Digital out-of-home advertising is one of the fastest-growing segments in marketing, and NTV360 is making it more accessible than ever. With indoor digital billboards, franchisees can give clients access to advertising opportunities that have traditionally been out of reach. By focusing on the high-traffic spaces where people shop, dine, exercise and socialize, NTV360 is creating a scalable business model that empowers entrepreneurs to tap into a growing market while helping brands connect with audiences throughout their daily routines. By Kelsi Trinidad
Digital out-of-home advertising is one of the fastest-growing segments in marketing, and NTV360 is making it more accessible than ever. With indoor digital billboards, franchisees can give clients access to advertising opportunities that have traditionally been out of reach. By focusing on the high-traffic spaces where people shop, dine, exercise and socialize, NTV360 is creating a scalable business model that empowers entrepreneurs to tap into a growing market while helping brands connect with audiences throughout their daily routines.
The support NTV360 offers its clients is available to its family of franchisees as well. The brand’s client services department focuses on helping franchisees build and develop their businesses in a variety of ways, whether through community involvement or by connecting small businesses through the company’s digital billboard network. The sales development team helps franchisees strengthen their sales skills by developing a deeper understanding of the company’s offerings and how to communicate their value to clients. Additionally, the corporate office manages the creation of digital marketing assets and entertaining content for the indoor digital billboards.
Thanks to these corporate support resources, franchisees can focus on building their client base and growing their businesses.
This also means the opportunity is accessible to people from a variety of backgrounds, including those with no business ownership experience. With a low-cost investment starting at $39,000, NTV360’s model may appeal to aspiring entrepreneurs who might otherwise feel the American dream was out of reach.
“Typically, when you’re in a low-cost option type of scenario, that can mean a reduction in available services. We’ve really done a wonderful job optimizing the amount of support franchisees get and meeting them where they are because people enter the business with different backgrounds and experiences,” Chief Operating Officer Sean Givens said.
This approach to offering a low-cost opportunity with strong franchisee support has become a key part of NTV360’s success. Providing robust franchisee support services also allows franchisees to focus on building their businesses rather than creating marketing assets from scratch.
“We’ve lowered the barrier to business ownership with unmatched training and support at every step,” Givens said. “By handling the operational heavy lifting, our vast network of resources frees you to focus on what matters most: your relationships and your local community.”
For NTV360, franchisee success has always been central to the company’s growth strategy.
“We’ve always had a long-term vision focused on continuous growth and success,” Givens said. “The more successful our franchisees become, the more they’re able to grow their businesses and strengthen their financial stability. There’s just no way to separate those two sides. Their success contributes to our success. We believe reducing support would ultimately undermine franchisee performance rather than create meaningful savings.”
For Givens, the best part of the job is hearing from franchisees who have been able to change their lives for the better.
“I love hearing when they say, ‘I got the freedom to be at my kids’ sports game,’ or, ‘I get to go on a vacation with them and I can run the business from my laptop,’ because of the way that we’ve developed this business model,” he said.
Kelsi Trinidad