Since you are considering franchising, this is a great place to be. Food and beverage concepts continue to perform well in this industry. In fact, this year, Quick Service Restaurant (QSR) brands are projected to grow more than ever. By Dawn Abbamondi
FOOD + DRINKS
Since you are considering franchising, this is a great place to be. Food and beverage concepts continue to perform well in this industry. In fact, this year, Quick Service Restaurant (QSR) brands are projected to grow more than ever*. This is based on three important statistics:
Overall Sales: $321.8 billion in economic output +5.4% over last year
Job Growth: Over 4 million jobs
Unit Count Expansion: Estimated at a 2.2% increase in new locations
Don’t you want to be a part of this shift and performance improvement?
You can stand out in a crowded industry of food and beverage options by franchising it!
Whether you are the founder of a growing restaurant brand looking to expand into new communities through the franchise model or an aspiring business owner, read more in this delicious edition of Franchise Dictionary Magazine. You will be hungry for more.
Concepts that are unique, serve others first and welcome people with a smile always have a better chance of success. Layer a franchise system onto this and you have a win-win… the cookies and the milk, the sandwich and the chips, the smoothie with the jumbo straw!
I think you get the idea.
Yet, if you think about it. This all makes sense – not just dollars and cents – to be in the franchise industry. Franchise operators are able to leverage brand recognition, buying power, and the community of franchisees who collaborate to create continuous improvement. They encourage others to grow, work together to generate customer loyalty and act as brand ambassadors.
All of this combined means more than profits.
Keep in mind, a critical aspect that encourages loyalty from local consumers is the real heart of the business – that independent owner, the franchisee – the one who hires, mentors and leads great people from the local community, to serve the customers.
As an owner of a franchise brand, opening your doors, each day to serve coffee, breakfast, brunch and lunch – or any meal, snack or beverage – can be very rewarding. Remember to think beyond the average check size and the intrinsic value of monthly sales to the opportunity you have now.
It is creating jobs, economic stability, supporting infrastructure and the future. Whether you are in this for the opportunity to build generational wealth or a venture you will earn from over time, invest in yourself now. Build the business then sell it or transfer to your kids and retire.
Franchisors: Be inspired to franchise your brand and to provide a better opportunity to entrepreneurial minded franchise owners nationwide.
Franchisees: Be inspired to join the brand and reach your full potential by owning your own business and achieving your goals.
Regardless of which role you play, we all want to be welcomed with a friendly face, a warm greeting and a genuine smile every time we walk in the door.
On this, I believe we can all agree.
Through franchising a food and beverage brand you are not only nourishing the human body – you are building a business that has the power to change lives. Yours and theirs. It is time to stand up and become a standout brand the industry will enjoy partaking in for years to come.
Dawn Abbamondi
Dawn Abbamondi, chief marketing officer at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Abbamondi leads the areas of marketing, social media, public relations, web development and lead generation. SMBFranchising.com, 215-370-7998, Dawn@SMBFranchising.com