An upgraded bathroom, fresh landscaping or a new in-ground pool may top a homeowner’s wish list. Economic good fortune, however, is usually what dictates what items are “needs” and which are “wants,” so some home-improvement dreams do not always become reality. By Rochelle Miller
An upgraded bathroom, fresh landscaping or a new in-ground pool may top a homeowner’s wish list. Economic good fortune, however, is usually what dictates what items are “needs” and which are “wants,” so some home-improvement dreams do not always become reality.
Then there are those home-improvement projects that simply cannot be avoided. For example, you can’t live under a leaky roof.
A new roof typically falls under the necessity category, which is why it’s no surprise that the roofing industry is a $42 billion industry in the U.S. today. It also makes for a great recession-resistant option for new franchise owners.
Perhaps Honest Abe Roofing, a roofing franchise from Terre Haute, Indiana, put it best on its website: “When is roofing season? For Honest Abe Roofing, it’s 365 days a year!”
“The market is absolutely huge, and it’s wide open,” said Jason Revere, vice president of business development of Honest Abe Roofing. “There’s no brand name on a national level. The largest roofing company in the country is a company no one heard of.”
Honest Abe Roofing is setting out to change that, however, as its rapid growth has already spread across multiple states in the Midwest and Southeast. “If we could bring a fresh marketing outlook on this industry and provide a professional experience, we can just dominate.”
The company prides itself on a simple business model that rests upon what it calls “four pillars”: marketing, sales, human resources, and construction management.
Touting the brand as more of a construction-management franchise than a roofing franchise, the company has emphasized the sales and marketing aspects of owning a successful franchise. To that end, Honest Abe Roofing has developed comprehensive marketing and advertising plans for franchise owners to help elevate brand recognition in local territories. In fact, each new franchise owner is assigned a marketing team that is held accountable for its performance. The company also produces television ads that strategically target local markets.
A major focus is placed on sales training as well as providing franchise owners with the tools they need to galvanize their sales team and optimize performance. All franchise owners are enrolled in Honest Abe University, a proprietary online training system. Also, new franchisees are supported by a Franchisee Advocate who is available to provide answers at any time.
Prospective franchise owners are not required to have any background in roofing, so the company provides training to ensure a smooth customer experience. Various stages of the customer experience – measuring the roof, generating a price estimate, and ordering materials – are facilitated by software applications provided by Honest Abe Roofing that take the guesswork out of the process. Of course, installation of a new roof must be performed by a crew, but Honest Abe Roofing helps franchise owners find qualified installers when assembling a team.
“There is never a bad time to jump into the home-improvement industry,” said Revere. “That’s why it’s a great industry.”
For more information regarding franchise opportunities with Honest Abe Roofing, visit honestaberoofingfranchise.com or call 866-587-5171.
– Rochelle Miller