P.volve

Pvolve updates digital offering, releases new equipment bundles, and lowers monthly subscription price to invite more people to try the one-of-a-kind method.

NEW YORK — Pvolve, an omni-channel functional fitness company that pairs functional movement with resistance-based equipment to sculpt, strengthen and restore the body, today announces a full suite of new enhancements and updates that make it easier than ever to experience the results of the method.

New Equipment Bundles & Subscription Pricing

Curated by Pvolve trainers, and inspired by member feedback, the two new bundles are the optimal solution for members and include:

• New Signature Bundle ($199.99) features three unique pieces, including the P.ball, P.band and Precision Mat, for full-body results and an ideal introduction to the Pvolve Method. This new bundle includes one free month of membership.
• New Total Transformation Bundle ($599.99) is a 13-piece home-gym set that offers strength training and restorative equipment, and unlocks six months of free streaming, for the member who is ready to go all in.

Pvolve is also offering a new, lower subscription price of $14.99 per month (previously $19.99 per month) to invite more people to try Pvolve and experience the transformational results of functional fitness. Both bundles are offered with a 30 day home trial, which allows members to try the method and equipment for 30 days and return for a full refund, if unsatisfied, no questions asked.

“We want to make it as easy as possible for anyone to try the method and see the transformational results for themselves,” said Julie Cartwright, President. “The magic of Pvolve is the special combination of functional movement and our resistance based equipment and we’re confident the new bundles, which come with the home trial and a complimentary membership period, will excite consumers to dive in.”

Brand ID and User Experience Enhancements

In addition to the membership price and bundle updates, Pvolve has also redesigned and relaunched its e-commerce website and aspects of the on-demand membership experience. The website overhaul introduces a new site map with new navigation, updated product photography, as well as improved cart and checkout flows, allowing members to easily explore and purchase equipment and seamlessly activate their streaming membership.

For existing and new members who are logged in, Pvolve has also made meaningful improvements to the MyPlan page, a personalized homepage which includes workout stats, recommendations and a spotlight on the latest classes.

“Our members are passionate and constantly sharing ideas about how to enhance the Pvolve experience,” said founder Rachel Katzman. “We heard directly from our community that they wanted a more dynamic member homepage, so that has been a big focus of this latest upgrade.”

Last but not least, Pvolve has accompanied its latest experience updates with a new logomark and color palette. The company’s updated logo features a bolder uppercase font that’s more evocative of the premium essence of the brand and the strong, sculpted aesthetic that its method delivers. The branding is further refined by a soft, natural color palette that pairs neutral tones with bold accents of orange and black. Finally, Pvolve has removed the period from its name, making it easier to find and spell.

Pvolve members have the benefit of convenience and flexibility when it comes to working out. The brand offers more than 1,000 on-demand workouts on its streaming platform, as well as two-way live virtual studio classes, and physical locations in New York City, Chicago, LA, San Diego, with more studio franchises rolling out this year.

Visit www.pvolve.com to become a member, purchase your equipment bundle, or to learn about franchise opportunities.

Karina Kogan appointed as strategic advisor, Antonietta Vicario promoted to chief training officer and Katie Rosholt hired as first senior vice president of marketing.

NEW YORK — P.volve, the omni-channel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment, is adding to its leadership team with two new hires and the promotion of its former vice president of talent and training. This leadership expansion comes on the heels of the brand’s Q4 2022 record holiday sales and recent opening of its first franchised studio as the company continues on its upward growth trajectory.

Karina Kogan, Strategic Advisor and Fractional Chief Marketing Officer
Kogan brings her extensive fitness category experience and a track record of accelerating brands to the P.volve team. As strategic advisor and fractional CMO, Kogan will lead brand strategy, go-to-market planning, growth, and will bring to life P.volve’s unique philosophy on how to intentionally move your body to promote strength, longevity, and wellness from the core.

With more than two decades of marketing and general management experience, Kogan most recently served as chief marketing officer at Oura, where she led the marketing organization through a period of tremendous growth including over 110% YoY sales lift. Prior to Oura, Kogan served as senior vice president and global head of product marketing for Peloton, overseeing go-to-market strategy and positioning for Peloton’s connected fitness and digital products, media buying and planning, lifecycle marketing, marketing analytics, among other functions.

Antonietta Vicario, Chief Training Officer (formerly VP of Talent and Training)
Vicario brings more than two decades of experience as a leader in the fitness space. In addition to being a sought-after trainer, Vicario’s areas of expertise include global team leadership, teacher training, content programming, kinesiology, and building learning and development systems for training at scale. Since joining P.volve in November 2019, she is ever evolving the P.volve Method, expanding class offerings and developing content alongside trainers and P.volve’s Clinical Advisory Board to meet the needs of women throughout their lives. She has also created a teacher training program to expand P.volve’s corporate, franchise and digital footprint, ensuring a standard of excellence among the growing trainer team across all business verticals.

Prior to joining P.volve, Vicario was the director of global training at Physique 57, where she developed a training program that enabled the company to open and maintain five studios throughout New York and expand into five different countries, educating a fleet of over 100 trainers world-wide. She is a certified Yoga, Pilates, and Barre instructor, studied at the Gray Institute, and is a Health and Hormone Coach through Institute for Integrative Nutrition.

Katie Rosholt, Senior Vice President, Marketing
Rosholt joins the team at a critical juncture in the P.volve evolution. She brings her years of savvy marketing experience to spearhead the brand’s marketing organization, prioritizing brand campaigns, influencer, and social media.

Rosholt joins P.volve from Vital Proteins where she most recently worked as the vice president of global marketing. In this role, she drove paid and organic media, integrated marketing, brand and product campaigns, in-house content, copywriting teams, and served as the liaison to international marketing teams across 20+ markets, along with global celebrity partnerships and agency relationships.

As a brand “built for women like us,” Karina Kogan, Antonietta Vicario and Katie Rosholt join the existing P.volve female leadership team, including Co-Founder Rachel Katzman and President Julie Cartwright.

“We are proud and fortunate to have these three trailblazers on board during this pivotal time in our company’s expansion,” said Julie Cartwright, president of P.volve. “Each of these women brings a critical lens and immeasurable talent to our team, and I’m confident they will support our ambitious growth trajectory over the coming years and beyond.”

The popular functional fitness brand is scaling its brick-and-mortar footprint with new franchise location signings, its first franchise studio opening in San Diego, and more doors opening later this year.

NEW YORK — P.volve, the omni-channel fitness company with an innovative, science-led method that pairs functional movement with proprietary equipment, is opening its first franchise studio this week in San Diego. The newly minted San Diego location builds on the company’s existing owned and operated brick-and-mortar locations in New York, Los Angeles and Chicago. The physical studios are just one more way to experience P.volve’s signature, low impact, resistance-based method which pushes you to break a sweat, but not your body.

P.volve’s programming is currently also accessible via a digital membership that offers unlimited access to stream the brand’s extensive live and on-demand library of classes, series and challenges via P.volve.com and a mobile app. Consumers who purchase an unlimited studio membership automatically get unlimited access to P.volve’s digital offering. Through its hybrid offerings, P.volve is designed to meet modern fitness consumers where they are and on their own terms.

“The franchise model allows us to bring P.volve’s unique method and patented equipment to more people, especially to those who crave live, in-person training,” said P.volve President Julie Cartwright. “We recognize that today’s consumer expects hybrid experiences across all aspects of their life, from work to shopping to fitness. Sometimes you just want to roll out of bed and get a killer workout at home, and other times you want to head to a class and train alongside others. P.volve can deliver on both.”

As the company fast-tracks toward its aggressive goal of opening more franchise studios this year, it’s also looking to new markets across the U.S., UK and Canada.

The San Diego Location

The first franchised studio, located within Westfield UTC (4575 La Jolla Village Dr #1172, San Diego) is situated in one of P.volve’s top 20 digital markets for virtual class registrations and is owned by Kirstin and John Keohane, who have signed on for three locations within the area. Kirstin Keohane has a lifelong love of fitness and sport, and at one time competed at the national level in ringette, a sport similar to hockey.

“P.volve is changing the conversation around holistic wellness. Our workouts fill a real need in fitness, marrying both intense toning with functional movements that help restore and support the body so you can feel incredible both inside and out,” said P.volve franchise owner Kirstin Keohane. “We’re proud to open P.volve’s first franchise studio and look forward to bringing this effective low-impact method that improves strength, stability, mobility and physique to greater San Diego.”

The momentum doesn’t stop at San Diego. P.volve has also awarded franchises for studios across the U.S., all set to open by Q4 2023. Confirmed areas include Northwest Suburbs, Ill.; Bergen County, N.J.; Carlsbad, Cali.; Fort Worth, Texas and Nashville, Tenn., as well as two locations in Canada, Calgary and Victoria, with several additional franchisees in the pipeline.

All franchised P.volve studio locations are strategically situated in areas of concentrated demand. P.volve works to equip partners with a toolkit for success, from providing valuable data, site scores and demographic reports, to access to an experienced real estate and general contracting team—all to ensure the process of opening a studio is seamless and efficient.

To learn more about owning a P.volve fitness studio, visit www.pvolvefranchise.com.