With 30 years of experience and more than 100 units in operation, it would be easy to think Mr. Transmission and Milex Complete Auto Care franchise brands would be too focused on business to think about pets. By Nancy E. Williams
With 30 years of experience and more than 100 units in operation, it would be easy to think Mr. Transmission and Milex Complete Auto Care franchise brands would be too focused on business to think about pets. On the contrary, as part of the Moran Family of Brands, the word “family” extends to all members – including the furry ones. And welcoming pets into the business has helped the company foster a family centered culture, and has aided in establishing long-term
relationships that have been key to success.
“We established programs such as Doggie Friday, which encourages employees to bring their pets to work every Friday,” says Amanda Maquet, project manager-marketing director for the Moran Family of Brands. Having their dogs around the corporate office helps employees feel more relaxed at the end of a busy week and helps bring the whole office together. “Even in the event that a new franchisee is coming in for training and it happens to be Friday, we have Doggie Friday,” Maquet says. In fact, new franchisees often enjoy seeing how everyone interacts with each other.
Many Mr. Transmission and Milex franchise owners are also pet lovers. Several owners regularly bring their dogs to their shops. The Sandy Springs, Georgia, owner has two Yorkies – Rosy and Chloe – who love to hang out and keep customers company. The owner of the Pelham store near Birmingham, Alabama, has a pit bull mix named Booyah, who also loves interacting with customers.
The Mr. Transmission/Milex Complete Auto Care co-brand model creates an environment for owners and customers that feels like family. Strategically positioned to deliver a one-stop shop, the co-brand model promotes long-term customer relationships and provides more revenue streams for franchisees. Mr. Transmission specializes in the repair and installation of transmission systems and drivetrain components. Milex Complete Auto Care offers a wide menu of general automotive repair services, from oil changes and drivability issues to complex diagnostics, medium- to heavy-duty repair, and engine repair or replacement for foreign and domestic vehicles.
To learn more about franchising with Mr. Transmission/Milex Complete Auto Care, visit moranfamilyofbrands.com.
– Nancy E. Williams