The International Franchise Association (IFA) is gearing up for their Annual Marketing Operations & Development Virtual Conference, otherwise known as MOD. The excitement over this virtual conference is palatable. Franchises across the country eagerly look forward to this annual event that is slated to take place October 6-9, 2020. By Rose Mango

The International Franchise Association (IFA) is gearing up for their Annual Marketing Operations & Development Virtual Conference, otherwise known as MOD. The excitement over this virtual conference is palatable. Franchises across the country eagerly look forward to this annual event that is slated to take place October 6-9, 2020.

Here is a snippet of the incredible line up for this year according to the IFA’s website:

Calling all franchise development, marketing and operations professionals in franchising! Our popular Franchise Development Conference, Operations Conference and MITcon program are all transitioning to a virtual experience occurring back-to-back the first week of October. We are excited to announce premier programming, thought leadership and networking opportunities that you can access directly from your home online – join us live or watch the broadcast at your own convenience. Interaction with and learning from your peers in your same area of expertise will be a highlight of the week, so don’t miss out.

Each day will focus on both universal topics of interest within each discipline while also addressing the impact of COVID-19 on franchise development, operations and marketing functions. These unprecedented times have provided an opportunity for franchising to reinvent itself and develop creative and innovative solutions to challenges that we all can learn from. The synergy between franchise marketing, operations and development has been the underpinning of this new virtual event so what better way to address the health and future success of a franchise system than to combine forces and align each one of these important disciplines into one bold week of learning!

The complete calendar of events and daily schedules can be found on the IFA’s website along with how you can earn CFE credits for attending. Be sure to mark your calendars for this big event. You won’t want to miss it! Registration will open soon so be sure to set a reminder to check their site frequently at franchise.org/events.

– Rose Mango