spa concept

Industry Leading Spa Franchise Adds Two Dozen Spas Across Eight States. 

TREVOSE, Pa. — Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today that 23 Massage Green franchise locations have converted to the Hand & Stone Massage and Facial franchise brand. The spas are located in California, Colorado, Connecticut, Florida, Michigan, Ohio, Utah and Virginia. These conversions allow Hand & Stone to optimize markets where the brand already operates and to establish a presence in new, priority markets. Select converting franchise owners also plan to open two additional Hand & Stone locations in California and Michigan as part of this transaction.

“The conversions of Massage Green spas into our system are the latest example of our steady and sustainable domestic expansion strategy,” said John Teza, President and Chief Executive Officer at Hand & Stone Massage and Facial Spa. “Through this transition, we will be introducing our premium massage and skincare services to a wider audience and attracting additional potential franchise investors in our target markets. The Hand & Stone franchise community now includes nearly 600 Hand & Stone locations across the U.S. and Canada. We’re incredibly excited to welcome the Massage Green franchise owners and their team members to the Hand & Stone community.”

Ahead of the conversions, Hand & Stone hosted the new franchisees for training at the brand’s corporate headquarters in Pennsylvania. This time together served as a week of education for the latest additions to the Hand & Stone family, where they were fully immersed in the rich history and ongoing legacy of the brand. Hand & Stone’s corporate team members further demonstrated how deeply the franchisees in their system are supported across all facets of the business, generating even more excitement from the new spa owners as they embark on this journey with the brand.

“The energy in the room was palpable. Over five days, we covered operational support, our in-house marketing agency and everything in between,” said Jennifer Durham, Chief Development Officer at Hand & Stone. “It was so valuable to spend time with our 15 new franchise owners and they left feeling even more enthusiastic about the brand they are joining. With two additional Hand & Stone locations in the pipeline, we anticipate more growth from these franchisees in the future.”

The converted locations will offer their clients the Hand & Stone lifestyle membership, including access to service offerings like advanced skincare and spa services, including CryoSkin treatments, Decompression Therapy massage, Diamond Glow facial, NuFACE microcurrent facial, Percussive Therapy massage and LED Phototherapy facial. The locations will also offer CBD oil enhancements and partnerships with award-winning skincare lines, Dermalogica® (including their first ever professional device, Pro Pen), ClarityRX (CBD offerings vary by market), and the brand’s newest skincare partner, IMAGE Skincare.

The rebranding of the converted Massage Green spas has begun and all 23 converting locations will be fully rebranded as Hand & Stone Massage and Facial Spas by fourth quarter 2023.

Get Ready to Enter your Glow Era with their new Prevent & Glow Treatment and Clear Start Body Treatment. 

TREVOSE, Pa. — Hand & Stone Massage and Facial Spa, a leader in the wellness and spa industry, is thrilled to announce an exciting new partnership with Clear Start by Dermalogica, a brand created by the professional experts at Dermalogica to specifically address the needs of younger, breakout-prone skin. This dynamic collaboration is all about bringing a fresh and exciting take on service treatments, designed to help those who struggle with breakouts to achieve their healthiest, glowiest skin yet.

“We’re delighted to join forces with Dermalogica to introduce their Clear Start by Dermalogica collection at Hand & Stone. Over the last 24 months, we’ve seen a meaningful percentage of the growing base of skin-centric consumers skewing younger, and this demo is incredibly knowledgeable about available skin treatments thanks to TikTok, Instagram, and Youtube,” said Lisa Rossmann, SVP of Service and Product at Hand & Stone. “Last year, Hand & Stone added several budget-friendly facial tool enhancements to the menu to appeal to these consumers, such as Ice Globe and Gua Stone massage, along with ultrasonic technology. The Clear Start treatment makes perfect sense to appeal to the skin savvy Gen Z consumer, and we are thrilled to be the exclusive provider in North America.”

Clear Start by Dermalogica is known for its clinically proven, technology-driven skincare. Catering specifically to those who struggle with breakouts, blackheads, and a little extra shine, it has a range of products designed to treat, repair, and even prevent future breakouts. They’ve garnered a dedicated following among Gen Z consumers that are seeking products that deliver real results, without compromising their skin barrier, with a number of the products going viral on TikTok.

“We’re on a mission to make acne skincare fun, but without compromising on results, or your skin barrier. Our products really deliver, and to bring them into a new exclusive treatment with Hand & Stone really takes our offering to the next level,” said Hannah Amor, Business Leader for Clear Start. We know our Gen Z consumer is looking for new ways to get clearer, healthier skin, but in an increasingly shorter timeframe. The new treatment with Hand & Stone allows them to see results fast, helping to clear, fade and even prevent future breakouts. Hand & Stone is the perfect partner for us, bringing their expertise of the newest treatment trends and pairing that with Clear Start and Dermalogica’s professional-grade range of products.”

The Prevent & Glow treatment and Clear Start Body Treatment will each be offered as both 30-minute or 50-minute treatments and will leverage human touch paired with technology. Each treatment has a range of customizable options including Dermalogica’s Pro Pen NanoInfusion, LED light therapy, Gua Sha and more. Treatments can be booked as one-offs or as part of a longer, clear skin maintenance series.

ABOUT DERMALOGICA:

Dermalogica is a clinical skin care brand used by skin care professionals around the world. In 1983, founder Jane Wurwand identified a gap in professional skin care training and created the International Dermal Institute to set skin therapists up for success. Wurwand launched Dermalogica in 1986, bucking industry trends in favor of clean formulas, a minimalist look, and commitment to skin health, not beauty.

Dermalogica today trains 100,000 skin therapists per year in advanced technologies and services. Products are formulated for the treatment room, used daily in the hands of licensed skin therapists and by 20 million people for professional results at home. With its global headquarters in Los Angeles, CA, Dermalogica is made in the USA with products sold in more than 100 countries worldwide. For more information, visit www.dermalogica.com.

Leading spa franchise expands services to provide customers with smooth and luminous skin. 

PHILADELPHIA — Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, has announced the expansion of its menu with the launch of Dermalogica’s first ever professional device, the Pro Pen. The Pro Pen takes center stage in two all new Dermalogica branded services, LuminFusion and NanoInfusion, and allows Hand & Stone to continue providing skin-engaged consumers with cutting-edge luxury treatments, while solidifying its position as a leader in the competitive spa and wellness industry.

“We are thrilled to introduce Dermalogica’s Pro Pen and our exclusive LuminFusion and NanoInfusion treatments at Hand & Stone Massage and Facial Spa,” said Lisa Rossmann, Senior Vice President of Service and Product at Hand & Stone. “These amplified skincare services deliver advanced results, visibly luminous skin, and a more youthful complexion, all with little to no down time, which meets the rising consumer demand for non-invasive treatments.”

Nanoinfusion is a non-invasive procedure which incorporates the use of a pen-style modality and nano-tips in lieu of needles. The Pro Pen uses tiny cones formed of either stainless steel or silicone which do not perforate the skin, but do help with resurfacing and product infusion. Nanoinfusion  is an appealing alternative treatment for clients who want results with no downtime, or those who may be contraindicated to microneedling. It can also improve skin texture andboost hydration, as well as address signs of premature skin aging. The most immediate, visible change in the skin is a hydrated glow.

LuminFusion utilizes the Pro Pen technology to deeply infuse active ingredients, and takes the experience a step further by combining it with a targeted retinol peel to resurface and renew, along with LED red light therapy to visibly restore skin luminosity – again, all with no down time.

Hand & Stone’s mission to provide guests with innovative, unparalleled products and services remains a pillar of the brand’s evolution and success. The introduction of the Pro Pen and the resulting treatment offerings, LuminFusion and NanoInfusion, exemplify Hand & Stone’s dedication to staying at the forefront of the industry. All skin therapists who perform these services are Dermalogica-trained  and are licensed in accordance with state regulations, ensuring the highest level of professionalism and expertise.

For more information about the Pro Pen at Hand & Stone Massage and Facial Spa and how to book an appointment, please visit handandstone.com.

Leading spa franchise expands service to help customers achieve remarkable body and skin transformation.

PHILADELPHIA — Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, has announced the expansion of its menu with the launch of Cryoskin, a non-invasive facial and body contouring treatment. This is the latest addition to the expanding list of innovative wellness services at Hand & Stone, now available at nearly 300 spas nationwide, following a successful pilot program in nearly 40 locations. Services include CryoSlimming, which helps encourage the reduction of inches, CryoToning, a skin tightening and toning treatment, and the CryoFacial, which delivers a firm and glassy finish to the skin. Hand & Stone is now piloting another modality, CryoSoothe, which delivers relief to acute or chronic areas of pain and soothes arthritic flare-ups.

“We were thrilled to introduce Cryoskin as a transformative addition to our spa services, and even more pleased when the guest response to the technology was so positive,” said John Teza, CEO of Hand & Stone Massage and Facial Spa. “Cryoskin’s revolutionary technology aligns perfectly with our commitment to providing our guests with the latest advancements in body and facial treatments, and we look forward to offering more options for them to choose from.”

Cryoskin utilizes cutting-edge technology that harnesses the power of alternating hot and cold temperatures to reduce inches, tone and tighten the skin, and enhance overall body and facial aesthetics. This treatment has revolutionized the way guests achieve their desired body and facial improvements. Cryoskin offers a comfortable and painless treatment that does not utilize aggressive techniques employed by other body toning treatments such as suction or paddling of the skin.

Based on guest feedback, Cryoskin quickly became a sought-after tool in Hand & Stone spas nationwide. In fact, nearly 60% of customers who have tried a Cryoskin service have gone on to purchase a series of five sessions to continue enhancing results. Hand & Stone is delighted to continue growing its partnership with Artemis, the exclusive distributor of Cryoskin devices in the U.S., to deliver unparalleled results and experiences to its clients. This includes the launch of a new CryoFacial device this summer, Neveskin FACE. The technology features six additional targeted CryoFacial services, including a Calming CryoFacial to reduce inflammation and reduce breakouts, and a Collagen CryoFacial, to promote collagen and elastin regeneration.

“In recent years we have witnessed a surge in consumer interest for Cryoskin services,” said Lisa Rossmann, Senior Vice President of Service and Product at Hand & Stone. “We are thrilled to not only increase the accessibility of these beneficial services to our guests, but also provide the highly coveted slimming effect that individuals often spend a fortune to achieve. Our partnership with Artemis has instilled us with utmost confidence, and we take pride in introducing the exceptional products they distribute to our franchised locations, therapists, and customers nationwide. Artemis offers a full suite of non-invasive device technologies which complement one another well and provide ways for consumers to elevate results. As we look ahead, we see tremendous opportunity to introduce additional modalities which align with our focus on results-driven skin treatments.”

Hand & Stone Massage and Facial Spa is proud to be at the forefront of offering this groundbreaking treatment to their valued customers. As a leader in the wellness industry, Hand & Stone is committed to continually expanding its service offerings. With its Cryoskin treatments, they aim to empower individuals on their journey towards improved self-confidence and well-being.

For more information about Cryoskin at Hand & Stone Massage and Facial Spa and how to book an appointment, please visit https://handandstone.com/cryoskin

Leading Massage and Facial Spa Franchise Invests Further in Skincare Innovations Based on Growing Market and Customer Demand.

PHILADELPHIA — Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today it’s betting big on facial and skincare innovations to grow the brand and its range of services. Nearly 40% of services provided at the spa’s more than 550 locations nationwide are facial treatments, and there’s no sign of slowing down. In 2022, Hand & Stone performed more than 1.6 million facials, generating $211 million for the brand – 30% increase year-over-year.

As the demand for Hand & Stone facials grow, the brand has continued to invest in an already successful sector of their business. Contributing to their astounding skincare revenue, Hand & Stone implemented an aggressive growth strategy that set them apart from other spas, which included:

• Establishing long-term partnerships with leading skincare brands including Dermalogica and ClarityRX.
• Introducing innovative skincare technology options for facials like Dermalogica’s ProPen services (Luminfusion and Nanoinfusion), LED Light Therapy, NuFACE, DiamondGlow, and Cryoskin.
• Rebranding its facial service menu to align with Dermalogica’s pro treatment menu, a change that replaced previous legacy service names such as the Brightening, Detox, and Rejuvenating Facials. The rebranding aims to attract Dermalogica ‘skinthusiasts’ to Hand & Stone.

“We’re no strangers to skincare here at Hand & Stone, and we’re thrilled that our aggressive approach to offering innovative skin treatments to our customers is working,” said Lisa Rossmann, Senior Vice President, Service & Product. “Not only are we attracting more and more facial only customers, but the majority are also excited to elevate their treatment with targeted enhancements with device technology, such as a DiamondGlow or LED light therapy enhancement, which each accounted for 17% of all facial services last year.  We’ve had great success over the years convincing our base of massage consumers to try and fall in love with a facial, and now nearly half of our member base is using their monthly service for both massage and facial services. We’re excited to continue evolving our offerings to attract more skincare-centric consumers and meet a higher demand.”

As Hand & Stone looks ahead, the brand is setting its sights high and has plans to introduce new brands and technologies to appeal to a wider audience. Through the rest of 2023, the brand will:

• Launch a collection of IMAGE Skincare products and services, both in the organic and medical grade segments for those looking for more natural or doctor-developed options.
• Target a younger audience by offering budget-friendly facial enhancements by adding ultrasonic, gua sha stone and ice globe tools to the menu.
• Re-introduce a customer-favorite collection with a whole new look, adding to its repertoire of existing collections for customers of all ages.

For more information on Hand & Stone’s facial services, visit www.handandstonefranchise.com.

The nation’s leading spa recently hired a new Chief Development Officer, new General Counsel and promoted two veteran C-suite team members.

PHILADELPHIA — Hand & Stone Massage and Facial Spa, North America’s leading luxury massage and facial spa franchise has announced new additions to their executive leadership team which includes two new hires and two notable promotions. The brand has named Jennifer Durham as Chief Development Officer and Jeanine Linehan as General Counsel, in addition to advancing Lisa Rossman to Senior Vice President of Service and Product and Meghan Lally as Senior Vice President of Franchise Operations. As these seasoned women step into their new roles, they will be responsible for leading effective cross-functional teams that align with Hand & Stone’s strategic business goals, future franchise expansion, as well as brand growth.

“Building off of the tremendous momentum we have achieved in 2022, we are excited to grow our executive leadership team,” said John Teza, President & CEO of Hand & Stone. “Jennifer and Jeanine are welcomed additions to our team. Their career expertise will certainly be valuable as we look to our next phase of growth and success in the coming years. We are also thrilled to promote both Lisa and Meghan from within, as they know our brand and share a passion for Hand & Stone that is essential for our success.”

Additional details on Hand & Stone’s new team additions and promotions below:

• Jennifer Durham, Chief Development Officer: Jennifer is a seasoned franchise and retail executive, previously serving as the Chief Development Officer for well-known brands including Cooper’s Hawk Winery & Restaurants and Checker’s and Rally’s Restaurants. In her new role, Jennifer will be working closely with Hand & Stone’s franchise development team to support the full system, collaborating with the brand’s real estate and construction teams to optimize Hand & Stone’s rapid growth in new and existing markets.
• Jeanine Linehan, General Counsel: Jeanine previously served as the Chief of Violent Crime at the United States Attorney’s office in the Eastern District of Pennsylvania, where she led a 21-person team and managed a docket of over 300 cases. Throughout her prior legal experiences, Jeanine collaborated both nationally and internationally with local, state, and federal investigative organizations. In her new role, Jeanine will advise on all legal initiatives, including corporate governance, franchise development and administration, compliance risk management and litigation.
• Lisa Rossmann, Senior Vice President of Service and Product: Lisa joined the Hand & Stone team in 2012, working in general spa operations support when the brand had approximately 60 units opened. Since then, both Lisa and the brand have grown immensely, with over 500 locations now under her purview. In her new role, Lisa will oversee the Student Massage Program, along with managing the innovation pipeline.
• Meghan Lally, Senior Vice President of Franchise Operations: Bringing an undeniable energy and passion to the brand since beginning as a Spa Associate in Toms River New Jersey, Meghan has a passion for leadership and franchise operations support. Over the last 15 years, Meghan has grown her role and now in her new position she will lead a team of 22 Directors and Operations Consultants to support franchisees.

The new additions to the Hand & Stone executive team follows a year of growth which includes the opening of 40 Hand & Stone locations. In 2023 the brand will focus on development in California, New England, the Mid-West, and the Mid-South. With more than 500 spas across 35 states and Canada, Hand & Stone is the massage and facial industry leader and fastest growing spa franchise concept. The growth of the brand’s executive leadership team will surely support its expansion into not new markets and new specialty offerings over the next year. For more information about franchise opportunities, visit www.handandstonefranchise.com.

Leading Massage and Facial Spa Franchise Achieves Record-Breaking Year and Accelerates Expansion in the U.S. and Canada.

PHILADELPHIA — Hand & Stone Massage and Facial Spa, the nation’s leading luxury massage and facial spa franchise, announced today that 2021 marked one of the most successful years in its 18-year history, signing 59 new franchise agreements as well as significantly expanding its footprint with 24 new spas. This surge in development doubles the thriving spa concept’s year-over-year signings from 2020 and is fueled by the growth and support of existing franchisees, with more than half of the new agreements in 2021 coming from within the brand’s system. Hand & Stone’s commitment to innovation is a driving force behind its ongoing success. Hand & Stone’s advanced and proprietary massage and facial services are at the forefront of the market and have positioned the brand as the authority on skincare and wellness within the personal services segment.

“2021 was a successful year of franchise development for Hand & Stone. We welcomed several new franchise partners to the system, including established operators with experience in multiple brands. In addition, we saw significant growth from our existing Hand & Stone franchise owners, who accounted for better than 50% of new territory commitments for the year. Our franchise owner’s commitment to the brand and proven success demonstrates the strength of the Hand & Stone model. It is clear that Hand & Stone’s industry-leading innovation and unparalleled service offerings translate to thriving businesses for our franchisees,” said John Teza, CEO of Hand & Stone.

Hand & Stone experienced significant unit growth nationwide throughout 2021, bringing 24 new spas to key markets throughout North America. Hand & Stone expanded the number of markets under development in 2021, adding cities such as El Paso, TX; Mobile, AL; Knoxville, TN; Savannah, GA; Birmingham, AL; and Edmonton, ON to the list of major metros in the brand’s growth pipeline. In May of 2021, Hand & Stone acquired the 23-unit Massage Experts brand, providing the company a footprint in Eastern and Western Canada. There are Hand & Stone spas and Massage Expert clinics in thirty-four states and seven provinces in Canada.

“We closed out 2021 with tremendous momentum and have no doubt that the best is yet to come. We will continue to build upon the strong foundation of the brand. We will continue to engage new and experienced operators from outside the system and know that existing franchise owner development is key to our brand’s overall success. We expect 2022 to be a year of significant growth for Hand & Stone, as we launch Cryoskin body contouring and continue to innovate in both skincare and massage services. We’re focused on attracting the most talented operators across the entire enterprise,” added Teza.

In 2022, Hand & Stone aims to more than double its new spa openings across North America, with the goal of opening 50 locations throughout the U.S. and five in Canada. Additionally, Hand & Stone has aggressive nationwide expansion plans for the year, targeting growth in states like Florida, Texas, Arizona, Ohio and Tennessee.

Throughout 2021, Hand & Stone continued to be recognized as a leading massage and facial services concept and outstanding franchise system. The brand received the Zor Award in the beauty and wellness category by Franchise Times as one of the 10 best franchises to buy in 2021. Hand & Stone also ranked #154 on the publication’s annual Top 400 list (formerly Top 200+), moving up six spots from the 2020 ranking. Most recently, Hand & Stone ranked #296 on Entrepreneur magazine’s highly competitive Franchise 500 ranking of the top franchise brands where it remains one of the leading massage and spa services franchises.

With more than 500 spas across 31 states and Canada, Hand & Stone is the massage and facial industry leader and fastest growing spa franchise concept. For more information about franchise opportunities, visit www.handandstonefranchise.com.

Hand and Stone will use Zenoti to Deliver a Personal and Modern Spa Experience to over 400 locations

BELLEVUE, Wash. — Zenoti Software, the leading cloud-based platform for the spa, salon and med spa industry, today announced it has been selected by Hand & Stone Massage and Facial Spas as their new technology partner for POS, digital marketing and analytics.  Hand & Stone is growing rapidly, and sought a solutions provider to support its changing needs – and those of its customers. The company was recently named to the top 10 of Forbes’ 2019 “Best Franchises to Buy,” and announced plans to add more than 60 locations and over 1800 jobs in the year ahead. Zenoti will provide Hand and Stone the competitive tools they need to meet the changing landscape of customer expectations.

“We’re excited to partner with Zenoti to offer a highly personalized and modern spa experience for our guests and members,” said Joe Brauer, Chief Technology Officer at Hand and Stone. “We started our evaluation of software providers knowing we needed a proven cloud-based system that could reliably support our network of spa locations.  Zenoti stood out as the most robust platform, and as a partner that will lead with innovation for years to come. Their solution provides a one-stop business management tool capable of supporting our business’s custom workflows, for the individually tailored spa experience that our guests have come to expect.”

Zenoti provides businesses with a robust, cloud-based platform focused on increasing revenue and enhancing the guest experience. The system offers powerful guest engagement and modern, mobile check-in and check-out experiences through its Zenoti GO application by streamlining the process for both guests and staff; a robust, all-in-one system with an intuitive user interface that allows franchise owners to fully leverage technology across their business; and equips franchise owners with fully integrated marketing, loyalty management, inventory management, and more solutions.

“We are thrilled to welcome Hand and Stone to the Zenoti community,” said Sudheer Koneru, CEO at Zenoti.  “As guest expectations evolve, spa operators will need to make pivotal changes in their guest engagement strategies.  With Hand and Stone, we’ve found a partner that is able to fully leverage our solution in order to meet the changing demands of customers.  We will remain focused on solving the needs of the largest businesses in the industry as the industry goes through a transformation.”