Hofbräuhaus of America: Tapping Into a Lucrative Concept
September and October are officially Oktoberfest season, so there is no better time than now to embrace the Oktoberfest events and beer at a Hofbräuhaus of America franchise. Celina Rieger Horsley, marketing consultant for Hofbräuhaus of America, shared information about the brand’s renowned events, which are rooted in hundreds of years of history. By Cindy Charette