Garrett Vargas didn’t start his career in the beauty and wellness industry. In fact, he has a successful background working for big tech companies and co-founded a childcare startup. After selling his startup company, he began looking for his next venture in the booming wellness industry. He knew he wanted a concept that offered operational guidance in an area new to him and was suited to a semi-absentee role. By Kelsi Trinidad
Heyday Skincare was founded in 2015 in New York City, aiming to make self-care through regular facial services more accessible to the everyday consumer. Founders Adam Ross and Michael Pollak, friends from business school, saw a gap in the wellness market for spa treatments. They noticed that treatments tended to be costly and time-consuming and that most people saw them more as occasional luxury services rather than regular maintenance. To fill this gap, the two friends built a business on the mantra, “Get a facial on your lunch break.” By Kelsi Trinidad
Following a year of successful brand repositioning and an assets overhaul, Heyday Skincare is committed to a national skincare reinvention. By Erika Ortega