As a seasoned franchisor who has started, scaled and sold different franchises under his parent company, Home Based Franchise Group, Leo Goldberger, co-founder and CEO of Clozetivity, understands that every business has pros and cons. By Cindy Charette
As a seasoned franchisor who has started, scaled and sold different franchises under his parent company, Home Based Franchise Group, Leo Goldberger, co-founder and CEO of Clozetivity, understands that every business has pros and cons. As a result of this, Goldberger developed an innovative yet easy-to-navigate model for the custom closet franchise.
Unlike other brands that need to use up-front hard selling and heavy marketing techniques to convince potential customers that their product or service is a necessity, Clozetivity is in demand, providing end-to-end solutions to homeowners plagued by cluttered, disorganized closets and dysfunctional spaces.
Over the years, Goldberger has learned that tidy, organized storage spaces not only impact the functionality of the home but also its value. He shared that, in many instances, a real estate deal falls through because of a lack of closet space and storage – not because of inadequate financing.
“With closets, nobody needs to be convinced why they need a functional and beautiful space,” said Goldberger.
By operating efficiently in a booming home services industry, Clozetivity has expanded quickly, with over 50 units launched since the company was founded and franchised in 2021. It is a home-based, nine-to-five business that offers a semi-absentee or absentee model for those who want to expand their portfolio or have the opportunity to strike a healthy work-life balance.
Also, as a business that does not require a warehouse or extensive storage, Clozetivity has a low overhead and high profit margin that franchisees can tap into quickly after onboarding. Franchisees participate in multi-day, in-person training alongside seasoned installers and gain access to ongoing coaching and support, including help with marketing. Because franchisees don’t have to spend their capital on pre-educating their customers, they can build up their business immediately, rather than over months and months. According to Goldberger, when a Clozetivity franchise launches, it’s typically only a matter of days before the new franchisee gains customers.
With a low barrier to entry, Clozetivity offers an investment opportunity for those who desire to work hard and make a profit while doing so.
Cindy Charette