BrightStar Care® provides companion, personal and skilled medical and nonmedical care to seniors and others needing in-home assistance. By Patty Horansky
SPECIAL SECTION: FITNESS + WELLNESS
BrightStar Care® provides companion, personal and skilled medical and nonmedical care to seniors and others needing in-home assistance.
It is the only franchise in the home health care industry with care led by registered nurse directors and accredited by The Joint Commission, the gold standard in healthcare. The brand enters the new year with more than 400 franchises open in 41 states and is expanding rapidly.
“We’ve got just a ton of momentum going into 2025,” said Chief Development Officer Pete First.
Founded in 2002 and franchised in 2006, BrightStar Care is a proven model that benefits its clients, their families and franchisees.
The brand is highly attractive, in part because it offers more than companion care, giving it a significant advantage over other brands in the space, First said.
“We’ve got such a strong brand, and the brand itself, with our multiple revenue streams, provides a great foundation for franchisees and allows them to diversify their business,” he explained.
In addition to caring for clients in their homes, BrightStar Care works with seniors in assisted living and other facilities, and it partners with hospitals, rehabilitation centers and multiple care providers to help clients return home sooner.
“We have a very strong national accounts program,” First said. These include hospitals, schools, government agencies, infusion companies and more, which boost revenue for existing franchisees and can be a “jump start” for new owners, according to First.
BrightStar Care offers large, protected territories and provides extensive introductory training and ongoing support for its franchise owners, branch managers, nurse directors and caregivers.
Its franchisees often have cared for aging loved ones or have backgrounds in management, finance or business, but no healthcare experience is required, First said. Above all, the brand seeks owners with a heart for serving others.
It looks to surpass 600 locations within the next five years and has territories open, including smaller areas where national care providers have expressed interest.
“We still have a lot of territories left,” First said. “It’s just about finding the right person in those markets.”
Patty Horansky