Assisting Hands® Home Care is a leading in-home care franchise that emphasizes exceptional customer service and personalized care throughout the U.S. They provide their franchisees with a proven and scalable business model, and a leadership team that is second to none in the industry. By Nancy E. Williams
Assisting Hands® Home Care is a leading in-home care franchise that emphasizes exceptional customer service and personalized care throughout the U.S. They provide their franchisees with a proven and scalable business model, and a leadership team that is second to none in the industry. What separates Assisting Hands from competitors is its Area Representative Support model and opportunity, strong territory availability nationwide, flexible business operations with multiple revenue streams, advanced technology, supportive family culture and superior caregiver and franchisee training programs.
Founded in 2006, Assisting Hands began franchising in 2007 and has seen tremendous growth ever since. Even though 2020 ushered in challenges due to the pandemic, this senior care franchise was able to thrive as a result of the strength of its operations, experienced leadership, and dedicated owners. In the last 12 months, Assisting Hands has added 16 franchises for a total of 171 franchises sold, and now has 17 area representatives, 80 offices around the country, and new franchise owners in seven states.
So how did they do it? “Assisting Hands franchisees have had to adapt to ever-changing regulations but have been innovative in creating new revenue streams,” said Tyler Moss, director of finance and accounting.
Cate Foster, Assisting Hands national marketing director, summed it up in two words: Recession resistant. It takes both the franchise team and franchise owners to make it such. “During a difficult and unpredictable year, the technology became an essential part of keeping our team connecting and creating new content for audiences,” said Foster. The company successfully developed new commercials and a jingle, and it updated websites and social-media platforms.
Assisting Hands is also being recognized for its success in the senior-care franchise sector. Based on franchisee surveys conducted by Franchise Business Review, the leading market research firm in the franchise industry, specializing in franchisee satisfaction and performance, Assisting Hands won three awards in 2021: Most Profitable Franchise, Top Franchises for Veterans, and Top Multi-Unit Franchise.
“Since 2017, we have won 21 awards,” said Foster. According to Nicole Dudley, client success and operations manager of Franchise Business Review, this is unprecedented.
If you have business-development experience, strong organizational skills, a passion for customer service, an interest in managing people, and a desire to be part of a winning team, Assisting Hands may be the right franchise opportunity for you.
To learn more about Assisting Hands, visit assistinghands.com/franchise.
– Nancy E. Williams