In the age of social media, it’s easy to see how much power influencers wield in advertising. What happens when a popular business influencer decides they love a brand so much that they want to become an owner? By Nancy E. Williams
THE BUZZ
In the age of social media, it’s easy to see how much power influencers wield in advertising. What happens when a popular business influencer decides they love a brand so much that they want to become an owner?
Codie Sanchez, a successful investor with millions of followers on social media, did just that. Sanchez has become the co-owner of ResiBrands, the parent company of That1Painter, bringing a great deal of excitement and media attention to the brand.
A recent Business Insider article announced this major development and noted how it will impact the brand. “With this strategic investment, Codie aims to champion the trades industry, making it attractive to the younger generation and reinvigorating local communities,” the article explained.
In a recent LinkedIn announcement, Sanchez described ResiBrands as “a next-generation brand with incredible culture, deep connection to its customers, with hardworking franchisees who believe in building.” It comes as no surprise that ResiBrand’s painting franchise, That 1 Painter, has experienced explosive growth due to the elements that Sanchez praises.
According to Business Insider, “That 1 Painter has achieved notable success, being the Runner Up for the FBA Franchise of the Year in 2023. That 1 Painter has also become the largest painting franchise by territories sold in the country and is one of the fastest-growing franchises, having sold over 300 units in the last 12 months.”
The Texas-based painting company offers 18 paint-related contractor services and provides extensive support to franchisees. Owners enter into a robust training program with a dedicated onboarding coach and have access to a plethora of resources. That 1 Painter has an in-house appointment center that helps owners obtain leads and an in-house marketing agency that designs promotions.
With an investment guru and successful entrepreneur co-piloting its parent company, That 1 Painter is poised for further growth and innovation.
“That 1 Painter is growing rapidly, and we’re so excited to see how that trend continues with Codie now on our team!” said Annabelle Worth, brand partnerships manager at ResiBrands.
Nancy E. Williams