Sunless Tanning

MINNEAPOLIS — goGLOW, the preferred brand in sunless tanning experience, is thrilled to welcome Adam Ross, a renowned entrepreneur, founder and former CEO of Heyday Skincare, as a Strategic Advisor.

With a dynamic background in mergers and acquisitions, business strategy, and scaling consumer brands, Ross brings invaluable expertise to help propel goGLOW‘s growth and strategic vision. With over two decades of experience spanning high-stakes mergers, acquisitions, and entrepreneurial leadership, Ross has been at the forefront of building, advising, and investing in transformative businesses.

Having worked with Fortune 500 companies, private equity firms, and high-growth startups, he understands what it takes to elevate a brand and maximize enterprise value. His track record includes founding, leading, and advising numerous companies, always with a focus on growth, leadership, and building exceptional customer experiences.

Melanie Richards, Founder and CEO of goGLOW, shares Ross’ focus on creating an exceptional customer experience, making this a partnership to watch. “Having Adam Ross on our advisory board is a game-changer for goGLOW. His track record of building and scaling brands is unparalleled, and his ability to see the bigger picture while executing with precision is exactly what we need at this stage of our growth. I couldn’t be more thrilled to have him as part of our journey,” said Richards.

Ross also expressed his enthusiasm about joining the advisory board, emphasizing his alignment with goGLOW’s mission and the team’s potential: “goGLOW represents exactly the kind of brand I love working with—one that creates meaningful experiences beyond the transactional. I thrive in environments where talented, ambitious people come together to build something extraordinary, and this team has that energy in spades. With my background in skincare, consumer products, and retail M&A, I see immense opportunities to accelerate goGLOW’s expansion and position it for long-term success in collaboration with Melanie Richards’ visionary leadership. Together, we have a playbook to scale the business rapidly and strategically while ensuring we navigate challenges with confidence.”

With Ross’s deep expertise in consumer products, retail strategy, and brand monetization, goGLOW is positioned to continue capitalizing on key growth opportunities while enhancing its overall market impact. His involvement will be instrumental in shaping goGLOW’s strategic roadmap and executing initiatives that drive sustained success across franchise and retail expansion.

MINNEAPOLIS — goGLOW, a leader in sunless tanning, has raised the bar in the industry with the introduction of its exclusive air-filtration system, developed from goGLOW Founder Melanie Richards’ patented technology. Designed to prioritize client safety and air quality, this innovation sets goGLOW apart by introducing an unprecedented level of cleanliness and comfort in sunless tanning.

The system features a walk-in booth with a curved wall that expertly controls airflow to enhance comfort, efficiency, and precision. Strategically placed fans direct airflow to minimize airborne tanning solution particles, ensuring an even, flawless tan. Advanced filters capture any remaining residue, circulating only clean, fresh air throughout each session.

This launch comes at a pivotal moment, as consumers increasingly seek transparency about the environments they engage with, driving demand for wellness-centered beauty experiences. goGLOW’s cutting-edge technology positions it as a leader in this clean beauty movement, bringing a wellness-first approach that distinguishes it from traditional spray tanning methods.

“We’re not just launching new technology—we’re addressing the number one concern in spray tanning,” said Melanie Richards, CEO of goGLOW. “Our clients’ health is our top priority, which is why I invested seven years and significant resources to develop this air-filtration system. When you step into a goGLOW booth, you’re experiencing the future of tanning, backed by patented technology that places goGLOW at the forefront of the sunless tanning revolution.”

As goGLOW expands its franchise network, this patented system will serve as the cornerstone of each location, ensuring a premium, safe, and spotless tanning experience. This breakthrough reinforces goGLOW’s role as a market leader, setting a gold standard for safety and quality in the sunless tanning industry.

Former CMO Set to Lead Nationwide Expansion of Premier Spray Tanning Franchise

MINNEAPOLIS — goGLOW, renowned for its elevated spray tanning experience, has appointed health and wellness industry veteran Tori Johnston as Brand President. With a strong track record in scaling wellness brands, Johnston will oversee goGLOW’s strategic initiatives, brand strategy, franchise operations, and nationwide growth. Her appointment marks a key moment in goGLOW’s efforts to accelerate expansion and solidify its leadership in the $11 billion sunless tanning and skincare industry.

Johnston’s experience includes roles as Chief Marketing Officer at Myodetox, where she led rapid expansion in the U.S. and Canada, and at Xponential Fitness (AKT), where she developed go-to-market strategies for 35 franchise locations. At SoulCycle, she built national brand partnerships and managed the opening of multiple studios across North America.

“Tori’s strategic vision and experience in scaling brands make her the ideal leader to take goGLOW into its next phase of growth,” said Melanie Richards, CEO and Founder of goGLOW. “Her expertise aligns with our mission to expand the goGLOW experience to entrepreneurs and clients nationwide.”

Johnston expressed enthusiasm for her new role: “goGLOW’s commitment to delivering premium services through a proven franchise model aligns perfectly with my background. I’m excited to help expand the brand’s presence and continue delivering exceptional, health-conscious experiences.”

In her role, Johnston will drive franchise growth, improve support and training programs, innovate in spray tanning technology, and develop new product lines to diversify revenue, with 66 franchise units sold and 3 open franchise locations.