Introducing Toastique: a gourmet toast and juice bar on a mission to make healthy eating accessible and exciting, simple to understand, and easy to enjoy! By Charlotte Wagner
Introducing Toastique: a gourmet toast and juice bar on a mission to make healthy eating accessible and exciting, simple to understand, and easy to enjoy!
Who is the pioneer putting a fresh spin on a juice bar franchise with gourmet toast creations? She is Brianna Keefe.
From a young age, Toastique founder Keefe displayed a passion for health and wellness. As a collegiate D1 athlete in need of quick, healthy meals on the go, she began experimenting with toast creations to provide the perfect combination of carbs, protein, and healthy fats.
Keefe’s toast masterpieces inspired the idea of a café that would combine her delicious toasts with the proven concept of smoothies and cold-pressed juices. She brought the idea to her boyfriend, Kyle Izett, whose background is in commercial construction. He offered to design the first location and completed the buildout in only 40 days.
After opening the first location in the Wharf District of Washington, D.C., the business blew Keefe and Izett’s expectations out of the water, generating over $1 million in sales in their first year, without any professional marketing.* This success prompted them to open a second location in Alexandria, Virginia in 2019 and then another in the Navy Yard district of Washington, D.C. in July of 2020.
Opening a new restaurant during the height of the pandemic was a bit of a risk; however, the Navy Yard location proved to be Toastique’s most profitable location yet. Also, the flagship location in the Wharf generated higher net profits in 2020 than in 2019.** There are few restaurant concepts that can say that!
With a small footprint, flexible dining options, a health-centric menu, and a unique new take on the popular juice-bar concept, Toastique is set up to be a major player in the healthy fast-casual space in 2021.
Today, they are proud to have their first franchise location open in Stone Harbor, New Jersey, with seven more franchise locations awarded across Denver and Colorado Springs, Colorado, Las Vegas and Reno, Nevada – and this is just the beginning. We’ll toast to that!
For more information, call 720-653-3063 or visit toastiquefranchising.com.
– Charlotte Wagner
*Refer to 2020 Franchise Disclosure Document Item 19- Table 1
**Refer to 2021 Franchise Disclosure Document Item 19- Table 1
Since 2018, Charlotte Wagner has been a brand manager at Raintree, overseeing consultant education. Her passion for changing lives through business ownership and also developing new franchise concepts is apparent in her consistent, timely communication with franchise consultants, while providing them with any tools they need to successfully present. She holds a master’s in marketing with a focus on brand development from the University of Colorado, Denver. For more information about Raintree, please visit raintreesales.com.