Custom Interior Window Treatments

The leading window treatment consultation franchise welcomes DeAnn Von Rueden to growing group of owners

FARGO, N.D. — Gotcha Covered, a leader in custom window treatment consultation in the U.S. and Canada, has officially announced its first location in North Dakota with the opening of Gotcha Covered of Fargo. The newest location is owned and operated by DeAnn Von Rueden.

With an emphasis on end-to-end consultations, the new center provides the best in soft and hard window treatments to homeowners in Fargo, Grand Forks and the Detroit Lakes by offering a variety of blinds, draperies, smart solutions and much more.

“We are excited to be opening our first location in the state of North Dakota,” said Paul Linenberg, president of Gotcha Covered. “There are great opportunities for growth in Fargo, and we know that DeAnn (Von Rueden) is the person who can help us establish a footprint in the area. We have complete confidence that she will be a great ambassador of Gotcha Covered as well as an asset to the community.”

Von Rueden brings nearly 28 years of medical field experience to the Gotcha Covered family, starting out as a paramedic before transitioning to being a registered nurse in 2015.

After spending over two decades in the medical field, Von Rueden decided she wanted to pursue other interests.

“I was looking for more autonomy and flexibility in my career,” said Von Rueden. “I wanted to try something new and different from the medical field. I also wanted to build a business that my husband, Jeff, could transition to full time in the future.”

After researching potential opportunities, Von Rueden came across Gotcha Covered and realized it was the perfect opportunity for her to create the flexibility she desired. In addition, she now has the ability to help people in a different way.

“Owning my own business gives me the opportunity to directly help people and provide quality customer service while building solid business relationships in our community,” Von Rueden said. “I will have the opportunity to provide service in the Fargo and Grand Forks area in North Dakota and as far east as the Detroit Lakes on the Minnesota side.”

“The number of possibilities available to transition a living space into something completely new and different is endless, and that’s one of the things I love most about the window treatment business. The customers are always excited to have this service completed, and I look forward to seeing the finished project.”

Adding 40 new franchise locations in 2022, Gotcha Covered currently has over 155 total franchises across the U.S. and Canada. The franchise has been operating under the Gotcha Covered name since 2009.

To schedule an appointment with Gotcha Covered of Fargo, visit https://www.gotchacovered.com/fargo/.

Former Marine takes the reins of established window treatment consultation business

EDMOND, Okla. — Gotcha Covered, a leader in custom window treatment consultation in the U.S. and Canada, welcomes Bryan Baldwin to the franchise family. He is taking over as the owner of Gotcha Covered of Edmond. It’s currently the only location in Oklahoma.

Baldwin enters the franchising world after 25 years of working in human resources in corporate America.

“Twenty-five years of working in corporate America was all I could take,” said Baldwin, a Marine veteran. “Owning a Gotcha Covered meant independence and the ability to manage my own schedule. That played a big role in my decision to join the franchise. I wanted to avoid being gone for 12 hours a day. I pretty much missed the first half of my kids’ lives because I was always gone.”

Baldwin said he is excited to be taking over Gotcha Covered of Edmond because he likes selling products that improve customers’ homes.

“We aren’t repairing or dealing with problems,” Baldwin said. “It’s awesome to work with customers who want to make their homes nicer and have their trust in a top-quality company like Gotcha Covered.”

With an emphasis on end-to-end consultations, Gotcha Covered of Edmond provides the best in soft and hard window treatments to homeowners in the north metro area of Oklahoma City by offering a variety of blinds, draperies, smart solutions and much more.

“Gotcha Covered is nothing without its excellent franchise owners,” said Paul Linenberg, president of Gotcha Covered. “They are the ones interacting with customers daily and providing excellent customer experiences. We are confident Bryan (Baldwin) will do the same for the Edmond community. He has shown the work ethic and dedication it takes to be a successful Gotcha Covered owner, and we are excited to see the results he brings to the franchise.”

Adding 40 new franchise locations in 2022, Gotcha Covered currently has over 155 total franchises across the U.S. and Canada. The franchise has been operating under the Gotcha Covered name since 2009.

To schedule an appointment with Gotcha Covered of Edmond, visit https://www.gotchacovered.com/edmond/.

Clifford Oberg, Heike Porter continue expansion in Northeast Florida

ST. AUGUSTINE, Fla. — Gotcha Covered, a leader in custom window treatment consultation in the U.S. and Canada, has announced the opening of its North St. Johns County location. The new center is owned and operated by Clifford Oberg and Heike Porter.

With an emphasis on end-to-end consultations, Gotcha Covered of North St. Johns County provides the best in soft and hard window treatments to homeowners in the county by offering a variety of blinds, draperies, smart solutions and much more.

“Clifford (Oberg) and Heike (Porter) have proven that they are a true asset to the Gotcha Covered family,” said Paul Linenberg, president of Gotcha Covered. “The North St. Johns community will soon find out the reasons why. We know Clifford and Heike will jump in the community right away and showcase the excellence that Gotcha Covered covets in all our franchisees.”

Oberg, a 21-year veteran in the U.S. Air Force, is no stranger to the franchise world. In 2014, he opened his first Gotcha Covered in Apollo Beach. In just under five years, he made it the third largest Gotcha Covered franchise. He is now venturing into his third territory.

Porter, who grew up in Germany, spent many years with the U.S. Army working as a civilian contractor. She has been in the U.S. for over 20 years and specializes in designs and colors.

“Being part of Gotcha Covered is more than just owning a small business. It means being part of a family,” said Oberg. “The constant support and friendly relationships we have developed mean everything to us. There is no better franchise than Gotcha Covered.”

Porter said that owning a Gotcha Covered helps build strong relationships in the community.

“What we love most about the window treatment business is developing strong relationships with our clients and putting smiles on their faces,” Porter said. “We are changing their homes and their lives through the use of proper window coverings.”

Adding 40 new franchise locations in 2022, Gotcha Covered currently has over 155 total franchises across the U.S. and Canada. The franchise has been operating under the Gotcha Covered name since 2009.

To schedule an appointment with Gotcha Covered of North St. Johns County, visit https://www.gotchacovered.com/st-johns-county/.

Chris DeBartolo to lead new custom window treatments consultation business in Bentonville

BENTONVILLE, Ark. — Gotcha Covered, a leader in custom window treatment consultation in the U.S. and Canada, welcomes Chris DeBartolo to the franchise family. He is the owner and operator of Gotcha Covered of Bentonville, the first location in Arkansas.

With an emphasis on end-to-end consultations, Gotcha Covered of Bentonville will provide the best in soft and hard window treatments to homeowners in Northwest Arkansas by offering a variety of blinds, draperies, smart solutions and much more.

“We are excited to have our first location in the state of Arkansas,” said Paul Linenberg, president of Gotcha Covered. “This is an opportunity to show the homeowners in Northwest Arkansas the importance of having a window treatment partner they can turn to when they redecorate or renovate their homes. We are confident that Chris (DeBartolo) will be an excellent representative of the Gotcha Covered family.”

Prior to joining Gotcha Covered, DeBartolo spent 16 years in the medical field as an ophthalmic surgical scrub and LASIK technician. It was his desire to control his own success that encouraged him to join the franchise.

“I wanted the opportunity to control my own future, build a strong relationship with my community and live a more flexible lifestyle,” said DeBartolo. “I chose franchising because it provided an opportunity to buy into an existing business model that had a proven track record with an excellent support system.”

“What I love most about the window treatment business is the ability to meet with friends and neighbors to assist them in achieving their vision to elevate the look of their home. Gotcha Covered gives me an avenue to do that. I’m proud to be part of a quality recognized brand associated with exceptional customer service and a superb reputation.”

Adding 40 new franchise locations in 2022, Gotcha Covered currently has over 155 total franchises across the U.S. and Canada. The franchise has been operating under the Gotcha Covered name since 2009.

To schedule an appointment with Gotcha Covered of Bentonville, visit https://www.gotchacovered.com/bentonville/.

Hailey Handzel joins leading custom window treatment’s franchise family

WEST HARTFORD, Conn. — Gotcha Covered, a leader in custom window treatment consultation in the U.S. and Canada, welcomes Hailey Handzel to the franchise family. She is the owner and operator of Gotcha Covered of West Hartford, the newest location in Connecticut.

With an emphasis on end-to-end consultations, Gotcha Covered of West Hartford will provide the best in soft and hard window treatments to homeowners in West Hartford, the Farmington Valley, Glastonbury and surrounding areas by offering a variety of blinds, draperies, smart solutions and much more.

A resident of the West Hartford area for 15 years, Handzel said it was her love of working with people one-on-one and helping people bring beauty into their spaces that inspired her to start her window treatment business.

“There’s something very special about getting to help someone solve a problem, and with Gotcha Covered, it means improving a client’s most treasured assets – their home and business,” said Handzel.

Having worked as a registered dietitian in Hartford, CT and Springfield, MA, Handzel is no stranger to building relationships with clients and working to improve their day-to-day lives.

“With Gotcha Covered, I get to work with people in a consultative manner. I learn about their goals and challenges, help craft their vision and manage each step to bring it all to life,” Handzel said. “Homes are personal. How a space is used, the feelings it invokes and the way it functions are unique to each person and each room. I genuinely love the opportunity to transform clients’ homes and workspaces making them more functional, comfortable and beautiful.”

“I had been in search of creative fulfillment in my work life and knew that building up a business of my own while creating something I could be proud of and put my personal touches on was exactly what I needed. I am excited to bring Gotcha Covered to West Hartford and the surrounding areas and help create beautiful spaces in my clients’ homes and businesses.”

Adding 40 new franchise locations in 2022, Gotcha Covered currently has over 155 total franchises across the U.S. and Canada. The franchise has been operating under the Gotcha Covered name since 2009.

“We wanted to expand our footprint in Connecticut, and we believed the Greater Hartford area presented the perfect opportunity for growth,” said Paul Linenberg, president of Gotcha Covered. “We are confident that Hailey (Handzel) will provide the West Hartford community and surrounding areas with a great customer experience that will make Gotcha Covered of West Hartford a tremendous asset to the community.”

To schedule an appointment with Gotcha Covered of West Hartford, visit https://www.gotchacovered.com/west-hartford/.

To speak to Hailey Handzel more about her vision, design style and business goals, contact Hailey at haileyhandzel@gotchacovered.com.