That 1 Painter is the fastest-growing painting franchise in the country. Founded in 2011 and franchised in 2021, the brand sets itself apart from its competitors in multiple ways, according to Jay Nielsen, vice president of franchise development for That 1 Painter’s parent company, ResiBrands. By Patty Horansky
That 1 Painter is the fastest-growing painting franchise in the country. Founded in 2011 and franchised in 2021, the brand sets itself apart from its competitors in multiple ways, according to Jay Nielsen, vice president of franchise development for That 1 Painter’s parent company, ResiBrands.
A major factor driving the growth for That 1 Painter is its three models of ownership, beginning with the single-unit owner/operator where the owner does it all including providing estimates, managing painters and projects, and networking.
The semi-absentee owner/director model has the owner manage a minimum of two units and oversee their location managers. Finally, the recently launched owner-executive model functions with a CEO role with a minimum of five units overseen and the assistance of a regional manager.
“We love every model, and we are seeing a huge increase in the owner- executives joining us,” Nielsen said.
That 1 Painter’s services include interior and exterior painting, limewash, deck staining and more. It is one of three franchises under the ResiBrands’ umbrella of home services, which also includes Garage Up and Pink’s window cleaning.
“We’ve had incredible growth,” Nielsen said. “ResiBrands is just taking off right now.”
That 1 Painter more than doubled in size in the last quarter of 2023. It’s coming into 2024 with 200 units open and a goal of having more than 400 units operating by the end of the year.
The Texas-based brand prides itself on its training and support, as well as its people and its culture. Unlike its competitors, everything is done in-house from training and coaching to creative and marketing. There is also 70 hours of online training, and a central call center that supplies franchisees with leads and appointments.
That 1 Painter also partners with national companies such as Sherwin-Williams and uses a subcontractor model. According to Nielsen, this model is unique to the industry and ensures a steady supply of leads and skilled craftsmen.
The corporate office employs nearly 400 people and continues to add staff members to service its franchisees.
“That 1 Painter continues to see just a crazy amount of growth and we are growing at a rapid pace,” Nielsen said. “We are continuing to grow our team and are having a lot of fun doing it.”
Patty Horansky