Sunless Tanning

MINNEAPOLIS — goGLOW, a leader in sunless tanning, has raised the bar in the industry with the introduction of its exclusive air-filtration system, developed from goGLOW Founder Melanie Richards’ patented technology. Designed to prioritize client safety and air quality, this innovation sets goGLOW apart by introducing an unprecedented level of cleanliness and comfort in sunless tanning.

The system features a walk-in booth with a curved wall that expertly controls airflow to enhance comfort, efficiency, and precision. Strategically placed fans direct airflow to minimize airborne tanning solution particles, ensuring an even, flawless tan. Advanced filters capture any remaining residue, circulating only clean, fresh air throughout each session.

This launch comes at a pivotal moment, as consumers increasingly seek transparency about the environments they engage with, driving demand for wellness-centered beauty experiences. goGLOW’s cutting-edge technology positions it as a leader in this clean beauty movement, bringing a wellness-first approach that distinguishes it from traditional spray tanning methods.

“We’re not just launching new technology—we’re addressing the number one concern in spray tanning,” said Melanie Richards, CEO of goGLOW. “Our clients’ health is our top priority, which is why I invested seven years and significant resources to develop this air-filtration system. When you step into a goGLOW booth, you’re experiencing the future of tanning, backed by patented technology that places goGLOW at the forefront of the sunless tanning revolution.”

As goGLOW expands its franchise network, this patented system will serve as the cornerstone of each location, ensuring a premium, safe, and spotless tanning experience. This breakthrough reinforces goGLOW’s role as a market leader, setting a gold standard for safety and quality in the sunless tanning industry.

Former CMO Set to Lead Nationwide Expansion of Premier Spray Tanning Franchise

MINNEAPOLIS — goGLOW, renowned for its elevated spray tanning experience, has appointed health and wellness industry veteran Tori Johnston as Brand President. With a strong track record in scaling wellness brands, Johnston will oversee goGLOW’s strategic initiatives, brand strategy, franchise operations, and nationwide growth. Her appointment marks a key moment in goGLOW’s efforts to accelerate expansion and solidify its leadership in the $11 billion sunless tanning and skincare industry.

Johnston’s experience includes roles as Chief Marketing Officer at Myodetox, where she led rapid expansion in the U.S. and Canada, and at Xponential Fitness (AKT), where she developed go-to-market strategies for 35 franchise locations. At SoulCycle, she built national brand partnerships and managed the opening of multiple studios across North America.

“Tori’s strategic vision and experience in scaling brands make her the ideal leader to take goGLOW into its next phase of growth,” said Melanie Richards, CEO and Founder of goGLOW. “Her expertise aligns with our mission to expand the goGLOW experience to entrepreneurs and clients nationwide.”

Johnston expressed enthusiasm for her new role: “goGLOW’s commitment to delivering premium services through a proven franchise model aligns perfectly with my background. I’m excited to help expand the brand’s presence and continue delivering exceptional, health-conscious experiences.”

In her role, Johnston will drive franchise growth, improve support and training programs, innovate in spray tanning technology, and develop new product lines to diversify revenue, with 66 franchise units sold and 3 open franchise locations.