Founded in 1988, Floor Coverings International® has been a leader in the flooring industry, expanding to over 250 locations across the U.S. and internationally. The company’s evolution from a physical showroom to an on-the-go fleet of mobile showrooms allows customers to choose the flooring right in their homes. By Kelsi Trinidad
GAME CHANGERS
Founded in 1988, Floor Coverings International® has been a leader in the flooring industry, expanding to over 250 locations across the U.S. and internationally. The company’s evolution from a physical showroom to an on-the-go fleet of mobile showrooms allows customers to choose the flooring right in their homes.
This mobile-style business also comes with many benefits for franchisees hoping to regain a work-life balance. The unending slog of corporate America is a familiar story; the ability to schedule appointments around important personal events such as a child’s baseball game or a vet appointment, makes this franchise model a life-changing opportunity for franchisees hoping to quit the nine-to-five lifestyle.
“A lot of times, when you hear somebody coming out of corporate America, they like that they get to pick if they’re going to work in the evenings or not, if they’re going to go in to the warehouse or take appointments on Thursdays and Fridays or not,” explained Vice President of Franchise Development Albert Hermans. “They truly dictate their hours of business that are tailored around the way that they like to live their life.”
Floor Coverings International offers franchisees a well-defined road map not only to get up and running but also to begin scaling their business early on. This comprehensive plan is just one of the many valuable resources the brand provides franchise owners.
“Most of our franchise owners come from corporate America, and they are either burnt out with the lack of autonomy or the corporate politics, and they’re looking to join something that they can own and be their own boss,” said Hermans. “But, at the same time, they can also be part of an organization that can give them a lot of the tools that they need for being a first-time business owner.”
By the end of 2024, Floor Coverings International will have over 30 marketing cooperatives across North America that will build the brand and further secure it as a household name. In 2025, Floor Coverings International plans to continue growing its family of franchisees with enough available territories to scale another 300 locations.
Kelsi Trinidad