That 1 Painter has announced Tyler Colby as its new brand president, and his goal is to drive the brand to continue to set the standard for painting and home services. By Erika Ortega
That 1 Painter has announced Tyler Colby as its new brand president, and his goal is to drive the brand to continue to set the standard for painting and home services.
“We have a plan to truly be a household name,” Colby said. “A lot of companies say that with no actual plan. We have the playbook and continue to refine it by being on the cutting edge of operations, marketing and support.”
With a world-class marketing team and robust processes and systems, That 1 Painter is a ResiBrands company that has established itself as a reputable provider of painting, limewash, deck staining, drywall repair and additional services. Because of that, Colby felt the brand was a perfect fit for him.
“I came up in home services one front door at a time! I started my painting business in the San Francisco Bay Area while in college,” he said. “In the early days, it wasn’t about scaling. It was about being invited into someone’s property and earning the right to be there. I learned quickly that paint is just the medium – trust is the experience and work.”
Colby became interested in franchising because it allows entrepreneurs to build local businesses quickly and effectively through proven systems.
“I was drawn to the idea that the right framework can compress the learning curve for a new owner by years,” said Colby. “Franchising helps ambitious owners win faster.”
One aspect of That 1 Painter that sets it apart from other franchises is its strong culture of business ownership and shared commitment to building and growing the brand.
“We’re flipping the script through our approach to client experience and the painter experience, which is how we maintain quality at scale,” said Colby. “This creates a special aura amongst our owners. Culturally, we offer a high-trust, high-standards environment.”
Additionally, That 1 Painter provides franchisees with a proven foundation, processes and a network of owners who share best practices and are passionate about continuously improving client experiences.
“Our brand will continue to be customer-led and brand-consistent, expanding selectively where it deepens the customer relationship and becomes the mayor of paint and a household brand,” said Colby.
Erika Ortega