BrightStar Care® has spent over two decades building its reputation as a premier franchise in the senior care industry. Offering both medical and nonmedical services, including companion care, personal care and medical staffing, the company stands out with its multi-revenue stream model, a robust national accounts program and a commitment to the highest quality of care, particularly nurse-led care. By Tamara Rahoumi
SENIOR + MEDICAL CARE
BrightStar Care® has spent over two decades building its reputation as a premier franchise in the senior care industry. Offering both medical and nonmedical services, including companion care, personal care and medical staffing, the company stands out with its multi-revenue stream model, a robust national accounts program and a commitment to the highest quality of care, particularly nurse-led care.
True to form, BrightStar Care is consistently keeping an eye on what’s around the corner, aware that the senior care landscape is a fast-changing one, and the demand for high-quality home care is only increasing. The population is aging rapidly, with more baby boomers reaching a stage where they require ongoing support. At the same time, demand for in-home services is skyrocketing as more seniors opt to age in their homes rather than move into assisted living facilities.
“Everybody wants to be comfortable, and the best place to recover or to heal is at home,” said Chief Development Officer Pete First. “There’s $265 billion worth of healthcare that could transition into the home, and we’re well-positioned to be a paid part of that.”
Beyond the demographic shifts driving demand, technology is also playing a growing role in shaping the future of care.
“AI is the buzz,” said First, “So it’s just about finding the ways to make AI work the best for us, along with in-home monitoring and those types of things.”
With these emerging trends, BrightStar Care isn’t just keeping pace, it’s leading the way. For example, the brand’s 27-month onboarding program provides extensive training and support, raising the bar for care quality and equipping owners with the tools to navigate an evolving industry. Franchisees then have a team behind them for the next two years.
“As the business grows and as they take on things beyond personal care – get into skilled care, get their license, get their joint commission accreditation – that opens up new opportunities for franchisees with national accounts,” said First. “We’ve got a team that takes them through that process.”
BrightStar Care is also being thoughtful about tech adoption, using it not just to improve care but to advance prevention.
“All of our franchisees are on the same software platform, which means we have tons of data,” First explained. “We worked with Avalere, one of the largest healthcare study groups out there, and did a study with them that we were able to show cost savings and statistics that really can drive a lot of positive outcomes.”
Additionally, BrightStar Care is working with Chamberlain University to connect franchisees with qualified nurses, strengthening the workforce needed to support the growing senior population and demand for high-quality care.
Looking ahead, First’s words of wisdom to those considering making a difference in their communities with a senior care franchise are not to wait.
“The opportunity continues to grow, and there’s no better time to start,” he said.
Tamara Rahoumi