage the company’s multi-brand roster and strategically target consumers across several different concepts.

For consumers, HomeOne takes out the frustration in finding trustworthy home services. HomeOne is a one-stop shop that allows homeowners and small business owners to take care of all their home improvement needs, from the leaky pipe project in the bathroom to the commercial exterior painting needs for businesses, without wasting time and stress finding and vetting separate contractors and businesses. HomeOne allows homeowners to tap into the trusted network of Premium Service Brands and guarantees them the same professional work and customer service no matter what service they need.

HomeOne will play a key role in Premium Service Brands’ growth strategy — every brand acquisition the company has made in recent years was strategically designed to complement the existing multi-brand roster and serve the same target customer demographic in the home services industry.

As more people stay at home and prioritize renovation projects due to the COVID-19 pandemic, that home services industry is more in-demand than ever. According to a report completed by Home Advisor, home services represent a $506 billion-dollar market in the United States. Fueled by the momentum of this growing demand, PSB sold 75 territories across North America in 2020, and the system’s year-over-year sales were up 35%.

Moving forward, the combination of the Own the Home Program and HomeOne will allow franchise owners to build and leverage relationships within a single market and ensure that customers’ ongoing home-services needs are always met.

For more information about HomeOne, visit Home.One.