Culture is defined as the customs, attitude and achievements of a particular group. Not every group has a good culture whether it be past or present, and typically one only has to be around a particular group to realize if the culture, fits their lifestyle, whereas other cultures are delightful and one can easily see themselves fitting right in! By Don Clayton

Culture is defined as the customs, attitude and achievements of a particular group. Not every group has a good culture whether it be past or present, and typically one only has to be around a particular group to realize if the culture, fits their lifestyle, whereas other cultures are delightful and one can easily see themselves fitting right in!

It kind of reminds me of the first day of school. I was so nervous because I didn’t know who my teacher was going to be, my classmates, my room design, my room location, the smell of my room, etc. Some classes’ culture (usually set by the teacher) were good, whereas others not so much.

Eric Estes, a certified franchise consultant (CFC) with FranServe, recently posted this excerpt from one of his writings, which is so true: “Culture is an important aspect to consider when going through due diligence as a potential investor in a franchise. A franchisor’s positive corporate culture must translate to the franchisees. When conducting due diligence, ask franchisees their feelings on the culture at the corporate office. Likewise, note the actions and words of the home office employees. Success occurs when everybody develops positive and valuable working relationships. Culture matters!”

This is a simple example of how working with a franchise professional such as a CFC can help bring in special knowledge and understanding of how important blending cultures is, especially in the franchise world.

Have you ever considered becoming a certified franchise consultant? Franchise consulting is a flexible work-from-home business. For many, it’s the perfect choice where they can change lives and change generations, all without the restrictions of a territory! Perhaps franchise consulting is for you. If you’d like to learn more, please email connect@franserve.com.

Don Clayton

Don Clayton has spent more than 18 years helping others achieve their dream of business ownership – starting as a business broker in 2002 and then as a franchise consultant for FranServe in 2012. His passion for the business led Clayton to the position of VP of talent acquisition, where he is committed to recruiting qualified candidates who are likely to succeed as FranServe certified consultants. franserve.com, connect@franserve.com