FranServe, Inc.: The Pink Tsunami
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If you have ever had a conversation with Alesia Visconti, CEO and president of FranServe, Inc., the first thing you notice is her larger-than-life personality. It shouldn’t be a surprise that the title of her first book is “The Pink Tsunami – Women’s Rise in Franchising.” Visconti’s new book is a celebration of women in franchising and a call to action for women to enter the sector. By Nancy E. Williams