spa concept

27 01, 2022

Hand & Stone Doubles Year-Over-Year Franchise Deals With 59 Development Agreements Signed In 2021

2022-01-27T14:21:54-05:00January 27th, 2022|Tags: , , , , |

Leading Massage and Facial Spa Franchise Achieves Record-Breaking Year and Accelerates Expansion in the U.S. and Canada.

PHILADELPHIAHand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today that 2021 marked one of the most successful years in its 18-year history, signing 59 new franchise agreements as well as significantly expanding its footprint with 24 new spas. This surge in development doubles the thriving spa concept’s year-over-year signings from 2020 and is fueled by the growth and support of existing franchisees, with more than half of the new agreements in 2021 coming from within the brand’s system. Hand & Stone’s commitment to innovation is a driving force behind its ongoing success. Hand & Stone’s advanced and proprietary massage and facial services are at the forefront of the market and have positioned the brand as the authority on skincare and wellness within the personal services segment.

“2021 was a successful year of franchise development for Hand & Stone. We welcomed several new franchise partners to the system, including established operators with experience in multiple brands. In addition, we saw significant growth from our existing Hand & Stone franchise owners, who accounted for better than 50% of new territory commitments for the year. Our franchise owner’s commitment to the brand and proven success demonstrates the strength of the Hand & Stone model. It is clear that Hand & Stone’s industry-leading innovation and unparalleled service offerings translate to thriving businesses for our franchisees,” said John Teza, CEO of Hand & Stone.

Hand & Stone experienced significant unit growth nationwide throughout 2021, bringing 24 new spas to key markets throughout North America. Hand & Stone expanded the number of markets under development in 2021, adding cities such as El Paso, TX; Mobile, AL; Knoxville, TN; Savannah, GA; Birmingham, AL; and Edmonton, ON to the list of major metros in the brand’s growth pipeline. In May of 2021, Hand & Stone acquired the 23-unit Massage Experts brand, providing the company a footprint in Eastern and Western Canada. There are Hand & Stone spas and Massage Expert clinics in thirty-four states and seven provinces in Canada.

“We closed out 2021 with tremendous momentum and have no doubt that the best is yet to come. We will continue to build upon the strong foundation of the brand. We will continue to engage new and experienced operators from outside the system and know that existing franchise owner development is key to our brand’s overall success. We expect 2022 to be a year of significant growth for Hand & Stone, as we launch Cryoskin body contouring and continue to innovate in both skincare and massage services. We’re focused on attracting the most talented operators across the entire enterprise,” added Teza.

In 2022, Hand & Stone aims to more than double its new spa openings across North America, with the goal of opening 50 locations throughout the U.S. and five in Canada. Additionally, Hand & Stone has aggressive nationwide expansion plans for the year, targeting growth in states like Florida, Texas, Arizona, Ohio and Tennessee.

Throughout 2021, Hand & Stone continued to be recognized as a leading massage and facial services concept and outstanding franchise system. The brand received the Zor Award in the beauty and wellness category by Franchise Times as one of the 10 best franchises to buy in 2021. Hand & Stone also ranked #154 on the publication’s annual Top 400 list (formerly Top 200+), moving up six spots from the 2020 ranking. Most recently, Hand & Stone ranked #296 on Entrepreneur magazine’s highly competitive Franchise 500 ranking of the top franchise brands where it remains one of the leading massage and spa services franchises.

With more than 500 spas across 31 states and Canada, Hand & Stone is the massage and facial industry leader and fastest growing spa franchise concept. For more information about franchise opportunities, visit


Hand & Stone is a 500-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses. Launched in 2004, Hand & Stone now has locations in 31 states and Canada. Over the past several years, the brand has garnered noteworthy industry recognition including being named No. 1 in the spa category by Entrepreneur Magazine, ranked No. 8 on Forbes’ Best Franchises to Buy list in the high investment category and is the fastest-growing spa concept in the country. For more information on Hand & Stone, visit

22 08, 2019

Hand and Stone Upgrades to Zenoti Software to Leverage the Cloud

2019-08-22T12:29:21-04:00August 22nd, 2019|Tags: , , , , |

Hand and Stone will use Zenoti to Deliver a Personal and Modern Spa Experience to over 400 locations

BELLEVUE, Wash. — Zenoti Software, the leading cloud-based platform for the spa, salon and med spa industry, today announced it has been selected by Hand & Stone Massage and Facial Spas as their new technology partner for POS, digital marketing and analytics.  Hand & Stone is growing rapidly, and sought a solutions provider to support its changing needs – and those of its customers. The company was recently named to the top 10 of Forbes’ 2019 “Best Franchises to Buy,” and announced plans to add more than 60 locations and over 1800 jobs in the year ahead. Zenoti will provide Hand and Stone the competitive tools they need to meet the changing landscape of customer expectations.

“We’re excited to partner with Zenoti to offer a highly personalized and modern spa experience for our guests and members,” said Joe Brauer, Chief Technology Officer at Hand and Stone. “We started our evaluation of software providers knowing we needed a proven cloud-based system that could reliably support our network of spa locations.  Zenoti stood out as the most robust platform, and as a partner that will lead with innovation for years to come. Their solution provides a one-stop business management tool capable of supporting our business’s custom workflows, for the individually tailored spa experience that our guests have come to expect.”

Zenoti provides businesses with a robust, cloud-based platform focused on increasing revenue and enhancing the guest experience. The system offers powerful guest engagement and modern, mobile check-in and check-out experiences through its Zenoti GO application by streamlining the process for both guests and staff; a robust, all-in-one system with an intuitive user interface that allows franchise owners to fully leverage technology across their business; and equips franchise owners with fully integrated marketing, loyalty management, inventory management, and more solutions.

“We are thrilled to welcome Hand and Stone to the Zenoti community,” said Sudheer Koneru, CEO at Zenoti.  “As guest expectations evolve, spa operators will need to make pivotal changes in their guest engagement strategies.  With Hand and Stone, we’ve found a partner that is able to fully leverage our solution in order to meet the changing demands of customers.  We will remain focused on solving the needs of the largest businesses in the industry as the industry goes through a transformation.”


Zenoti provides an all-in-one, cloud-based software solution for the spa, salon and med spa industry. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas and salons in more than 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.

To learn more about Zenoti, visit


Hand & Stone is a 400-plus unit massage and facial spa franchise with a mission to bring massage and facial services to the masses. Launched in 2004, Hand & Stone now has locations in 33 states and Canada. The brand has been named No.1 in the spa category by Entrepreneur Magazine for 2019 and is the fastest growing spa concept in the country.

For more information on Hand & Stone, visit