brand name

29 02, 2024

LEGAL: Create a Strong Brand Name

2024-02-29T14:50:41-05:00February 29th, 2024|Tags: , , , , |

My partners and I have launched hundreds of new franchise systems over the years. One of the most difficult conversations we often must have with a new franchisor is telling them that they don’t have a protectable brand name, or that their brand name is owned by someone else. By Tom Spadea