At iFlex® Stretch Studios, success starts with people. While the brand is anchored in one of the fastest-growing segments of wellness – assisted stretching – what truly sets it apart is its ability to empower franchise owners from every background to thrive. By Tamara Rahoumi
At iFlex® Stretch Studios, success starts with people. While the brand is anchored in one of the fastest-growing segments of wellness – assisted stretching – what truly sets it apart is its ability to empower franchise owners from every background to thrive.
“Our business is about people,” said CEO Verdine Baker. “Franchisees have to hire the right team, build the right culture and deliver an experience the community connects with.”
Baker has seen a wide range of franchisees excel in the wellness space – from corporate executives looking for a new chapter to doctors, lawyers and fitness professionals. According to him, three qualities matter most: passion for the mission, commitment to proven systems and strong leadership.
“We’ve done the testing, refined the playbook and built the support team,” Baker said. “Franchisees who bring energy, follow the stencil and lead their people are the ones who perform at the highest level.”
iFlex Stretch Studios surrounds franchisees with guidance from start to finish, helping secure a location, managing buildout and providing ongoing support in sales, marketing and operations. With this strong foundation, the company has become an opportunity that can adapt to people from many walks of life. Some owners may come from health care or others from corporate careers and entrepreneurship, but they all share a common drive to build culture and community through their business.
Certain groups bring qualities that make the fit even stronger. Veterans, for example, often excel thanks to their discipline, teamwork and decision-making skills. To honor that, iFlex Stretch Studios offers a 10% discount for veterans across all studios, highlighting the brand’s commitment to creating accessible opportunities for those who have served.
Looking ahead, Baker is clear about where the brand is headed.
“Our focus is to evolve into a performance and recovery destination,” he said. “Stretching is at the core of what we do, but we’re continuing to integrate technology and wellness practices that help people move better, sleep better and live healthier.”
That vision positions iFlex Stretch Studios as more than a franchise opportunity. It’s a business designed to grow alongside its owners – and a chance to be part of the future of wellness.
Tamara Rahoumi