Sunless Tanning

9 07, 2025

goGLOW Hits Milestone Surpassing 100 Franchises Awarded, Cementing Its Role as a Beauty and Wellness Franchise Powerhouse

2025-07-09T13:33:13-04:00July 9th, 2025|Tags: , , |

MINNEAPOLIS — goGLOW, the premier brand redefining sunless tanning through clean innovation for over 15 years, is thrilled to announce it has officially awarded 100 franchises since launching its program in 2023. This milestone underscores goGLOW’s explosive national expansion, with the brand on track to open 25 more locations and surpass 150 awarded franchises by the end of this year. Growth has been centered on delivering exceptional client experiences and becoming the franchise partner of choice for a new generation of beauty and wellness entrepreneurs.

goGLOW’s expansion is rapidly unfolding in high-demand markets with franchises signed in Charleston, SCCharlotte, NCCincinnati, OHDayton, OHMilwaukee, WIKansas City, KSLong Beach, CA; and Delray Beach, FL. New locations in Mentor, OHWoodbury, MN; and Omaha, NE have already shattered service records in their first month this spring — a powerful testament to the brand’s popularity and strong community demand.

“We built goGLOW to scale—and we are incredibly proud of the momentum we’ve achieved,” said goGLOW Founder and CEO Melanie Richards. “goGLOW is paving the path for a new wave of modern beauty and wellness entrepreneurs who want to own something clean, ethical, and profitable.”

As one of goGLOW’s pioneering franchise owners, Heather Kirchner of Rock Hill shared, “I’ve seen firsthand the power of the goGLOW model. The support is top-notch, the community is unmatched, and the client results speak for themselves. It’s incredibly rewarding to help people feel confident while building a strong, thriving business in my local community.”

goGLOW’s success story is fueled by its core belief that modern beauty should be both empowering and scalable. The brand’s franchise system is designed to meet the surging demand for wellness-driven beauty experiences and includes:

  • Lower startup costs than traditional beauty franchises, with room to grow into multi-unit ownership

  • Simple labor model — no licenses required, fast training, and competitive hourly pay

  • Recurring revenue through membership programs and a proprietary skincare line

  • Proprietary tech + patented spray system that enhances consistency, safety, and air quality

  • A growing community of experienced operators, including alumni from brands like Drybar, Restore, and Pure Barre

The brand’s retail growth is also accelerating. In addition to its current product line, goGLOW is preparing to launch new offerings designed for those seeking a natural-looking tan without dyes, along with anti-aging, hydrating, and skin-soothing benefits. These products will further elevate goGLOW’s position at the intersection of beauty and wellness.

“Our goal is to be the leading brand in sunless tanning by staying grounded in what matters — community, results, and unmatched service,” said Richards. “Now we’re inviting entrepreneurs across the country to build their future with us.”

Interested in bringing goGLOW to your market? Visit https://goglow.co/franchise to get started.

About goGLOW
At goGLOW, our mission since 2010 has been to empower individuals to radiate confidence, inside and out. We’re transforming how people achieve a sunless glow with innovative, patented, state-of-the-art air filtration sunless tanning equipment and a line of vegan, plant-based skincare products that deliver confidence and measurable results. By prioritizing strong relationships, education and purposeful franchise expansion, we’re building a trusted brand making a lasting impact and providing opportunities across communities in the US.

21 04, 2025

Founder of Heyday Skincare, Adam Ross, Joins Advisory Board to Drive Growth and Expansion for Sunless Tanning Brand goGLOW

2025-04-21T00:54:44-04:00April 21st, 2025|Tags: , , |

MINNEAPOLIS — goGLOW, the preferred brand in sunless tanning experience, is thrilled to welcome Adam Ross, a renowned entrepreneur, founder and former CEO of Heyday Skincare, as a Strategic Advisor.

With a dynamic background in mergers and acquisitions, business strategy, and scaling consumer brands, Ross brings invaluable expertise to help propel goGLOW‘s growth and strategic vision. With over two decades of experience spanning high-stakes mergers, acquisitions, and entrepreneurial leadership, Ross has been at the forefront of building, advising, and investing in transformative businesses.

Having worked with Fortune 500 companies, private equity firms, and high-growth startups, he understands what it takes to elevate a brand and maximize enterprise value. His track record includes founding, leading, and advising numerous companies, always with a focus on growth, leadership, and building exceptional customer experiences.

Melanie Richards, Founder and CEO of goGLOW, shares Ross’ focus on creating an exceptional customer experience, making this a partnership to watch. “Having Adam Ross on our advisory board is a game-changer for goGLOW. His track record of building and scaling brands is unparalleled, and his ability to see the bigger picture while executing with precision is exactly what we need at this stage of our growth. I couldn’t be more thrilled to have him as part of our journey,” said Richards.

Ross also expressed his enthusiasm about joining the advisory board, emphasizing his alignment with goGLOW’s mission and the team’s potential: “goGLOW represents exactly the kind of brand I love working with—one that creates meaningful experiences beyond the transactional. I thrive in environments where talented, ambitious people come together to build something extraordinary, and this team has that energy in spades. With my background in skincare, consumer products, and retail M&A, I see immense opportunities to accelerate goGLOW’s expansion and position it for long-term success in collaboration with Melanie Richards’ visionary leadership. Together, we have a playbook to scale the business rapidly and strategically while ensuring we navigate challenges with confidence.”

With Ross’s deep expertise in consumer products, retail strategy, and brand monetization, goGLOW is positioned to continue capitalizing on key growth opportunities while enhancing its overall market impact. His involvement will be instrumental in shaping goGLOW’s strategic roadmap and executing initiatives that drive sustained success across franchise and retail expansion.

About goGLOW
At goGLOW, our mission is to empower individuals to radiate confidence, inside and out. We’re transforming how people achieve a sunless glow with innovative, patented, state-of-the-art air filtration sunless tanning equipment and a line of vegan, plant-based skincare products that deliver confidence and measurable results. By prioritizing strong relationships, education and purposeful franchise expansion, we’re building a trusted brand making a lasting impact and providing opportunities across communities in the US.

Meet the goGLOW Brand
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5 12, 2024

goGLOW Unveils Industry-First Patented Air-Filtration Technology, Redefining Standards in Sunless Tanning

2024-12-05T04:25:34-05:00December 5th, 2024|Tags: , , |

MINNEAPOLIS — goGLOW, a leader in sunless tanning, has raised the bar in the industry with the introduction of its exclusive air-filtration system, developed from goGLOW Founder Melanie Richards’ patented technology. Designed to prioritize client safety and air quality, this innovation sets goGLOW apart by introducing an unprecedented level of cleanliness and comfort in sunless tanning.

The system features a walk-in booth with a curved wall that expertly controls airflow to enhance comfort, efficiency, and precision. Strategically placed fans direct airflow to minimize airborne tanning solution particles, ensuring an even, flawless tan. Advanced filters capture any remaining residue, circulating only clean, fresh air throughout each session.

This launch comes at a pivotal moment, as consumers increasingly seek transparency about the environments they engage with, driving demand for wellness-centered beauty experiences. goGLOW’s cutting-edge technology positions it as a leader in this clean beauty movement, bringing a wellness-first approach that distinguishes it from traditional spray tanning methods.

“We’re not just launching new technology—we’re addressing the number one concern in spray tanning,” said Melanie Richards, CEO of goGLOW. “Our clients’ health is our top priority, which is why I invested seven years and significant resources to develop this air-filtration system. When you step into a goGLOW booth, you’re experiencing the future of tanning, backed by patented technology that places goGLOW at the forefront of the sunless tanning revolution.”

As goGLOW expands its franchise network, this patented system will serve as the cornerstone of each location, ensuring a premium, safe, and spotless tanning experience. This breakthrough reinforces goGLOW’s role as a market leader, setting a gold standard for safety and quality in the sunless tanning industry.

About goGLOW
goGLOW is a premier sunless tanning and skincare franchise dedicated to empowering confidence and beauty from within. With proprietary formulations, patented air-filtration equipment, and an eco-friendly approach, goGLOW is a disruptor in the sunless tanning industry. Its products are eco-certified DHA, vegan, paraben-free, sulfate-free, and cruelty-free, offering a rejuvenating and health-conscious experience. With 66 franchise units in development and 10 locations currently open, goGLOW continues to grow, providing unparalleled experiences nationwide.

14 11, 2024

goGLOW Appoints Health and Wellness Industry Veteran Tori Johnston as Brand President

2024-11-14T23:10:05-05:00November 14th, 2024|Tags: , , |

Former CMO Set to Lead Nationwide Expansion of Premier Spray Tanning Franchise

MINNEAPOLIS — goGLOW, renowned for its elevated spray tanning experience, has appointed health and wellness industry veteran Tori Johnston as Brand President. With a strong track record in scaling wellness brands, Johnston will oversee goGLOW’s strategic initiatives, brand strategy, franchise operations, and nationwide growth. Her appointment marks a key moment in goGLOW’s efforts to accelerate expansion and solidify its leadership in the $11 billion sunless tanning and skincare industry.

Johnston’s experience includes roles as Chief Marketing Officer at Myodetox, where she led rapid expansion in the U.S. and Canada, and at Xponential Fitness (AKT), where she developed go-to-market strategies for 35 franchise locations. At SoulCycle, she built national brand partnerships and managed the opening of multiple studios across North America.

“Tori’s strategic vision and experience in scaling brands make her the ideal leader to take goGLOW into its next phase of growth,” said Melanie Richards, CEO and Founder of goGLOW. “Her expertise aligns with our mission to expand the goGLOW experience to entrepreneurs and clients nationwide.”

Johnston expressed enthusiasm for her new role: “goGLOW’s commitment to delivering premium services through a proven franchise model aligns perfectly with my background. I’m excited to help expand the brand’s presence and continue delivering exceptional, health-conscious experiences.”

In her role, Johnston will drive franchise growth, improve support and training programs, innovate in spray tanning technology, and develop new product lines to diversify revenue, with 66 franchise units sold and 3 open franchise locations.

About goGLOW
goGLOW is a premier sunless tanning and skin care franchise dedicated to empowering confidence and beauty from within. With proprietary formulations, patented air filtration equipment, and a holistic approach to skincare, goGLOW sets industry standards for safety and quality. Its solutions are eco-certified DHA, vegan, paraben-free, sulfate-free, and cruelty-free, offering a rejuvenating and health-conscious experience.

For more information on goGLOW and franchise opportunities, visit www.goglow.co/franchising.

Follow goGLOW on social media for updates: @_goglow