The annual October “Women of Wonder” issue offers the perfect opportunity to hear from Alesia Visconti, President and CEO of FranServe, Inc., about the growing number of women in the franchise industry. Ahead of the release of her new book, “The Pink Tsunami: Women’s Rise in Franchising,” later this year, Visconti shared about the impact of this evolution in franchising. By Nancy E. Williams
The annual October “Women of Wonder” issue offers the perfect opportunity to hear from Alesia Visconti, President and CEO of FranServe, Inc., about the growing number of women in the franchise industry. Ahead of the release of her new book, “The Pink Tsunami: Women’s Rise in Franchising,” later this year, Visconti shared about the impact of this evolution in franchising.
What was your experience like when you started in the franchise industry?
I was labeled a ‘disruptor’ from the start. I’m not sure if it was meant as a compliment, but I decided that is how I was going to think of it. I certainly wasn’t taken seriously by competitors and even by some suppliers. I had no pedigree in the franchise space, and as a dear friend of mine said, I just ‘fell from the sky and changed the entire landscape.’ Well, yes, because that’s what entrepreneurs do!
How has the presence of more women in franchising changed the industry?
It’s definitely changed for the better. Franchising basically used to reach older men. Now, women, people of color, younger people and families all are attracted to franchising. That’s better for the brands, for the owners and for the customers. Business thrives when women participate, and we are seeing that because franchising is achieving records that dim numbers in corporate America!
Why do you think it’s taken so long to see this rise of women entrepreneurs?
Beats me! It’s LONG overdue! Women really need to extend the welcome wagon to other women; mentor them, encourage them and, most of all, educate them about the joys within the franchise space! We need to be ambassadors so that more and more women get involved. There are so many areas that are open to them! Exciting times!
What are some of the roles that are lacking female representation?
Women have made great strides in many areas. I’d like to see more involved in operations and, of course, at the highest levels: the C-suite.
What are some of the biggest benefits you have seen FranServe gain by having more women at all levels of the organization?
It’s more like real life. The world is made up of a mix of people; companies should be as well. Women see things from a different point of view, and that helps things from being lopsided. Plus, a business will grow faster and stronger if it attracts a variety of people. It just makes good sense all around.
It’s clear that businesses thrive when women participate. As more women enter the franchise community in various roles, we can anticipate an increase in diversity and the equity of power.
Nancy E. Williams