La Madeleine

Seasonal menu offers new summer salades, plus a limited-time Brioche BLT and special offer on debuting summer Refreshers

DALLAS — French-inspired bakery and café la Madeleine celebrates the “Summer of Salade Samplers,” with the launch of fresh, seasonal offerings that include three new salades for mixing and matching, plus four Refresher beverages and a delectable Brioche BLT, all perfect for warm-weather dining.

With the new summer lineup, la Madeleine’s famous Salade Sampler offers 560 ways to create a customized meal featuring a trio of its most popular menu items like tomato basil soupe or chicken Caesar salade, plus three new seasonal options:

• Summer Chicken Salade — tender, seasoned chicken tossed with grapes, celery and almonds in a tangy, creamy dressing
• Watermelon Cucumber Salade — watermelon, cucumber, feta and mint tossed in lime juice and olive oil
• Corn Salade — corn, cucumber, grape tomatoes and feta tossed with parsley and basil in French dressing

For a handheld option, guests can opt for the quintessential summer sandwich with a French twist — the Brioche BLT: thick-cut bacon, candied and peppered in-house, with fresh tomatoes, mixed greens and French aioli on toasted brioche bread.

Rounding out the summer menu and making their debut at la Madeleine are four cooling Refreshers, starting at $3.99 and available in 12-, 20- and 32-ounce sizes:

• Strawberry Hibiscus — a fusion of strawberry and hibiscus shaken with house-made lemonade and iced tea
• Mango Dragon Fruit — a fizzy, tropical beverage made with bold dragon fruit and mango combined with house-made lemonade
• Cucumber Melon — a cooling combination of melon and cucumber shaken with house-made lemonade and iced tea
• Pineapple Strawberry — a refreshingly bubbly beverage made with a blend of juicy strawberries and pineapple

In celebration of the first week of summer, from June 20-26, la Madeleine Bonjour Rewards members will receive a free Refresher flavor of their choice with any purchase. Guests can sign up for Bonjour Rewards for additional sweet surprises, exclusive deals and personalized perks at lamadeleine.com/bonjour-rewards.

“Our seasonal menu offerings, currently featuring vibrant flavors fitting for summer, are a big part of our brand refresh journey, which started this spring with our new all-day brunch. We’re continuing that momentum with even more menu innovation and variety that our guests love with our Summer of Salade Samplers,” said la Madeleine President John Dillon. “What drives us is delivering genuine value through great prices, generous portions and plenty of choices that allow our guests to customize their perfect meal any time of day.”

The brand most recently demonstrated its commitment to delivering value with the launch of its “le Pick 3” deal, which offers customers the choice of a half sandwich, side and beverage starting at just $8.99.

The new summer menu is available now at all la Madeleine locations. Guests can order in-café for dine-in or takeout, or online for curbside pickup or delivery. For more information or to order, go to lamadeleine.com/order.

New value offering blends comfort, quality and a touch of café charm

DALLAS — la Madeleine is raising the bar on value with le Pick 3, a new $8.99 meal that lets guests enjoy a handcrafted café experience for less than most fast-food combos.

With the new le Pick 3, guests can select a half sandwich, side and beverage — all made fresh, served with care and enjoyed in the welcoming charm of la Madeleine’s French-inspired cafés.

The new offering comes at a time when most fast-food meals exceed $10, with little customization available. La Madeleine’s le Pick 3 offers something unique: a freshly made, highly craveable meal made just the way guests like it and served in an environment built for connection and comfort. It’s the kind of experience that’s earned the brand decades of fan love, now part of a renewed wave of energy and innovation across la Madeleine cafés nationwide.

“Le Pick 3 is more than just a great value. It’s a symbol of the exciting momentum we’re building at la Madeleine,” said la Madeleine President John Dillon. “Our guests don’t just want a meal, they want a place to create memories and enjoy affordable food that feels personal, satisfying and thoughtfully made. That’s what this brand delivers. Now with le Pick 3, we’re offering exceptional choice, craveable flavors and a welcoming café experience all at a sensible cost. It’s a smarter, more joyful way to dine.”

Fan-favorite options to choose from include signature sandwiches like the Chicken Parisien, Turkey Bistro, Chicken Caesar, Croque Monsieur and Four-Cheese Grilled Cheese; sides such as the la Madeleine Classic Caesar Salade and Tomato Pesto Pasta Salade; and a range of refreshing beverages. Guests can also upgrade to a full sandwich for $2 more or enhance their meal with premium sides, including la Madeleine’s famous Tomato Basil Soupe.

Le Pick 3 is available now for dine-in or takeout at participating cafés for a limited time.

To explore the menu or order online, visit lamadeleine.com/order. Guests can also join Bonjour Rewards to enjoy sweet surprises, exclusive deals and personalized perks at lamadeleine.com/bonjour-rewards.

Veteran restaurant executive brings exceptional leadership, strategic vision and a talent for driving transformation

DALLAS — La Madeleine, a beloved, French-founded neighborhood café and bakery, has appointed seasoned restaurant and franchise industry executive John Dillon as its new president, further strengthening its next-level growth leadership and aggressive expansion plans under Groupe Le Duff.

Dillon most recently served as founder and principal lead at HMS Growth Partners, an advisory firm supporting leaders and companies across diverse industries, including restaurants, hospitality, retail, education and franchising. Prior to HMS, he spent over 16 years at Denny’s, where he held a succession of senior leadership roles, including EVP chief marketing officer, EVP chief brand officer and, ultimately, president of the nearly 1,600-unit chain. During his tenure, he and his team successfully revitalized the iconic brand, earning widespread acclaim and business results. Additionally, Dillon has held senior leadership roles at Yum! Brands, Omnicom Group and the National Basketball Association, honing his expertise in developing strategies and aligning teams to achieve outstanding growth.

“John’s extensive experience in the franchise restaurant industry brings exceptional leadership, strategic vision and a talent for driving authentic and aggressive transformation, which are all key qualities to guide la Madeleine into its next phase of expansion,” said Groupe LeDuff Worldwide Café Bakery Chief Executive Officer Lionel Ladouceur. “We have big plans, and his proven ability to deliver results, foster innovation and connect with team members at every level, combined with his passion for the industry and our brand, makes him the ideal leader to build on our strong foundation and shape a bright future for la Madeleine.”

At la Madeleine, Dillon will be responsible for creating a dynamic strategy to drive sales, increase the number of franchise partners, expand the brand’s market presence and further enhance plans around store-level profitability, operational efficiency, restaurant design, guest experience, marketing and menu innovation.

“La Madeleine has long had a passionate following of very loyal guests, and I’ve long been part of that club. Now, I look forward to helping the brand amplify its story and aggressively expand its growth,” said Dillon. “In a time when so many brands are trying to push for what makes them different from the others, la Madeleine inherently has an authentically powerful differentiation with its unique ‘joie de vivre’ French café experience and reputation for craveable, quality French-inspired menu items. It’s time to make some more noise, share our story more boldly and deliver exceptional results for our guests and growing family of franchise partners as we introduce the la Madeleine experience to even more neighborhoods across America and beyond.”