Before deciding to become an Assisting Hands® Home Care franchise owner, Brett Sanders was at a turning point in his career. He had been a corporate certified public accountant and worked in auditing and risk consulting for 18 years. While he describes himself as a numbers person and enjoyed accounting, he didn’t like being stuck in an office all the time. By Kelsi Trinidad
Before deciding to become an Assisting Hands® Home Care franchise owner, Brett Sanders was at a turning point in his career. He had been a corporate certified public accountant and worked in auditing and risk consulting for 18 years. While he describes himself as a numbers person and enjoyed accounting, he didn’t like being stuck in an office all the time.
“I got to the point where I knew that what I was doing wasn’t energizing me anymore,” recounted Sanders. “I certainly didn’t enjoy the work any longer, and I just started looking for something a little bit more entrepreneurial.”
Sanders began to consider home care when a franchise broker introduced him to someone already in the industry. Like many, Sanders had experience caring for an elderly relative. In his early 20s, he worked closely with his parents who were caring for his aging grandparents.
“I think I just had a kind of an aha moment,” said Sanders. “What better thing to do than to start a business that helps people and also that is helping the elderly in our community?”
One major aspect of Assisting Hands Home Care that convinced Sanders it was the franchise model he wanted to buy into was its Area Representative model. Instead of having one central sales office that services all of the national franchises with marketing, support and any other necessary business needs, Assisting Hands has senior franchisees in each large metropolitan area who have support responsibilities for the other franchises in their area.
This local touchpoint was immensely helpful to Sanders when he was working toward opening his business in 2018. It has provided great guidance on trends, ways of working within the local regulations and much more.
After years of owning his own business, Sanders feels that he has finally found his purpose.
“What’s really great is empowering and helping the caregivers and to be able to find them consistent employment, empower them and to support them,” he said. “I feel like my job is to take care of our clients and our caregivers, and if I’m doing that then everything else will fall into place.”
Kelsi Trinidad