JETSET Pilates Marks Strong First Half of 2025 With 16 Openings and First International Location, Reaching 160 Locations Sold
Pilates franchise studio celebrates new market entries, leadership hires, and 21 additional studios set to open before year’s end
MIAMI — JETSET Pilates – the Miami-based modern Reformer Pilates franchise, is excited to celebrate a dynamic first half of 2025 with 16 studios opened in just the first six months of the year, and 67 development deals signed across premier markets in the U.S. The brand has focused on innovation and growth this year, strengthening their leadership team and launching new programs to elevate the customer experience, with big momentum on the horizon for the remainder of the year.
Studio Growth and Market Expansion
JETSET’s growth thus far in 2025 has brought the opening of 16 new locations throughout Florida, NYC, Colorado, and North Carolina. In addition to their U.S. expansion, JETSET also opened a location in Glen Iris, their debut international studio in Melbourne, Australia.
The brand also made its first entrance into several key cities and regions including Charlotte, Denver, Salt Lake City, San Diego, Austin, Houston, Boston, and more. With 67 development deals signed across major key markets, 21 studio openings confirmed for the remainder of 2025, and 50+ more development deals expected to be signed this year, the brand has no plans to slow down.
“JETSET has experienced incredible growth so far this year, and I couldn’t be more proud of the growing community we’re building,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “Our recent and upcoming openings further strengthen our presence in the existing markets we serve, and will establish a strong foothold in new territories, allowing us to bring the JETSET experience to more individuals throughout the country.”
Innovation, Leadership, and Infrastructure
To support their expanding franchise network, JETSET Pilates significantly expanded its leadership team and launched several brand innovations this year. They welcomed several experienced executives to strengthen operations and franchisee support, including Ricardo Quesada as Vice President of Marketing, Uri Kenig as Head of Franchise Operations, Alex Lyons as Vice President of Product and Talent, Michael Zennedjian as Vice President of Real Estate and Construction, Christa Dellebovi as Director of New Studio Openings, Artemis Bennedetti as Director of Field Marketing, Shayna O’Rourke as Director of Franchise Business Management, and Dan Thomas as Senior Director of Digital Marketing.
Other key investments focused on innovation in infrastructure and customer experience, with highlights including:
- Launching a national membership program allowing clients to access any JETSET studio worldwide
- Introducing DJ-curated in-studio playlists to elevate the in-studio experience
- Expanding a new Training Academy Center in Miami’s South of Fifth neighborhood
Additionally, the brand has seen high engagement from its JETSET on the Mat pre-opening activations, which have driven community excitement and attendance prior to studio openings.
“We are proud of the steps we’ve taken this year, strengthening our collaborative and healthy culture within the system,” said Bert Albertse, CEO of JETSET Pilates. “Our studios continue to deliver high AUVs, showcasing the work we’ve put in towards operational success and the strong consumer demand we’ve experienced.”
Positioned for Record-Breaking Growth
Through strategic market targeting, site selection refinement, consistent delivery of a premium and differentiated experience, and significant investments to their franchisee support infrastructure, JETSET aims to surpass 200 awarded territories by the end of the year. The brand looks to continue to expand into metros such as Boston, Chicago, Denver, San Francisco, New York, and DC, while targeting strategic suburban regions across the Southeast and Florida, and West Coast markets such as Phoenix, Scottsdale, Seattle, San Diego, and the LA suburbs.
To support these growth plans, JETSET plans to roll out more key initiatives including a refreshed branded merchandise line, upgraded digital tools, and further product and instructor training enhancements.
For more information about JETSET Pilates and its franchise opportunity, please visit https://jetsetpilates.com/franchise/.
About JETSET Pilates
Founded in 2010 and franchising since 2022, JETSET Pilates has rapidly established itself as one of the most attractive concepts in the boutique franchise business space. JETSET Pilates currently has plans to open studios across the U.S. and Australia, with 160 studios in development. JETSET now offers franchising opportunities to entrepreneurs in some of the largest and fastest-growing markets within the fitness franchise sector. For more information, please visit https://jetsetpilates.com/franchise/, or follow JETSET Pilates on LinkedIn and Instagram.
