Since 2012, FranServe, Inc. has been making business ownership dreams come true through franchising. As the world’s largest franchise consulting and expansion organization, FranServe is committed to helping exceptional, Certified Franchise Consultants (CFC) change the lives of people through franchise ownership. By Brianna Bohn
Since 2012, FranServe, Inc. has been making business ownership dreams come true through franchising. As the world’s largest franchise consulting and expansion organization, FranServe is committed to helping exceptional, Certified Franchise Consultants (CFC) change the lives of people through franchise ownership. The brand’s convention, which took place July 17-20 at Disney’s Yacht and Beach Club Resorts in Lake Buena Vista, Florida, celebrated FranServe’s 10th “Franniversary” with a decade of success and the invaluable relationships forged over the years.
Alesia Visconti, CEO and President of FranServe, Inc., shared why so many people turn to her brand for support. “We not only work with legacy brands but also emerging brands. We’ve been able to help people own a franchise that, in the past, might not have been able to afford or fit in with their lifestyle. Our team helps find the perfect fit so a candidate can become a franchise owner. This way they can control their own destiny and build generational wealth for their family,” Visconti said.
For people new to the franchising world, they might be taken aback by the results FranServe has achieved, working closely with hundreds and hundreds of brands and candidates. However, considering FranServe’s comprehensive training program for FranServe Affiliate Franchise Consultants and its proprietary tools, it all makes sense. From the get-go, candidates complete a personality assessment named RISE – “Recognizing Innovative Successful Entrepreneurs” – which determines whether business ownership will fit the candidate’s lifestyle, personality and other factors. The data from this assessment is one of the many tools FranServe Affiliate Franchise Consultants have at their disposal.
“We have a five-step process when working with candidates, so they become educated about franchising and are aware of everything coming down the pipe. Then, we have proprietary tools, including our software, which keeps information about a plethora of franchises at the fingertips of our consultants. This is industry knowledge you can’t get elsewhere,” Visconti said, explaining that she used her years of experience as a business leader and C-level executive to create the revolutionary tools FranServe uses today.
Visconti also created the brand’s core values, which are present in everything she and her team do. “Everything I do business-wise has to better somebody’s life and future, and my core values reflect that: Integrity is Everything, Grow or Die, and Teamwork Gets Results. It all keeps me in pursuit of excellence,” she said.
Of course, that excellence was achieved at FranServe’s convention at the Walt Disney World Resort. Eager to break the traditional, stuffy nature of conventions, Visconti focused on creating a fun culture, donning Minnie ears and walking arm-in-arm with the “big cheese” himself – yes, Mickey Mouse!
The world-renowned Founder and CEO of ActionCOACH Brad Sugars was the event’s keynote speaker, sharing invaluable information about franchisees’ mindsets and discussing the importance of breaking barriers. Topping off the exciting events that were organized throughout the convention, the 500-plus guests in attendance enjoyed a private viewing of Disney’s fireworks at EPCOT.
Looking back on FranServe’s accomplishments and looking forward to future growth, Visconti couldn’t be more proud of her team. “I’m the one who steers the ship, but a captain can’t get anywhere without all hands on deck. I’m very blessed with my team, many of whom have been here for 10 years. That’s one of the reasons we can grow as fast and as creatively as we do; we’ve been a team for a long time and work toward one common goal,” she said.