So, you are thinking of starting a franchise, and you are an aspiring franchisor. How will you make sure your franchise owners get the best opportunity from your brand?  By Dawn Abbamondi

On Trend: Home + Auto Service Franchises

Growth industry options for franchisors and franchisees 

FRANCHISORS

So, you are thinking of starting a franchise, and you are an aspiring franchisor. How will you make sure your franchise owners get the best opportunity from your brand?

Research the industry to offer the most competitive services AND a great value proposition to the customers. In turn, this will support independent franchise owners who follow your lead. 

This month’s issue highlights a growing segment of successful franchise opportunities in home and auto services. 

Auto care trends show: 

  • Customers keep their vehicles longer
  • Demand for repairs with a warranty
  • Upgrades to advanced technology 
  • Adoption of electric and hybrid options 

Similarly, in home services we see:

  • People owning their homes longer
  • Homeowners seeking upgrades to make their lives more comfortable
  • Improved value from remodeling kitchens, bathrooms and entertainment spaces (inside or out)
  • Technology enhancements and smart-home automation

Overall, services that make daily living better for all at home or on the road are growing. Hot concepts include both owner-operator and executive owner models with brands expanding home organizing, move management, and construction remodeling, too. 

Franchisees look for new innovation, a value proposition for the customer, and the offer of a wide range of services from basic to concierge level options. 

FRANCHISEES

As an aspiring franchise owner, how do you bring services to the local community to get ahead of competition?

Evaluate your options and choose quickly. Many auto and home services brands like the ones featured in this issue will offer you: 

  • Quick on-boarding and start-up 
  • Relatively low investment often around the $100,000 level
  • Innovative support, training, technology and distinctive branding 

Territory is limited though, so if you want to operate your franchise near where you live today, act soon. Then, you can take advantage of the brands emerging in your market.

When you launch your business near or from home, you leverage your personal and close professional contacts first. Then, be ready to introduce the brand to people you do not know who can become customers AND refer others. 

Using the tools provided by your Franchisor, you’ll start with grand opening plans, market launch communications and local marketing programs that can be adopted quickly and consistently. 

Your business will benefit from early positive Google reviews and by posting to the social media channels that your brand has authorized you to use.

No matter what side of the brand you are on – being a part of a franchise system is a way to grow, develop and find success in the home and auto services industries. AI and technological automation cannot replace local operators. These services are necessary to everyone no matter where they live. 

Make the decision now to bring the most innovative and needed home and auto services to more communities through your franchise brand. Keep researching the right options to create dividends for your future. 

Franchising works. Choose the right team to support you. They can help develop and expand a brand that is ready to grow and build the business you always dreamed you would own. 

Dawn Abbamondi

Dawn Abbamondi, chief marketing officer at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Abbamondi leads the areas of marketing, social media, public relations, web development and lead generation. SMBFranchising.com, 215-370-7998, Dawn@SMBFranchising.com