The Swing Bays™ offers its members exclusive access to golf simulators, PGA instruction and Titleist Performance Institute (TPI) certified fitness programs, making it a top destination for indoor golf improvement. By Nancy E. Williams
The Swing Bays™ offers its members exclusive access to golf simulators, PGA instruction and Titleist Performance Institute (TPI) certified fitness programs, making it a top destination for indoor golf improvement.
According to Jenny Budwig, director of marketing for Fransmart, the franchise development company helping to grow the brand, “Swing Bays is positioned to become the Orangetheory of golf – a proven concept with explosive growth potential that’s transforming how golfers train while delivering exceptional unit economics.”
Considering Orangetheory Fitness’ success, those are big shoes to fill. However, The Swing Bays has done the necessary work, and it’s ready to hit the ground running.
“We believe there is an untapped gold mine in golf, fitness and training,” said Budwig. “While Orangetheory captured the fitness market with its science-backed approach, Swing Bays is seizing the golf market with a personalized approach for their members through data and community. With golf participation skyrocketing, with roughly 1 in 7 Americans playing golf in 2022, the timing couldn’t be better to invest in this booming market.”
Alongside the brand’s multi-revenue stream approach, owners can anticipate revenues from membership fees, premium golf instruction from PGA Professionals, specialized fitness training with TPI-certified experts, personalized club fitting services, bar and packaged food sales as well as retail and golf equipment sales.
Additionally, The Swing Bays sets itself apart from competitors thanks to its cutting-edge equipment and technology. For example, the franchise uses Trackman indoor golf simulators, which appeal to today’s data-driven golfers. Members can play iconic courses and use the Trackman app to collect data from each session on their phones, making it easy to track and analyze their golf games at any time.
“They attract a highly desirable demographic of committed players willing to invest in their improvement, creating the stable, engaged membership that makes franchising so attractive,” said Budwig.
If you want to get in on the golf fitness revolution, have a mind for business and are growth-oriented, take the first step and contact The Swing Bays before prime territories in major media markets sell out.
Nancy E. Williams