Assisted stretching is one of the fastest-growing segments in the wellness industry, and iFlex® Stretch Studios is positioned at the forefront. The brand combines an accessible, premium client experience with forward-looking technology and a business model engineered for strong unit economics, making it a compelling opportunity for aspiring franchise owners. By Tamara Rahoumi
Assisted stretching is one of the fastest-growing segments in the wellness industry, and iFlex® Stretch Studios is positioned at the forefront. The brand combines an accessible, premium client experience with forward-looking technology and a business model engineered for strong unit economics, making it a compelling opportunity for aspiring franchise owners.
“We’re applying the lessons we’ve learned from our previous experience running a stretching concept,” said Verdine Baker, the company’s CEO. “Our approach is to position the studio as a performance and recovery destination, integrating tools and technology that enhance the experience and deliver faster results for our members.”
Studios are compact – typically 800 to 1,000 sq. ft. – yet are equipped with six benches to maximize service capacity and revenue per square foot. Every detail is designed for efficiency, helping franchisees reduce startup expenses while maintaining a high-value client offering that keeps customers returning week after week. Just as important, iFlex Stretch Studios gives owners a deep bench of support from the moment they sign on.
“Our team walks the franchisee through every step from site selection and buildout to the grand opening – ensuring franchisees launch on time, on budget, and ready for success,” Baker explained.
Each franchisee is paired with a dedicated director of real estate, followed by a director of construction and design, to ensure the location meets brand, market and demographic criteria.
That guidance continues through launch and beyond. Owners work with specialized teams in sales, marketing, retail and operations as well as with a training and experience team to prepare both owners and staff. Monthly franchise training sessions at the company’s headquarters in Newport Beach, California, cover the full spectrum of studio operations, while therapists complete a proprietary certification program to deliver the brand’s signature service.
“Our collective experience spans thousands of studio openings in the wellness space,” Baker said. “Franchisees get all the support they need, and we hold them to a high standard so they can focus on building a thriving business.”
With a rapidly expanding market, an efficient business model, and a world-class support system, iFlex Stretch Studios offers a franchise opportunity designed for long-term success in the booming wellness industry, with the flexibility to evolve alongside consumer demand.
Tamara Rahoumi