Catherine Monson will share insight on The Culture of a Successful Franchise Brand.
CARROLLTON, Texas — Catherine Monson, CEO at FASTSIGNS International, Inc. and Chair of the International Franchising Association, will deliver the keynote at the International Franchise Association’s Emerging Franchisor Virtual Convention held November 18 and 19, 2020.
During her keynote, Catherine Monson will share insight into The Culture of a Successful Franchise Brand. She will highlight how to have a clear vision of the brand’s culture amid the current crisis, creating a culture of positivity and fortitude, the importance of a strong culture in place for growth, development and sustainability, using culture to communicate and also how to create a strong core culture.
The main focus of this two-day virtual event is to help emerging franchisors know what it takes in today’s real world to grow, protect and evolve an emerging franchise brand to the next stage of sustainability. Leading experts in franchising unite to share advice on everything from communication strategies to infrastructure and culture, reinvesting in the business, smart franchise sales and more.
“Assessing the health of a franchise brand means understanding the heartbeat of the brand, otherwise known as the culture,” said Catherine Monson. “I’m thrilled to speak with attendees about culture as the foundation for the future growth and success of a franchise brand and the brand’s franchisees in order to attract and keep customers coming back among a sea of competition.”
Additional speakers at the for the event include the following: Sam Ballas, President & CEO, East Coast Wings; Joe Lewis, President & CEO, Painting with a Twist, LLC: Paul Pickett, CFE and Chief Development Officer Wild Birds Unlimited, Inc.: Meg Roberts, CEO & President, The Lash Lounge; Tony Valle, CEO, College Pro. For more information on the event, visit the link here.
About FASTSIGNS®
FASTSIGNS International, Inc. celebrates its 35th anniversary in business in 2020 as the leading sign and visual communications franchisor in North America, and is the worldwide franchisor of more than 735 independently owned and operated FASTSIGNS® centers in 9 countries including the United States and Puerto Rico, the United Kingdom, Canada, Chile, Grand Cayman, the United Arab Emirates, Malta, France and Australia (where centers operate as SIGNWAVE®). FASTSIGNS locations provide comprehensive signage and graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, promote their products, help visitors find their way and extend their branding across all of their customer touchpoints.
FASTSIGNS has been ranked the #1 franchise opportunity in its category in Entrepreneur magazine’s Franchise 500 for the past four years, and in 2020, Entrepreneur magazine named FASTSIGNS the #1 franchise opportunity in its category and #55 overall on its annual Franchise 500® list, making it the only sign, graphics, and visual communications franchise to be recognized in the top 100. Entrepreneur also named FASTSIGNS a Top Growth Franchise for 2020. Additionally, Franchise Gator named FASTSIGNS to its Top 100 Franchises of 2020 list, and in 2019, FASTSIGNS was named to America’s Best Franchises to Buy list by Forbes magazine, and made Franchise Direct’s list of the Top 100 Franchises. FASTSIGNS has also received the Canadian Franchise Association Franchisees’ Choice for 8 consecutive years.
Franchise Business Review has recognized FASTSIGNS as one of the “Best of the Best” for franchisee satisfaction for the last 10 years, and FASTSIGNS was also included on its Top 50 Franchises for Women and Top Service Franchises lists in 2019. FASTSIGNS has been awarded for franchisee satisfaction for multiple years by Franchise Business Review, in addition to a 2019 Top Franchises for Veterans and a Top Franchise for Second Career by Franchise Business Review. In addition, FASTSIGNS was recognized by Franchise Business Review in its 2019 Top Franchises for Veterans report and was recently named a Top Franchise for Veterans by Entrepreneur in 2020.
In 2020, Fastsigns Holdings Inc. acquired GTN CAPITAL GROUP, LLC the parent company of NerdsToGo, an emerging IT services franchise brand. Learn more about sign and graphic solutions or find a location at fastsigns.com. Follow the brand on LinkedIn at linkedin.com/company/fastsigns, Twitter @FASTSIGNS or Facebook at facebook.com/FASTSIGNS.