Legal: Go Big or Go Home

2022-08-30T21:44:22-04:00August 30th, 2022|Tags: , , , , |

A strong start for new franchisees is essential for a healthy and growing franchise system. One of the best ways to kick-start a new business is with a big grand-opening marketing blitz. Emerging brands that try to be conservative with the required grand-opening marketing spend do so at their own peril. By Tom Spadea

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