They call it the “silver tsunami,” a metaphor to describe the unprecedented increase in the nation’s aging population. According to the U.S. Census Bureau, by 2030, 20% of all Americans will be 65 and over. By Lizzy Yeserski

They call it the “silver tsunami,” a metaphor to describe the unprecedented increase in the nation’s aging population. According to the U.S. Census Bureau, by 2030, 20% of all Americans will be 65 and over.

As a community-focused brand, Assisting Hands® Home Care will be there to weather the wave.

Founded in 2006 to address a flagrant gap in healthcare, Assisting Hands provides elder care and in-home care services for families across the country. It’s a compassionate option for those requiring nonmedical assistance to live and thrive at home.

Many of the brand’s family of franchise owners (affectionately trademarked as FOFO) previously encountered difficulty securing care for loved ones, which ultimately led to their interest in becoming home-care business owners.

“Several of our zees have had an experience with their parents, or someone close to them, that needed some form of care, which led them to seek out companies that give back to their communities and improve the way home care is given to seniors and anyone in need,” said Assisting Hands Chief Financial Officer Tyler Moss.

Because securing care for loved ones is a universal need, these passionate entrepreneurs come from all walks of life.

“We have franchisees that come from a medical background as well as insurance, teaching, business or consulting. And several of our franchise owners are military or military members,” said Moss.

Moss concluded that a common denominator with their franchisees is that they want to make a difference in their community and the lives of others. But besides being personally rewarding, owning an Assisting Hands franchise can be financially freeing.

“We are in-home care, so you can grow exponentially in revenues while only incrementally growing fixed expenses,” Moss noted.

Because of the brand’s low startup costs, a franchisee can begin with a small office space and add caregivers as they go. “You can really ramp up and grow a multimillion-dollar business while only slowly growing costs,” said Moss.

Assisting Hands Home Care offers a lucrative opportunity that honors a call to serve your community. It doesn’t get much better than that.

Lizzy Yeserski

assistinghands.com/franchise