Professional franchise consultants are specifically trained and become certified in building strong bridges. By Don Clayton
Building a Bridge
A good friend of mine is terrified of bridges. Recently he was on a mission trip in Africa and was told in order to get to his destination he had to cross over a bridge. The bridge was old and rickety. My friend didn’t trust the bridge to take him to his destination. Therefore, he chose a different, longer and more difficult route to his destination.
As franchise consultants, we help build strong bridges between investors and franchise brands. Bridges can indeed be scary, especially if the construction isn’t built correctly. For example, some bridges are built for bikes and pedestrians only. If a 6,000-pound vehicle were to pass over a bridge such as this, the outcome more than likely would be devastating.
Individual investors looking to invest in a franchise can choose to build their own bridge to their destination. They can choose to navigate the overwhelming world of franchising and all the many options, investment levels, royalties, financing, territories, etc., on their own. Or, they can choose a professional franchise consultant whose training certifies them in building strong and sturdy bridges between them and the franchise brands. In doing so they’re creating trust, while helping to eliminate costly mistakes.
Franchise consultant Sue Bennett, CFE, CFC, puts it this way, “I’m very fortunate to use my talents to help my investors get prepared to become very successful. Most people aren’t aware that there are so many great franchise selections in the marketplace. Additionally, candidates aren’t aware of the funding options that help provide the resources to get started in business.”
Sue is a professional bridge-builder, so-to-speak. She and other franchise consultants build strong bridges between investors and franchise brands. Unlike the rickety bridge my friend chose not to cross, the bridges that franchise consultants build help create peace of mind. Professional franchise consultants are specifically trained and become certified in building strong bridges.
– Don Clayton
Don Clayton has spent more than 17 years helping others achieve their dream of business ownership. Starting as a franchise consultant for FranServe in 2012, he quickly became a top producer. His passion for the business led Don to the position of VP of Talent Acquisition, where he is committed to recruiting qualified candidates who are likely to succeed. For more information on franchise consulting, please contact firstname.lastname@example.org or visit franserve.com.