Even in the face of the pandemic and semiconductor chip shortages, Mr. Transmission/Milex maintains its title as one of the largest automotive aftermarket franchisors in the nation. By Brianna Bohn
Even in the face of the pandemic and semiconductor chip shortages, Mr. Transmission/Milex maintains its title as one of the largest automotive aftermarket franchisors in the nation. With multiple locations having their services booked a couple of weeks out and three existing stores a week breaking their historical sale records, some people may wonder how such a large number of Mr. Transmission/Milex franchisees are finding success during a particularly tumultuous time in history.
“We have an extremely thorough onboarding process and support system that provides ongoing training for new and existing franchisees,” shared Peter Baldine, president of Moran Family of Brands. “It starts with what we call our ‘Timeline Checklist,’ which has every task a franchisee must accomplish from the time they sign their agreements to getting the store open. We also have in-person training, a mentor program and Moran University, our online training school.”
With comprehensive training and support programs actively utilized by new and veteran franchisees, Mr. Transmission/Milex franchise owners and employees can have their questions answered with a click of a button or a quick phone call. Moran University has over 400 training videos that are accessible 24/7, and the brand even has a technical hotline where employees can speak to a master mechanic to walk them through an installation or troubleshoot a repair. Franchise owners also build long-term relationships in the mentor program, where existing franchisees share their practical experience and help teach about the company’s culture.
Beyond those tools, Mr. Transmission/Milex has a strong marketing team that handles digital marketing and runs all social media for franchisees, including responding to customer reviews. Considering all that is offered to franchise owners, the brand prepares them for and supports them through everything.
“The success of the openings we have had the past couple of years highlights how well those programs are operating,” Baldine explained.”We have been opening several new stores in different parts of the country, and, from January through September, we have awarded 31 new franchises. A normal year for us is about 12.”
To learn more about franchising opportunities with Mr. Transmission/Milex, visit moranfamilyofbrands.com.
– Brianna Bohn