Emerging Franchise

#1 Macaron Franchise Brand Welcomes Franchisees from Throughout the U.S.

SARASOTA, Fla. — Le Macaron French Pastries, the #1 macaron franchise brand in the United States, celebrated a year of unprecedented growth, innovation, and success with its franchisees from throughout the country. Sixty-five attendees gathered in Orlando for the company’s annual event with the theme “Together Towards Tomorrow,” which included presentations, workshops, and discussions about how the brand’s 64 locations will continue to thrive in the future.

Keynote speaker and founder Rosalie Guillem welcomed attendees, thanked them for their hard work and dedication, and promised the remainder of 2022 and 2023 would be full of “sweet surprises.”

“Le Macaron has so much to be grateful for as we continue to grow and capitalize on our success as the #1 macaron franchise brand,” she said. “Together, with the help of our amazing franchisees, we have achieved success beyond our wildest dreams. We can look forward to the future as we continue to innovate and delight our customers with the most delicious, authentic macarons and pastries prepared lovingly by our French-trained chefs.”

Le Macaron congratulated all its franchise owners with a special nod to stores with the best gross sales in 2021, including: Las Vegas, NV, Sarasota, FL, Nashville, TN, St. Augustine, FL, San Diego, CA, Huntsville, AL, Milwaukee, WI, Rancho Cucamonga, CA, Charleston, NC, and Celebration, FL. Greg Guillem announced 11 additional locations opening soon, including: Lake Charles, LA, Chapel Hill, NC, Albuquerque, NM, Boston (Somerville) MA, Cambridge, MA, Grand Rapids, MI, and Cool Springs, TN.

In addition to new locations, attendees were excited by the announcement of new products and seasonal flavors. Audrey and Didier Saba presented the Confectionary Update and talked about the rollout of new chocolates, including Milk Chocolate Nuts, Rice Crispy Milk Chocolate, M & M Milk Chocolate, Oreo Milk Chocolate, and Chocolate Baby Pink. Two new gelato flavors, Rum Raisin and Strawberry Sorbet, were also unveiled, bringing the brand’s total number of flavors to 16. In addition, Le Macaron introduced a new Peanut Butter and Jelly macaron and a seasonal Champagne flavored macaron.

“Our new product updates reflect our commitment to continuous innovation so that we can offer our guests new and exciting flavors,” said Rosalie Guillem. She added that more seasonal flavors would be announced in the near future.

Following an informal contest to announce Le Macaron’s new slogan, attendees received tee shirts with the winning phrase: “OUI, We Know. Macarons Make Friends.”

“This is the perfect slogan for us, as we know when guests come into our stores and learn about our macarons, we end up making friends,” said Rosalie Guillem. “And it is wonderful when our loyal customers bring their friends to experience Le Macaron. This is what our business is all about.”

Franchise locations propel Le Macaron to #1 Macaron Franchise in the U.S.

SARASOTA, Fla. — According to National Today, a new franchise business opens every eight minutes each day. Le Macaron, the #1 choice for authentic French macarons and pastries, is largely contributing to this statistic with more than 64 franchise locations nationwide and numerous store openings planned throughout the year. On Saturday, September 3, Le Macaron co-owners Rosalie Guillem and Audrey Saba are recognizing the dedication and commitment of the entrepreneurs and small business owners who have helped make Le Macaron a success.

“We are congratulating each and every one of our franchisees on a job well done,” said Guillem. “Our loyal, industrious owners are the backbone of our business, and we would not be where we are today without them.”

Franchise Appreciation Day is traditionally celebrated every year on the Saturday before Labor Day. The day is observed to create awareness among consumers about local franchises and how they can support them. Entrepreneurs and small business owners also learn about how they can jump start a business through the power of franchising.

Le Macaron operates franchise stores coast-to-coast from Alabama to Arizona. Last month Le Macaron celebrated store openings in Cool Springs, Tennessee, Cambridge, Massachusetts, Elkhart, Indiana, and Valley Bend, Alabama. Additional openings planned throughout the remainder of the year include Columbus, Ohio, Clearwater, Florida, Lake Charles, Louisiana, Dixon, Arizona, and New York City. Le Macaron is purposefully expanding in new markets where customers clamor for delicious, authentic macarons, gourmet chocolates, French gelato, European-style coffee, and other classic French pastries. In addition to Le Macaron’s cafes, the company has a thriving catering and corporate gifting business that operates at a brisk pace year around.

Founded in 2009, Guillem said Le Macaron is committed to offering authentic, premium products prepared daily by French-trained chefs. While the mission is to delight customers and treat them to a Parisian-style café experience, Le Macaron is also focused on offering lucrative opportunities for potential franchisees.

“We have nearly 20 franchises in various stages of development,” said Guillem. “We continually offer support and guidance to our owners to help them succeed every step of the way.”

Le Macaron was recently named to the FranServe 2022 Fran-Tastic 500 list, which recognizes the top franchises in the country. For more information, visit http://lemacaron-us.com.

New locations in Alabama, Indiana, Massachusetts, and Tennessee Welcome Customers.

SARASOTA, Fla. — Le Macaron French Pastries, the #1 destination for authentic French macarons and pastries, announced four new locations this month in Alabama, Indiana, Massachusetts, and Tennessee. The openings solidify the brand’s position as the top French Patisserie with 64 locations nationwide and at least 10 additional stores planned by the end of the year. The new locations include:

• Cool Springs, Tennessee located at 1800 Galleria Blvd. The new store joins the Nashville location as the second Le Macaron in Tennessee
• Cambridge, Massachusetts at 1374 Massachusetts Avenue, Suite 101 in Harvard Square. The location marks the second in Massachusetts, following the opening of the Somerville store last month
• Elkhart, Indiana located at 503 S. Main Street. The Elkhart is one of three locations planned for Indiana
• Valley Bend, Alabama located at 315 The Bridge Street in Huntsville

“We are delighted to welcome these new franchisees to the Le Macaron family,” said founder Rosalie Guillem. “The owners of these locations are highly motivated and looking forward to interacting with guests as well as the communities they serve.”

Le Macaron is purposefully expanding in new markets where customers clamor for delicious, authentic macarons, gourmet chocolates, French gelato, European-style coffee, and other classic French pastries. Founded in 2009 by Rosalie Guillem and her daughter, Audrey Saba, Le Macaron is committed to offering premium products and excellent service to its customers while also offering lucrative opportunities for franchisees.

“We have more than 15 franchises in various stages of development,” said Le Macaron spokesperson Greg Guillem. “Our profitable annual unit volumes are exceeding expectations and fueling more growth, so it’s a very exciting time for us.”

Le Macaron’s traditional music and European-style décor offers customers the experience of an inviting, sophisticated Parisian café. The menu features more than 20 flavors of macarons and frequently includes seasonal flavors and limited time offerings to celebrate holidays and special occasions. Macarons take center stage, but there are plenty of classic French pastries such as Napoleons, homemade chocolates, cakes, and gelato to tempt the most discerning sweet tooth. In addition to Le Macaron’s cafes, the company has a thriving catering and corporate gifting business that operates at a brisk pace year around.

Le Macaron was recently named to the FranServe 2022 Fran-Tastic 500 list, which recognizes the top franchises in the country. For more information, visit http://lemacaron-us.com.

Rapidly Growing Franchise Has More Than Twice the Number of Locations as Any Competitors.

SARASOTA, Fla. — It’s been 13 years since Le Macaron French Pastries® opened its first location in Sarasota, Florida in 2009. The business reunited a family with co-founders Rosalie Guillem and her daughter and son-in-law Audrey and Didier Saba at the helm. Rosalie’s son, Gregory, opened the first franchise in Winter Park, Florida, and is now the company’s Director of Operations and Franchising. Since Le Macaron first began franchising in 2012, it has rapidly expanded with more than 63 locations, making it the #1 French Pastries and Macaron Franchise in the United States. Growth continues throughout the country with three new locations announced in these cities:

• Grand Rapids, Michigan: Located downtown at 132 Monroe Center St. NW and operated by franchisees Bobbi Jo and William Blanton
• Albuquerque, New Mexico: Located at 6241 Riverside Plaza and operated by franchisees Tami O’Brien and her daughter, Victoria Ruggles
• Somerville, Massachusetts: Located at 411 Artisan Way Somerville and operated by franchisee Debbie Hilton-Creek.

“We are delighted to welcome these new franchisees to the Le Macaron family,” said Rosalie Guillem. “These are great locations with enthusiastic owners dedicated to their communities, so we know they will be successful.”

Le Macaron is leading the way with America’s steadily growing love affair with macarons. Although some industry experts predicted macarons would be a short-lived trend or a fad, a study by ventured.com reported that “The French macaron has had a 13 times increase in market penetration in the past 10 years.” Guillem is not surprised, as her simple marketing strategy of sampling and educating about macarons has won over thousands of loyal customers.

“We tell our customers we are a premium brand with authentic macarons prepared fresh daily by our staff of French pastry chefs in Sarasota,” she said. “We have more than 20 delicious flavors as well as seasonal flavors, and our macarons are handmade from scratch with raw ingredients. The quality is the biggest difference between our macarons and other brands, which are almost always frozen. Le Macaron offers freshly made macarons shipped daily to franchises on refrigerated trucks, so they are guaranteed to arrive bursting with flavor. Many customers say they are addicted after the first bite!”

Le Macaron delights customers with the ambience of a Parisian café, including colorful, sophisticated décor, traditional music, and a menu that boasts more than 20 flavors of macarons, pastries, gelato, coffee, chocolates, cakes, éclairs, European style beverages, and more. Macarons are also available in seasonal flavors to commemorate holidays and special occasions, and the company has a thriving catering and corporate gifting business as well.

“The macaron is the jewel of French pastries,” explained Rosalie Guillem. “At just 70-80 calories, our customers consider them treats and permissible indulgences. They come to celebrate occasions with family and friends, to buy gifts, or simply to relax and enjoy our welcoming atmosphere.”

According to Gregory Guillem, Director of Operations and Franchising, the expansion momentum will continue throughout 2022 with as many as 10 additional locations opening across the country.

“Currently we have 10 new franchises in various stages of development,” he explained. “Some have recently signed agreements, some are undergoing construction, and a few are slated to open later this summer. It’s a remarkably busy year for us, as more people are learning about the benefits and ease of starting their own Le Macaron franchise.”

For more information about the Le Macaron French Pastries franchise opportunity please visit http://lemacaronfranchise.com/.