Flour Power Cooking Studios has spent the past 18 months spicing up its operations behind the scenes, including overhauling its company and franchise websites, building a new backend system and strategically partnering with Lowe’s Home Improvement. By Lizzy Yeserski
Flour Power Cooking Studios has spent the past 18 months spicing up its operations behind the scenes, including overhauling its company and franchise websites, building a new backend system and strategically partnering with Lowe’s Home Improvement.
According to Sarah Moritz, president of Flour Power Cooking Studios, and Lorna Martinez, vice president of marketing at Won Life Brands, the holding company of Flour Power, this project wasn’t just about undergoing a brand facelift. The transformation was a true labor of love to ensure Flour Power’s brand presence reflected its mission to empower culinary creators and inspire a love of cooking and community.
“We’ve created two new websites that reflect our brand’s new look and feel,” said Moritz. “The goal of this was to create a user-friendly experience for visitors that exemplified what we do and why they should want to be part of it.”
The rebranding, which aimed to please both franchisees and guests, highlights Flour Power Cooking Studios’ extensive offerings including cooking camps for kids and sip-and-stir events for adults.
“We were paying attention to what both our franchisees and guests were looking for and created something that reflected this with these websites,” Martinez added.
For franchisees, the new, custom system made way for digitized waivers and an improved customer portal that allows pertinent data to be captured, thus allowing for a more personalized interaction with their guests. The corporate team also furthered these guest-facing efforts by populating the brand’s available programs and adding versatility for the customer, including a calendar view and wait-list options.
Also central to the rebranding initiative was the addition of Chef Chelsea Gumm as director of culinary experience. With her extensive background in culinary instruction, Gumm has brought a fresh perspective to classes, taking them from basic cooking lessons to richly immersive experiences and a stacked curriculum. Her expertise has been instrumental in refining the brand’s curriculum and ensuring that every interaction with Flour Power Cooking Studios is educational and uplifting.
“Chelsea immediately jumped in and started to enhance all of our offerings,” said Moritz.
In addition to making vast internal enhancements, the company forged a recent collaboration with Lowe’s, which provides tremendous benefits for its franchisees including optimal rates for appliances and supplies and the support of Lowe’s for all the build-outs.
“We wanted to have a partner in place that helped streamline the studio build-out process,” explained Moritz. “We wanted to reduce the time and investment from signing to opening by having new franchisees source the majority of items through one manufacturer.”
These advantages make the opportunity ripe for anyone seeking a fun and impactful franchise opportunity.
“We are seeing tremendous growth in our market,” Moritz said. “We are taking every step to ensure we are the leaders in the market, which is reflected by what we’re doing as a brand.”
“One last thing to note is the diversified revenue streams,” emphasized Martinez. “There are endless revenue streams when it comes to this business model, from classes to parties to events. There’s a benefit to everybody to participate in one aspect or another.”
Lizzy Yeserski