Since being founded in 2019, Mosquito Mary’s has become a leader in mosquito and pest control on the East Coast. But for franchisees, most of the brand’s popularity comes from the independence and flexible lifestyle it offers compared to being confined to the set schedule of a corporate job. By Kelsi Trinidad
Since being founded in 2019, Mosquito Mary’s has become a leader in mosquito and pest control on the East Coast. But for franchisees, most of the brand’s popularity comes from the independence and flexible lifestyle it offers compared to being confined to the set schedule of a corporate job.
The brand’s simple-to-follow model allows franchisees to work independently and adjust hours to achieve a healthy work-life balance. Not only do franchisees have the ability to set their schedule, but they also can determine if they want to work out in the field or delegate the technician work to their employees.
“Franchisees can hire technicians and pretty much do their own thing and run their own schedule,” said Kimberly Moody, Mosquito Mary’s new business development specialist. “They have the freedom of being their own boss.”
With scalable staffing and no need for a brick-and-mortar storefront, startup costs and continuing costs remain low, allowing franchisees to maintain high profit margins.
For the first year of operation, franchisees gain access to the brand’s comprehensive call center, which handles routing, sales, leads and marketing campaigns. This allows franchisees to focus on growing their business while letting the corporate team do what they do best. “Their goal is to get franchisees as many houses as they can that first year,” said Moody. “They want to get them up and running.”
The Mosquito Mary’s formula has seen success from its franchisees. Moody reported that a franchisee in Cape Cod, Massachusetts, started with 364 houses and is now up to over 1,000 houses for his second year, all while maintaining his other job.
“You can’t have a growth rate if you don’t know what you’re doing,” said Moody. “Most of the franchisees that come in and follow their model have been successful.”
Kelsi Trinidad