Turf and Synthetic Grass

19 06, 2025

Waterloo Turf Breaks New Ground as it Enters Q3 Following Accelerated Franchise Growth

2025-06-19T06:03:16-04:00June 19th, 2025|Tags: , , |

Texas-based Premier Synthetic Turf Franchise Set to Open New Locations in Idaho and Colorado by End of 2025

AUSTIN, Texas — Waterloo Turf, the premier turf and synthetic grass franchise dedicated to helping people get their Saturdays back, has started 2025 on a high note following rigorous franchise growth and entries into several new states.

Having only launched its franchise opportunity in December 2024, the brand has garnered tremendous franchise interest with a current total of 32 territories under development. With an established presence in Austin, Scottsdale, Dallas-Fort WorthHouston, and Nashville, the brand continues to target major metropolitan areas in the Sunbelt to expand its franchise footprint.

Laying The Groundwork for National Growth

This year, Waterloo Turf entered 2 new states for the first time, with new franchisees now serving Scottsdale (AZ) and Nashville (TN). The brand will be stepping into Idaho and Colorado for the first time, with locations set to open in BoiseBoulderFort Collins, respectively by the end of the summer.

Additionally, Waterloo Turf will be doubling down on building a presence within its home state of Texas, with new franchise agreements signed in Waco and College Station.

“We’ve experienced tremendous momentum so far this year as more communities are recognizing the need for, and benefits of, sustainable landscaping solutions, such as artificial turf,” said Tim Lovett, Co-Owner and CEO of Waterloo Turf. “I look forward to teaming up with driven franchise partners who want to bring lush, green, and water-conscious lawns to their local communities as we step into the remainder of 2025.”

A Timely Franchise Opportunity in A Water-Conscious World

Valued at USD 76.6 billion in 2022 and projected to reach USD 114.3 billion by 2028, the booming artificial turf industry is set to explode as consumer demand and water conservation legislation both take centerstage.

According to the Environmental Protection Agency, depending on the region, homeowners use up to 30% to 70% of their water outdoors. Of this, an estimated 50% of outdoor water use is wasted through evaporation or runoff from overwatering. In contrast, artificial turf uses an average of 1-2 gallons of water per square foot annually, compared to that of a traditional grass lawn which requires 55 gallons of water per square foot annually.

Led by top leaders in both franchising and turf, and backed by investors with over 60 years of combined franchise experience across 13 different brands, Waterloo Turf’s franchise opportunity was built off proven, streamlined operations and ongoing corporate support. Waterloo Turf is seeking franchisees with a “team captain” mindset, offering a 10% discount to owners who are ex-NCAA athletes and ex-military.

For more information, please visit https://waterlooturf.com/own-a-franchise/

About Waterloo Turf

Founded in 2021 and franchised since December 2024, Waterloo Turf offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead. Waterloo Turf offers services for both residential and commercial-based projects, delivering high-quality turf solutions for a wide range of properties including luxury homes, commercially owned areas, dog parks, daycares, schools and more. Waterloo Turf promotes the ideal lifestyle of “Getting your Saturdays Back,” allowing families and friends to focus on spending quality time together in their outdoor space.

16 05, 2025

Waterloo Turf Poised to Open Three Territories in Nashville

2025-05-16T04:33:32-04:00May 16th, 2025|Tags: , , |

Premier Synthetic Turf Franchise Enters Tennessee with First Location Opening in July

AUSTIN, Texas — Waterloo Turf, the premier turf and synthetic grass franchise, is proud to announce the opening of its first territory in Tennessee. This new territory marks an exciting milestone in Waterloo Turf’s growth, bringing its complete artificial turf services to the Nashville community and further transforming outdoor spaces to enhance the lifestyles of clients. The local owners will be opening three territories and are set to open this July in South Nashville.

With an established footprint throughout its home market of Texas, the brand is thrilled to be entering Tennessee for the first time. At the helm of this new venture are local residents Ken Trager and Allen Silvia:

Ken Trager has over a decade of experience in the franchise business world, known for his unwavering commitment to customer service. His expertise lies in building strong client relationships and driving operational success within franchise systems.

Allen Silvia is a seasoned project management expert with years of landscaping expertise and a lifelong dedication to craftsmanship. His meticulous approach ensures high-quality outcomes, making him a trusted leader in delivering complex projects with precision and excellence.

“We joined Waterloo Turf because we are passionate about high-end landscaping and transforming outdoor spaces into stunning, functional works of art,” said Ken Trager Owner of Waterloo Turf South Nashville. “We thrive on building lasting relationships with clients, putting smiles on their faces with every completed project. Our commitment to exceptional craftsmanship, innovative design, and unparalleled customer satisfaction aligns perfectly with Waterloo Turf’s mission to deliver excellence in every detail.”

Tennessee presents an exciting opportunity for Waterloo Turf thanks to its rapid growth, strong housing market, and increasing demand for low-maintenance outdoor spaces. With its warm climate and vibrant suburban communities, Nashville is an ideal match for high-quality turf solutions. Homeowners in the region are seeking smart, sustainable ways to enjoy their yards year-round without the hassle of traditional lawn care. The brand’s commitment to exceptional service, delivered through local franchise partners, makes Waterloo Turf a strong fit for this thriving market.

With two open territories still available in Tennessee, the brand offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead, a model that is perfect for entrepreneurs who want to jump into a booming industry with the backing of a national franchise brand quickly.

Waterloo Turf is seeking franchisees with a “team captain” mindset, offering a 10% discount to owners who are ex-NCAA athletes and ex-military. For more information, please visit https://waterlooturf.com/own-a-franchise/

About Waterloo Turf

Founded in 2021 and franchised since December 2024, Waterloo Turf offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead. Waterloo Turf offers services for both residential and commercial-based projects, delivering high-quality turf solutions for a wide range of properties including luxury homes, commercially owned areas, dog parks, daycares, schools and more. Waterloo Turf promotes the ideal lifestyle of “Getting your Saturdays Back,” allowing families and friends to focus on spending quality time together in their outdoor space.

27 04, 2025

Waterloo Turf Kickstarts Q2 with 3 New Franchise Openings

2025-04-27T14:06:23-04:00April 27th, 2025|Tags: , , |

Premier Synthetic Turf Franchise Enters Arizona for Second Phase of Franchise Growth

AUSTIN, Texas — Waterloo Turf, the premier turf and synthetic grass franchise, has unveiled new franchise openings in ScottsdaleHouston and Fort Worth to welcome Q2.

With an established footprint in Austin and San Antonio, the brand is thrilled to be entering Arizona for the first time, in addition to building out a presence throughout its home state of Texas.

Waterloo Turf will be servicing the following cities by the end of Q2:

  • Scottsdale, AZ – Opening end of May

  • Houston, TX – Opening May 5th 

  • Fort Worth, TX – Opening May 19th

“Our franchise opportunity has been met with enthusiasm due to a crucial need for synthetic grass in areas where water conservation is key,” said Tim Lovett, Co-Owner and CEO of Waterloo Turf. “We have brought on several key franchise partners in Arizona and Texas to provide locals with lush, green lawns that use minimal water.”

All three locations will be franchisee operated and owned. As a mobile brand with no physical storefronts or brick-and-mortar locations, the brand offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead, a model that is perfect for entrepreneurs who want to jump into a booming industry with the backing of a national franchise brand quickly.

James Cira, Waterloo Turf of Scottsdale, AZ

James Cira brings 15 years of sales leadership experience to the table with his new foray into franchising with Waterloo Turf.

“Having 15 years of sales leadership under my belt, I’ve seen the powerful results when successful processes are put in place,” Cira said. “Having the ability to leverage a proven model is what drew me to franchising over starting a business from scratch.”

Rick Breeding, Waterloo Turf of Houston, TX

Rick Breeding, a Navy veteran and the former VP of Operations at a manufacturing company, joined Waterloo Turf to get his hands dirty and build something of his own within a streamlined franchise system.

“The process and onboarding with Waterloo Turf as a franchisee is great. What I love about it is how everything is laid out for me. If I have questions, they get answered before I even have an opportunity to ask them,” Breeding said. “I don’t feel lost or like I am alone out there trying to figure things out. It makes me feel confident with my support from the group that I can achieve my goals.”

Colter Castleman, Waterloo Turf of Fort Worth, TX

Colter Castleman, a former D1 baseball player, embodies the Waterloo Turf “team leader” values and will use his previous experiences to serve him in his new business.

“From my first conversation with Tim [Lovett] until the moment that I signed, it was really laid back and personable. One of my main criteria was aligning with leadership and their vision,” Castleman said. “It feels like I am a true partner and get to grow this brand alongside Waterloo Turf, while also having a business of my own in Fort Worth.”

A Timely Franchise Opportunity

Valued at USD 76.6 billion in 2022 and projected to reach USD 114.3 billion by 2028, the booming artificial turf industry is set to explode as consumer demand and water conservation legislation both take centerstage.

Led by top leaders in both franchising and turf, and backed by investors with over 60 years of combined franchise experience across 13 different brands, Waterloo Turf’s franchise opportunity was built off proven, streamlined operations and ongoing corporate support. Waterloo Turf is seeking franchisees with a “team captain” mindset, offering a 10% discount to owners who are ex-NCAA athletes and ex-military. For more information, please visit https://waterlooturf.com/own-a-franchise/

About Waterloo Turf

Founded in 2021 and franchised since December 2024, Waterloo Turf offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead. Waterloo Turf offers services for both residential and commercial-based projects, delivering high-quality turf solutions for a wide range of properties including luxury homes, commercially owned areas, dog parks, daycares, schools and more. Waterloo Turf promotes the ideal lifestyle of “Getting your Saturdays Back,” allowing families and friends to focus on spending quality time together in their outdoor space.