Business Liquidation Archives | Page 2 of 2 | Franchise Dictionary Magazine

21 11, 2023

Grasons Unveils Bold Brand Refresh and Launches New Franchise Development Website Amidst Record Growth

Paul Zboichyk2023-11-21T19:00:04-05:00November 21st, 2023|Tags: Business Liquidation, Estate Sales, Grasons|

HUNTINGTON BEACH, Calif. — Grasons, a premier estate sales and business liquidation service and an Evive Brands company, today announced a significant brand refresh and the launch of a new franchise development website, marking a major step in its nationwide expansion and growth strategy.

The brand refresh, emphasizing Grasons’ commitment to professionalism, empathy, and innovation, is showcased through an updated logo, enhanced franchisee marketing and support materials, along with a modernized website. This transformation reflects the company’s values and mission more accurately.

Tim Hadley, CEO of Evive Brands, elaborated on the brand refresh, stating, “Grasons is reaching new horizons, and this brand refresh is a visual testament to our commitment to being a trusted, empathic partner to our clients.” The redesigned logo, named the ‘Grasons Empathy Symbol,’ combines vivid typography with a circular design, symbolizing safety, security, and interconnectedness – core aspects of Grasons’ character.

Coinciding with this refresh is the launch of Grasons’ new franchise development website. This platform provides comprehensive information about the brand, its services, business model, and the detailed process of becoming a Grasons franchisee. The website aims to streamline the franchise acquisition process and attract potential franchise owners.

Hadley remarked, “Our brand’s evolution and the new website launch symbolize our steadfast commitment to exceeding expectations in the estate sales industry.” He emphasized that innovations in Grasons’ marketing strategies and operational approaches are solidifying its reputation as a reliable partner, ensuring positive experiences in every sale.

The company has experienced record growth, adding more than 10 new franchises across the United States, including in key areas like Scottsdale, AZ, Denver, CO, and New York City. This expansion aligns with the company’s mission to assist an increasing number of baby boomers navigating significant life transitions.

Hadley concludes, “This refresh, coupled with our new website, reinforces our dedication to reliability and integrity. Our confidence projects peace of mind to our customers, allowing them to experience the empathetic service that is Grasons’ hallmark.”

About Grasons

Established in 2011, Grasons has become a pivotal player in the residential and business liquidation sector, expanding nationwide to meet the escalating demand for senior services. As a member of the Evive Brands family, Grasons continues its unwavering support and service to families and communities nationwide.

Grasons of Midtown Manhattan Announces Monumental Sale of 1.5 Million+ Sports Card Collection December 1 – 3, 2023

Paul Zboichyk2023-11-14T19:17:33-05:00November 14th, 2023|Tags: Business Liquidation, Estate Sales, Grasons|

NEW YORK, NY — Grasons of Midtown Manhattan, a member of the nation’s leading estate sales and business liquidation company, is thrilled to announce a once-in-a-lifetime estate sale event featuring an extensive collection of more than 1.5 million sports cards, including the coveted 1968 Topps Nolan Ryan Rookie Card in near-mint condition.

Event Details:

Dates & Times (US/Eastern):

Fri, Dec 1, 2023: 9:00 AM – 2:00 PM

Sat, Dec 2, 2023: 9:00 AM – 2:00 PM

Sun, Dec 3, 2023: 9:00 AM – 2:00 PM

Location: Huntington, NY 11743

(Full address will be available on Thu, Nov 30 at 5:00 AM)

Sale Info Link: https://estatesales.org/grasons/sale/2252413

This unprecedented collection primarily includes baseball cards, many dating back to pre-1980, but also features hockey, football, basketball, golf, and non-sports cards, ranging from Marvel to Disney. Collectors and enthusiasts will also find a treasure trove of sports memorabilia, vintage comic books, and much more.

Cynthia Park, the owner of the Midtown Manhattan franchise, stated, “This estate sale is not just an event; it’s an opportunity for collectors and fans alike to own a piece of sports history. We can’t wait to open the doors to this incredible collection.”

Presale inquiries and arrangements can be made by contacting cynthia@grasons.com.

About Grasons of Midtown Manhattan

Grasons of Midtown Manhattan is part of a nationally recognized estate sale and business liquidation company, known for its expertise and commitment to integrity, honesty, and empathy. The company’s service is executed with professionalism and care, ensuring satisfaction for both buyers and clients.

For more information, please visit Grasons of Midtown Manhattan, or connect with us on Facebook @midtownmanhattannny and Instagram @grasonsmidmanhattan.

Grasons Champions Diversity with Over Half of Franchisees from Minority Groups

Paul Zboichyk2023-10-11T17:11:36-04:00October 11th, 2023|Tags: Business Liquidation, Diversity, Estate Sales, Grasons|

LOS ANGELES — The franchising sector is seeing a significant rise in minority ownership. Recent data from the U.S. Census Bureau underscores this trend, revealing that 30.8% of franchises are minority-owned, a figure that stands in contrast to the 18.8% of non-franchised businesses. Grasons, a standout in the estate sale and business liquidation franchise realm, is leading by example, proudly announcing that a significant 59% of its franchisees hail from minority backgrounds.

Simone Kelly, Brand President of Grasons, reflects on the philosophy of the brand. “Guiding the Grasons franchise, I never saw the need to differentiate based on identity. My diverse background taught me the importance of seeing beyond the surface. For me, what mattered most was recognizing franchisees for their character and potential contribution to our Grasons family,” she says.

Diversity isn’t just a statistic at Grasons; it’s an embodiment of their core values. Kelly continues, “Our franchisee community, with its wide spectrum of backgrounds, not only enriches our brand but also fortifies the supportive environment we’ve cultivated. The genuine camaraderie among our franchisees, regardless of their origins, truly sets Grasons apart.”

Echoing Kelly’s sentiments, Martha Garcia, one of Grasons’ esteemed minority franchisees, passionately shares, “My association with Grasons has been transformative. Every day, I witness the company’s unwavering dedication to diversity, evident in every sale, every conversation, and every initiative.”

Adding to this, another proud franchisee, Vincent Stirone, conveys, “Grasons isn’t merely a business prospect; it’s a close-knit community where every member, regardless of their heritage, is held in high regard and cherished. I am immensely proud and grateful to be a part of such an embracing family.”

Reinforcing its commitment to championing diversity, Grasons offers a diversity discount for aspiring franchisees, a testament to its dedication to fostering inclusive growth.

Grasons, a member of the Evive Brands portfolio, provides unparalleled support and services to families and communities nationwide. The company extends an opportunity for budding entrepreneurs to steer their careers, achieve financial independence, and make a positive societal impact. Grasons empowers franchisees to help clients navigate the difficult task of downsizing possessions during life’s significant transitions.

The company extends various discounts, inviting qualified individuals to be a part of this growing family. To explore Grasons’ franchise opportunities, visit www.grasons.com.

About Grasons

Grasons Co. began in Orange County, CA, and quickly grew across the United States as the most recognized brand for estate sale business franchises and professional business liquidations. Grasons is now part of the Evive Brands family, with private equity backing by The Riverside Company. The independently owned and operated locations all have one vision, one method, and one goal, and that is to provide you with exceptional service. Grasons Co. is the #1 rated and referred estate sale company because of its long-term experience, proven techniques, and selling items at the highest price.