As a doorway for many people looking to be their own boss, franchise ownership changes lives. FranServe’s first annual FRAN-TASTIC 500 recognizes brands going above and beyond the norm in helping people fulfill their dreams of business ownership through franchising. By Rochelle Miller
Which franchise brands are changing lives?
As a doorway for many people looking to be their own boss, franchise ownership changes lives. FranServe’s first annual FRAN-TASTIC 500 recognizes brands going above and beyond the norm in helping people fulfill their dreams of business ownership through franchising.
“It’s a recognition of brands that are trying to help people change their lives – and find their passion,” said Alesia Visconti, chief executive officer of FranServe, the world’s largest franchise consulting and expansion organization.
While the FRAN-TASTIC 500 lists the honorees, it’s not like other corporate honors that base their findings solely on the bottom line or rank winners in a particular order. Instead, the 500 honorees are listed alphabetically.
“It’s not a ranking. It’s more about the human aspect,” said Visconti. “Each one is a brand that sets itself apart,” she said.
Released by FranServe in April after a careful process of evaluating nominees, the FRAN-TASTIC 500 selected brands based on the following criteria:
Turnkey business model: It’s like unlocking the front door of a new home that’s move-in ready. These brands’ business models are already in motion and proven to work.
Operational support: Epitomizing the benefits of partnering with a franchise rather than flying solo, the guidance and assistance provided by these winning brands is superior throughout all phases of development.
Superb training: New franchise owners are offered a top-notch education on all aspects of the business – not only during the onboarding process, but on a continuing basis.
Brand identity: These brands present their value to consumers in a clear, polished manner.
Industry leadership: The winners have set themselves apart within their sector by offering quality products, services and/or talent.
Scalability: Room to grow is important for entrepreneurs, so scalability is essential for franchise owners seeking potential for expansion down the road.
Ability to launch quickly: The faster a business gets up-and-running, the sooner a new franchise owner realizes a profit.
Clear marketing message: An effective marketing strategy is vital to a brand’s success.
The FRAN-TASTIC 500 are the brands that are going above the norm to help people change their lives through franchise ownership.
Brands meeting these standards and listed by the FRAN-TASTIC 500 span a wide range of industries, from health services and food to home improvement and business services. Since the list represents such a wide variety of options, Visconti said she believes it’s a great starting point for anyone considering a franchise opportunity.
View this year’s FRAN-TASTIC 500 at franserve.com/frantastic500.
– Rochelle Miller