Since 1997, Schooley Mitchell has been providing cost-reduction services for business expenses across several key areas. This means that, after close to 25 years in business, the brand has perfected the way it supports its franchise owners and helps them build their futures. One of those ways is through the resources it provides. By Nancy E. Williams
BUILD YOUR FUTURE
Since 1997, Schooley Mitchell has been providing cost-reduction services for business expenses across several key areas. This means that, after close to 25 years in business, the brand has perfected the way it supports its franchise owners and helps them build their futures. One of those ways is through the resources it provides.
“One of our most valuable resources is our marketing and communications team that guides our franchisees through a multitude of client acquisition strategies,” said Cal Wilson, senior communications specialist and lead content writer. “We provide them with strategic and tactical collateral and processes, content creation, creative artwork, social media presence and strategies, multi-media collateral and much more.”
In addition, Schooley Mitchell offers comprehensive and continuous education for franchisees.
“From our initial training to training touchpoints at various stages of their franchise journey to the vast programming offered at our conferences, we ensure all members of our system commit to continuous growth and development. We have dedicated teams on staff whose job it is to oversee this process and coach our franchisees,” explained Wilson.
Schooley Mitchell relies heavily on referrals to build strong businesses, and while having those tools is a great asset, the company has to go beyond just training owners on relationship-building when it comes to spreading the word.
“We also supplement those efforts with a robust online presence. We want our owners to use social media and digital networking to their advantage but also to get out from behind the computer screen as well and really make connections in their networks,” said Wilson.
However, if professional resources, ongoing training and a robust online presence aren’t enough, Wilson expressed confidence that the totality of the Schooley Mitchel franchise is an impressive one.
“When a candidate makes a list of boxes they would like to tick, we generally tick them all,” said Wilson. “Our model includes low cost of entry, low overhead, residual income, high earning capability, great exit strategy, portability, great support through a proven system and much more that most candidates seek. We believe in collaboration and uplifting each other in all areas of work, and because of that, our system thrives.”
Nancy E. Williams