With conclusion of a virtual 2020 Kitchen Tune-Up National Reunion, hundreds of participants, including franchisees and home office team members, returned to work. They were even more energized with ideas for providing a superior customer experience to meet a growing demand for affordable residential and commercial kitchen updates. By Nancy E. Williams

With conclusion of a virtual 2020 Kitchen Tune-Up National Reunion, hundreds of participants, including franchisees and home office team members, returned to work. They were even more energized with ideas for providing a superior customer experience to meet a growing demand for affordable residential and commercial kitchen updates.

“While our reunion looked different this year, the takeaways, insights and ideas shared were more powerful than ever. Everyone got a chance to learn best practices and participate in small group discussions, both in a formal and casual setting,” said Heidi Morrissey, president of the Kitchen Tune-Up franchise system.

Kitchen Tune-Up, which specializes in kitchen updates completed in one to five days, is known for its five ways of updating kitchens: signature one-day wood restoration Tune-Up, cabinet painting, cabinet refacing, cabinet
redooring and new cabinets. Additional services include Granite Tune-Up, cabinet organizers, garage cabinets, and closet systems.

The customer-centered remodeling concept offers personalized service and results aimed at ensuring a hassle-free experience from start to finish. This concept, codified in Kitchen Tune-Up’s service standards called Trustpoints, has been well-received by consumers, especially during the pandemic when people are spending more time at home.

“Our one-to-five day kitchen updates continue to be in strong demand,” said Sarah Eisenbeisz, a member of the Kitchen Tune-Up home team. “Home is everything, and a focus of our reunion was how can we continue elevating the customer experience, and how updating and improving your home can be a fun experience when you work with Kitchen Tune-Up.”

The theme of the September conference was “One Tuniverse,” and franchisees were motivated to “tunify” their professional development and customer experience skills. Organizers explained the light-hearted lexicon like this:

Tunie \ too•knee \ proper noun: a KTU franchise owner in the business of tunifying homes and remodeling expectations

Tunify \ too•ni•fy \ verb: to make amazing while creating an extraordinary experience for the customer

The event concluded with awards and honors including the Fast Track Award, National Customer Service Award, Dave Haglund Entrepreneur Award and the Franny of the Year Award. The awards go to franchisees who exemplify these Kitchen Tune-Up Trustpoints:

  • We listen carefully.
  • We arrive on time.
  • We respect your home.
  • We provide solutions.
  • We communicate.

With the reunion completed, Kitchen Tune-Up is concentrating on growth. “We continue to focus on what was working and amplify it,” Eisenbeisz said. “Kitchen Tune-Up continues to adjust, and this year has successfully launched virtual sales calls, virtual consultations and ‘DIY Plus Services,’ as well as our first virtual National reunion.”

She acknowledged that 2020 has been a unique year for most businesses, including Kitchen Tune-Up. “But by staying calm and focusing on what works, we were able to amplify practices that were always successful and introduce new channels of communication and ways of work.”

To learn more about Kitchen Tune-Up, visit kitchentuneup.com.

– Nancy E. Williams