Pita Pit’s “fresh thinking – healthy eating” approach is meeting that demand so effectively that it now has more than 500 restaurants in 12 countries. By Elice Morgenson
Fast food saves precious time, but the more that consumers learn about health and nutrition, the more they demand from meals grabbed on the run. Pita Pit’s “fresh thinking – healthy eating” approach is meeting that demand so effectively that it now has more than 500 restaurants in 12 countries.
Eating healthy doesn’t have to be tedious or limited. Pita Pit delivers a broad range of foods for adventurous and not-so-adventurous diners. Ten of its menu choices have fewer than 500 calories, are entirely customizable, and have exciting flavor options. Pita Pit does the homework for customers, providing the nutrition facts so they can easily pick the best options to meet their cravings and dietary needs. Pita Pit keeps every dietary demand in mind with its menu, which includes several gluten-free and vegetarian options. The company also trains staffers to properly assist anyone with food allergies.
In just 20 years, the company has a thriving franchise that meets the needs of a continually growing market for convenient, healthy food. The business model is flexible and straightforward. Franchisees are free to pick a site that works best for their area, whether it is a standalone building or part of a complex. Support and advice from headquarters can help make any site successful. The company’s Pita 101 is a comprehensive training course designed to prepare franchisees to hire, train, and develop employees in the operation of a Pita Pit according to corporate standards.
Pita Pit stays attuned to innovative business techniques, keeping its franchisees at the forefront of all the latest developments in fast, healthy, casual dining.
– Elice Morgenson