Grasons

21 11, 2023

Grasons Unveils Bold Brand Refresh and Launches New Franchise Development Website Amidst Record Growth

2023-11-21T19:00:04-05:00November 21st, 2023|Tags: , , |

HUNTINGTON BEACH, Calif. — Grasons, a premier estate sales and business liquidation service and an Evive Brands company, today announced a significant brand refresh and the launch of a new franchise development website, marking a major step in its nationwide expansion and growth strategy.

The brand refresh, emphasizing Grasons’ commitment to professionalism, empathy, and innovation, is showcased through an updated logo, enhanced franchisee marketing and support materials, along with a modernized website. This transformation reflects the company’s values and mission more accurately.

Tim Hadley, CEO of Evive Brands, elaborated on the brand refresh, stating, “Grasons is reaching new horizons, and this brand refresh is a visual testament to our commitment to being a trusted, empathic partner to our clients.” The redesigned logo, named the ‘Grasons Empathy Symbol,’ combines vivid typography with a circular design, symbolizing safety, security, and interconnectedness – core aspects of Grasons’ character.

Coinciding with this refresh is the launch of Grasons’ new franchise development website. This platform provides comprehensive information about the brand, its services, business model, and the detailed process of becoming a Grasons franchisee. The website aims to streamline the franchise acquisition process and attract potential franchise owners.

Hadley remarked, “Our brand’s evolution and the new website launch symbolize our steadfast commitment to exceeding expectations in the estate sales industry.” He emphasized that innovations in Grasons’ marketing strategies and operational approaches are solidifying its reputation as a reliable partner, ensuring positive experiences in every sale.

The company has experienced record growth, adding more than 10 new franchises across the United States, including in key areas like Scottsdale, AZDenver, CO, and New York City. This expansion aligns with the company’s mission to assist an increasing number of baby boomers navigating significant life transitions.

Hadley concludes, “This refresh, coupled with our new website, reinforces our dedication to reliability and integrity. Our confidence projects peace of mind to our customers, allowing them to experience the empathetic service that is Grasons’ hallmark.”

About Grasons

Established in 2011, Grasons has become a pivotal player in the residential and business liquidation sector, expanding nationwide to meet the escalating demand for senior services. As a member of the Evive Brands family, Grasons continues its unwavering support and service to families and communities nationwide.

14 11, 2023

Grasons of Midtown Manhattan Announces Monumental Sale of 1.5 Million+ Sports Card Collection December 1 – 3, 2023

2023-11-14T19:17:33-05:00November 14th, 2023|Tags: , , |

NEW YORK, NY — Grasons of Midtown Manhattan, a member of the nation’s leading estate sales and business liquidation company, is thrilled to announce a once-in-a-lifetime estate sale event featuring an extensive collection of more than 1.5 million sports cards, including the coveted 1968 Topps Nolan Ryan Rookie Card in near-mint condition.

Event Details:

Dates & Times (US/Eastern):

Fri, Dec 1, 20239:00 AM – 2:00 PM

Sat, Dec 2, 20239:00 AM – 2:00 PM

Sun, Dec 3, 20239:00 AM – 2:00 PM

Location: Huntington, NY 11743

(Full address will be available on Thu, Nov 30 at 5:00 AM)

Sale Info Link: https://estatesales.org/grasons/sale/2252413

This unprecedented collection primarily includes baseball cards, many dating back to pre-1980, but also features hockey, football, basketball, golf, and non-sports cards, ranging from Marvel to Disney. Collectors and enthusiasts will also find a treasure trove of sports memorabilia, vintage comic books, and much more.

Cynthia Park, the owner of the Midtown Manhattan franchise, stated, “This estate sale is not just an event; it’s an opportunity for collectors and fans alike to own a piece of sports history. We can’t wait to open the doors to this incredible collection.”

Presale inquiries and arrangements can be made by contacting cynthia@grasons.com.

About Grasons of Midtown Manhattan

Grasons of Midtown Manhattan is part of a nationally recognized estate sale and business liquidation company, known for its expertise and commitment to integrity, honesty, and empathy. The company’s service is executed with professionalism and care, ensuring satisfaction for both buyers and clients.

For more information, please visit Grasons of Midtown Manhattan, or connect with us on Facebook @midtownmanhattannny and Instagram @grasonsmidmanhattan.

11 10, 2023

Grasons Champions Diversity with Over Half of Franchisees from Minority Groups

2023-10-11T17:11:36-04:00October 11th, 2023|Tags: , , , |

LOS ANGELES — The franchising sector is seeing a significant rise in minority ownership. Recent data from the U.S. Census Bureau underscores this trend, revealing that 30.8% of franchises are minority-owned, a figure that stands in contrast to the 18.8% of non-franchised businesses. Grasons, a standout in the estate sale and business liquidation franchise realm, is leading by example, proudly announcing that a significant 59% of its franchisees hail from minority backgrounds.

Simone KellyBrand President of Grasons, reflects on the philosophy of the brand. “Guiding the Grasons franchise, I never saw the need to differentiate based on identity. My diverse background taught me the importance of seeing beyond the surface. For me, what mattered most was recognizing franchisees for their character and potential contribution to our Grasons family,” she says.

Diversity isn’t just a statistic at Grasons; it’s an embodiment of their core values. Kelly continues, “Our franchisee community, with its wide spectrum of backgrounds, not only enriches our brand but also fortifies the supportive environment we’ve cultivated. The genuine camaraderie among our franchisees, regardless of their origins, truly sets Grasons apart.”

Echoing Kelly’s sentiments, Martha Garcia, one of Grasons’ esteemed minority franchisees, passionately shares, “My association with Grasons has been transformative. Every day, I witness the company’s unwavering dedication to diversity, evident in every sale, every conversation, and every initiative.”

Adding to this, another proud franchisee, Vincent Stirone, conveys, “Grasons isn’t merely a business prospect; it’s a close-knit community where every member, regardless of their heritage, is held in high regard and cherished. I am immensely proud and grateful to be a part of such an embracing family.”

Reinforcing its commitment to championing diversity, Grasons offers a diversity discount for aspiring franchisees, a testament to its dedication to fostering inclusive growth.

Grasons, a member of the Evive Brands portfolio, provides unparalleled support and services to families and communities nationwide. The company extends an opportunity for budding entrepreneurs to steer their careers, achieve financial independence, and make a positive societal impact. Grasons empowers franchisees to help clients navigate the difficult task of downsizing possessions during life’s significant transitions.

The company extends various discounts, inviting qualified individuals to be a part of this growing family. To explore Grasons’ franchise opportunities, visit www.grasons.com.

About Grasons

Grasons Co. began in Orange County, CA, and quickly grew across the United States as the most recognized brand for estate sale business franchises and professional business liquidations. Grasons is now part of the Evive Brands family, with private equity backing by The Riverside Company. The independently owned and operated locations all have one vision, one method, and one goal, and that is to provide you with exceptional service. Grasons Co. is the #1 rated and referred estate sale company because of its long-term experience, proven techniques, and selling items at the highest price.

20 09, 2023

Grasons 2023 National Conference Honors Franchisee Excellence, Bolsters Community Commitment

2023-09-20T09:53:13-04:00September 20th, 2023|Tags: , , , |

NEW ORLEANS, La. — Grasons, the nation’s leading estate sale and business liquidation franchise, recently hosted its annual national conference at the Loews New Orleans Hotel from Sept. 18-20. The event focused on celebrating the company’s successful franchisees and reinforcing its commitment to the community.

The brand’s franchisees and company officials participated in the conference, marked by dynamic panel discussions, presentations from industry leaders, and networking opportunities.

Founder, Brand President Simone Kelly remarked, “Our franchisees consistently go above and beyond to serve our clients and their communities. This conference showcases their outstanding efforts and provides a platform to gain insights from industry titans.” Among them was keynote speaker Carisa Findley, renowned for her franchising expertise and distinctive blend of mindfulness with business strategy. Notably, Findley co-authored the best-selling book “Success” with Jack Canfield of the Chicken Soup for the Soul series. “Her decision to participate in the Grasons’ conference, given her impressive credentials, not only elevates the significance of our conference but also highlights the caliber of our community,” Kelly added.

A highlight of the conference was the awards ceremony, where Grasons recognized top-performing franchisees in categories that included: 2022 Top 3 Highest Gross Sales, 1st – Grasons Estate Sale Specialists, 2nd – Grasons City of Angels, 3rd Grasons Elite North Orange County; and 2022 Most Sales, Grasons Elite North Orange County.

In line with its commitment to community service, Grasons coordinated a volunteer event in collaboration with Veteran Empowerment Services during the conference. Attendees assembled hundreds of toiletry bags for homeless veterans, which will be distributed at the upcoming New Orleans Vet Fest.

Evive Brands CEO, Tim Hadley, remarked, “Grasons has always been a company with a strong focus on community and client service. The dedication and commitment exhibited by its franchisees at this conference underscores that spirit.”

About Grasons

Grasons is part of the Evive Brands family providing exceptional estate sales and business liquidation services to families and communities across the nation. With various discounts available, qualified candidates are encouraged to apply.

For more information on Grasons’ franchise opportunity, visit www.grasons.com.

20 06, 2023

Home-Based Estate Sale Franchises Skyrocket: Grasons Offers Golden Opportunity for Entrepreneurship

2023-06-20T10:33:41-04:00June 20th, 2023|Tags: , , , |

LOS ANGELES — As the franchise industry evolves, Grasons, a leading nationwide estate sales and business liquidation service, is at the forefront with a unique home-based franchise opportunity. By tapping into the rising demand for estate sales and business liquidation services, Grasons is offering entrepreneurs a profitable, sustainable, and exciting business model.

Estate sales – events where all contents of a home are sold – are becoming increasingly necessary as the Baby Boomer generation ages, often leading to downsizing or estate settlement. Simultaneously, the need for business liquidation services is also rising, with companies seeking assistance during transition periods. Grasons, recognized as a compassionate solution provider during these crucial times, is capitalizing on these growing markets. IBISWorld predicts the estate sale industry’s revenue will grow at an annual rate of 3.7% to $4.4 billion by 2025.

The estate sale industry is not only recession-resistant but also promotes sustainability. “People need to replace everyday items they can’t afford at retail prices. In strong economies, people buy new homes and furnishings. In weaker economies, they downsize and liquidate assets,” says Simone Kelly, Founder and Brand President of Grasons. “Estate sales promote sustainability by reducing waste, aligning with the growing consumer trend towards eco-friendly practices.”

Grasons’ business model is inherently profitable and scalable. Operating on a commission-based model, companies can hold multiple sales per week. Beyond residential sales, Grasons has developed a strong reputation in the realm of business liquidation. This service is increasingly sought after by companies looking to downsize, close doors, or liquidate inventory efficiently.

The low startup costs and flexibility make an estate sale franchise an excellent fit for a home-based business. “There’s no need to rent or purchase a physical space, and the initial investment is much lower than a traditional franchise,” Kelly explains. “Business owners enjoy the freedom to work at their own pace and schedule, allowing for a better work-life balance.”

Franchisees also benefit from Grasons’ established reputation and industry expertise. With access to a vast network of resources and tools, franchisees can grow and scale their businesses with confidence.

“An estate sale franchise is rewarding. You serve others, helping families and businesses through difficult times, and making a real difference,” Kelly says. “We’re proud of the service we provide during life’s transitions and excited to share this opportunity with prospective franchisees.”

About Grasons

Grasons is part of the Evive Brands family providing exceptional support and services to families and communities across the nation. With various discounts and financing options available, qualified candidates are encouraged to apply.

For more information on Grasons’ franchise opportunity, visit https://www.grasons.com/.

16 05, 2023

Grasons Highlights Rising Trend of Online Estate Sales

2023-05-16T09:41:32-04:00May 16th, 2023|Tags: , , , |

LOS ANGELES — The estate sales industry has been evolving over the years, and one of the most significant trends is the rise of online estate sales. According to industry statistics, the online estate sales market is expected to grow at a compound annual growth rate of 10.4% from 2020 to 2027. This trend has been further accelerated by the COVID-19 pandemic, as more people have turned to online shopping to avoid in-person contact.

“Online estate sales are becoming increasingly popular due to their convenience and accessibility,” says Grasons Brand President Simone Kelly. “At Grasons, we recognize the importance of adapting to changing consumer preferences. That’s why we offer live online sales as a convenient and efficient way to sell your items.”

Grasons is a leading nationwide estate sale franchise with over 31 locations, offering professional estate sale and business liquidation services to homeowners, realtors, and estate attorneys. They help clients with downsizing, relocating, or liquidating an estate or business, and are dedicated to providing their clients with exceptional service.

According to Kelly, their live online sales are a great option for those who are unable to have a sale on-site, have a smaller volume of items to sell, or would like to reach a wider audience of buyers. Grasons has experienced a significant increase in demand for estate and business liquidation online services over the past year, as more people have turned to online shopping and social distancing measures have limited in-person sales.

Kelly noted that when working with Grasons for a live online sale, their team will photograph and catalog your items, create an online listing for each item and promote the sale to their large database of buyers. “We conduct the sale via a live online platform, handle all post-sale tasks including packing and shipping, and provide you with a detailed report of all items sold and corresponding prices,” she explained. “This provides a seamless and stress-free experience for clients.

“Online estate sales allow our clients to reach a wider audience, which can result in a higher sale price for their items,” added Kelly. “We provide a high level of customer service, ensuring that our clients feel informed and supported throughout the entire process.”

About Grasons

Grasons is a leading nationwide estate sale franchise with over 31 locations, offering professional estate sale and business liquidation services to homeowners, realtors, and estate attorneys. They help clients with downsizing, relocating, or liquidating an estate or business, and are dedicated to providing their clients with exceptional service.

For more information on Grasons’ estate sales and business liquidation services, visit https://www.grasons.com/