JETSET Pilates

Premium Pilates franchise celebrates record growth in 2025, strengthening U.S. footprint, franchise infrastructure, and global ambitions as it enters 2026

MIAMI — JETSET Pilates, the fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, closed out 2025 on a high note with 24 new studio openings, bringing its total footprint to over 270 studios open or in development. As the brand enters 2026, JETSET is focused on operational consistency, franchisee support, and strategic expansion across U.S. and international markets, including its first London studio.

2025 Studio Openings and Franchise Development

In 2025, JETSET opened 24 new studios across key U.S. markets, including Texas, Florida, Georgia, North Carolina, New Jersey, Massachusetts, Colorado, and Washington, D.C. The brand focused on premium neighborhoods and strong real estate fundamentals, reflecting its disciplined, strategic approach to expansion.

Most notably, JETSET officially opened its new headquarters in Miami’s Wynwood neighborhood, designed by Miami-based, globally-recognized architecture firm Kobi Karp. The space serves as the home of JETSET’s Instructor Training Academy and functions as a centralized training and collaboration hub for the brand’s growing network.

Infrastructure, Performance, and System Investments

To support its expanding studio network, JETSET continued to invest in its franchise platform throughout 2025, introducing more structured pre-sales and studio launch playbooks, expanded performance benchmarking, and tighter integration between marketing, training, and operations. The brand also received a strategic investment from Purchase Capital LLC, an investment firm that provides patient capital for companies with significant potential for long-term value creation. Nicholas J. Singer, Founder & Managing Partner of Purchase Capital, was appointed to the JETSET Board of Directors.

“JETSET has demonstrated an exceptional ability to scale while preserving brand integrity and a dedicated client base,” said Nicholas J. Singer, Founder & Managing Partner of Purchase Capital. “Their disciplined growth strategy, premium positioning, and focus on franchisee success make them a standout platform in boutique fitness.”

JETSET also introduced several client-facing initiatives designed to support engagement and retention across the system. These included new class formats to meet a range of client needs, as well as updated membership features such as expanded structures, premium access testing, and more dynamic introductory and re-engagement offers.

In addition to these investments, JETSET saw continued increases in average unit volumes (AUVs) across the system in 2025. Studios across the network also earned multiple local “Best Of” recognitions, highlighting the brand’s growing reputation as a leading modern Pilates concept within competitive fitness markets.

2026 Outlook and Expansion Plans

Building on the foundation established in 2025, JETSET plans to continue measured expansion across top U.S. markets in 2026 while advancing its international development strategy. The brand will open its first London studio in the Shoreditch neighborhood, serving as the foundation for its UK expansion, with plans for five additional London-area locations to follow. The brand also plans to expand into gateway cities in Canada and the EU. Priority regions in the U.S. will include major metropolitan areas across the Northeast, Southeast, Texas, California, and the Midwest. Additional training hubs are also planned, beginning with Dallas later this year.

“Our growth in 2025 reflects the strength of our model and the discipline behind how we scale, and we plan to maintain a measured but ambitious approach to growth in 2026,” said Bertus Albertse, CEO of JETSET Pilates. “We’re prioritizing premium real estate, the right franchise partners, and operational excellence to ensure long-term success as we expand domestically and internationally in 2026.”

As JETSET enters 2026, the brand is firmly positioned at the intersection of premium fitness, modern Pilates, and scalable franchising, and is building a durable platform for sustained global growth. For more information about JETSET Pilates and its franchise opportunities, please visit https://jetsetpilates.com/franchise/.

Premium Pilates franchise announces three-unit development deal in Scottsdale, with plans for 8–10 studios across the Greater Phoenix region

MIAMI — JETSET Pilates, the fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, has officially entered Arizona with a newly signed three-unit franchise agreement in Scottsdale. The deal marks the first phase of the brand’s broader expansion strategy for the Phoenix–Scottsdale metro area, where JETSET anticipates opening 8–10 studios in the coming years.

The three-unit development deal is led by franchisees Bill and Jen Hoge, who bring strong operational backgrounds and a shared vision for introducing a premium Pilates concept to the Scottsdale community.

“We chose JETSET because of its strong brand identity and talented leadership team that offers a support structure with well thought-out systems,” said Jen Hoge. “We wanted a brand we would be proud to own and that would strengthen our presence in the community, and JETSET fits right into that vision.”

Following the signing of its first Arizona franchise agreement, JETSET is actively targeting additional expansion throughout the Phoenix–Scottsdale metro area. The region’s growing population, wellness-focused lifestyle, and strong demand for premium boutique fitness concepts align closely with JETSET’s core customer base. Scottsdale, in particular, has even ranked among the nation’s top cities for health and fitness, making it an ideal market for the brand’s modern Pilates offering.

“This multi-unit agreement represents an exciting first step in our Arizona expansion,” said Bert Albertse, CEO of JETSET Pilates. “Bill and Jen are aligned with our vision for delivering a premium, experience-driven Pilates concept, and we’re confident they are the right partners to help grow the brand throughout the Phoenix–Scottsdale market.”

JETSET continues to stand out with its signature 50-minute workout that seamlessly blends strength, mindfulness, and precision on custom high-performance reformer equipment. Instructors are carefully trained to offer personalized attention and guidance, ensuring every client receives a transformative workout tailored to their goals.

“JETSET is designed for communities where wellness is not a trend, but a way of life,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “The Phoenix–Scottsdale area reflects everything our brand stands for—movement, intention, and elevated experiences—and we’re thrilled to grow alongside franchise partners who share that vision.”

Since launching its franchise opportunity in 2022, JETSET Pilates has quickly become one of the fastest-growing concepts in the boutique fitness sector. For more information about JETSET Pilates and its franchise opportunities, visit https://jetsetpilates.com/franchise/.

New Studio Aims to Build Connection, Wellness, and Strength Within the Montclair-Verona Community

MONTCLAIR–VERONA, N.J. — JETSET Pilates, the fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, is proud to announce the opening of its newest studio in Montclair–Verona. The studio marks another milestone in the brand’s rapid expansion and introduces the community to JETSET’s unique approach to high-end Pilates. Located at 307 Pompton Ave, Verona, NJ, JETSET Pilates Montclair-Verona will celebrate its grand opening on Sept. 13 from 11 a.m. – 1 p.m. Guests will enjoy an exclusive look at the studio, live DJ, light bites and drinks, special gifts, and access to discounted Founding Memberships, available for a limited time.

The Montclair–Verona studio is owned by Zhana Gali, a passionate entrepreneur dedicated to bringing innovative wellness experiences to this amazing community. Gali was drawn to JETSET Pilates for its blend of cutting-edge fitness, community-driven energy, and proven franchise model. By introducing JETSET to Montclair–Verona, Gali aims to create a welcoming space in his local community that empowers individuals to strengthen both body and mind.

“I wanted to bring something to Montclair–Verona that inspires connection, growth, and confidence,” said Gali. “JETSET’s workout is not only transformative physically but also provides the kind of supportive, energetic environment people are craving. I’m thrilled to introduce this brand to the Montclair–Verona community and turn our new studio into a role model community business.”

JETSET Pilates Montclair-Verona offers personalized, high-end 50-minute classes on custom reformers, combining strength training, cardio, and Pilates-inspired movements set to DJ-curated music for transformative results. The studio’s modern approach adapts to all experience levels, appealing to both new and seasoned Pilates enthusiasts alike.

“Gali’s passion for creating meaningful community spaces makes her an ideal partner for JETSET,” said Bertus Albertse, Chief Executive Officer and President of JETSET Pilates. “We’re excited to see her lead our expansion into New Jersey and bring the JETSET experience to Montclair–Verona for the first time.”

To learn more about JETSET Pilates Montclair-Verona, schedule a class, or inquire about memberships, visit https://jetsetpilates.com/nj/montclair/, or call (973) 566-3596.

With studios planned for Naperville and Winnetka, the fast-growing Pilates franchise eyes strategic expansion in top Chicago neighborhoods

MIAMI — JETSET Pilates, a fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, is ramping up its Chicagoland expansion with two initial locations confirmed in Naperville and Winnetka, and plans to strategically open 10–12 studios across the region over the next several years.

The brand is actively targeting premier neighborhoods in and around Chicago, including Lincoln Park, River North, and the Gold Coast, as well as affluent suburbs such as Evanston, Oak Brook, and Hinsdale. With Chicago ranking #8 on the 2024 Mindbody + ClassPass Wellness Index as one of the nation’s healthiest cities, JETSET is poised to meet the region’s strong appetite for high-end workout concepts.

“Chicago is a city that thrives on innovation, style, and energy, and that’s exactly what JETSET delivers,” said Bert Albertse, CEO of JETSET Pilates. “From our curated playlists to our studio design, every detail is built to inspire. We see a clear opportunity to make JETSET a go-to fitness destination here, and we’re ready to grow alongside the city’s community.”

JETSET’s record-setting growth in 2025 includes the opening of 16 new studios in the first half of the year, entry into new U.S. markets, and its first international location in Melbourne, Australia. With more than 160 locations sold and in development, the brand continues to attract interest from franchise partners in top-tier markets like Chicago.

“Launching new locations in Naperville and Winnetka is just the beginning,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “We’re actively seeking passionate franchise partners in Chicagoland who share our vision of delivering a premium Pilates experience that meets the city’s growing demand for innovative fitness solutions.”

Since launching its franchise opportunity in 2022, JETSET Pilates has quickly become one of the fastest-growing concepts in the boutique fitness sector. For more information about JETSET Pilates and its franchise opportunities, visit https://jetsetpilates.com/franchise/.

Pilates franchise studio celebrates new market entries, leadership hires, and 21 additional studios set to open before year’s end

MIAMI — JETSET Pilates – the Miami-based modern Reformer Pilates franchise, is excited to celebrate a dynamic first half of 2025 with 16 studios opened in just the first six months of the year, and 67 development deals signed across premier markets in the U.S. The brand has focused on innovation and growth this year, strengthening their leadership team and launching new programs to elevate the customer experience, with big momentum on the horizon for the remainder of the year.

Studio Growth and Market Expansion

JETSET’s growth thus far in 2025 has brought the opening of 16 new locations throughout Florida, NYC, Colorado, and North Carolina. In addition to their U.S. expansion, JETSET also opened a location in Glen Iris, their debut international studio in Melbourne, Australia.

The brand also made its first entrance into several key cities and regions including Charlotte, Denver, Salt Lake City, San Diego, Austin, Houston, Boston, and more. With 67 development deals signed across major key markets, 21 studio openings confirmed for the remainder of 2025, and 50+ more development deals expected to be signed this year, the brand has no plans to slow down.

“JETSET has experienced incredible growth so far this year, and I couldn’t be more proud of the growing community we’re building,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “Our recent and upcoming openings further strengthen our presence in the existing markets we serve, and will establish a strong foothold in new territories, allowing us to bring the JETSET experience to more individuals throughout the country.”

Innovation, Leadership, and Infrastructure

To support their expanding franchise network, JETSET Pilates significantly expanded its leadership team and launched several brand innovations this year. They welcomed several experienced executives to strengthen operations and franchisee support, including Ricardo Quesada as Vice President of Marketing, Uri Kenig as Head of Franchise Operations, Alex Lyons as Vice President of Product and Talent, Michael Zennedjian as Vice President of Real Estate and Construction, Christa Dellebovi as Director of New Studio Openings, Artemis Bennedetti as Director of Field Marketing, Shayna O’Rourke as Director of Franchise Business Management, and Dan Thomas as Senior Director of Digital Marketing.

Other key investments focused on innovation in infrastructure and customer experience, with highlights including:

• Launching a national membership program allowing clients to access any JETSET studio worldwide
• Introducing DJ-curated in-studio playlists to elevate the in-studio experience
• Expanding a new Training Academy Center in Miami’s South of Fifth neighborhood

Additionally, the brand has seen high engagement from its JETSET on the Mat pre-opening activations, which have driven community excitement and attendance prior to studio openings.

“We are proud of the steps we’ve taken this year, strengthening our collaborative and healthy culture within the system,” said Bert Albertse, CEO of JETSET Pilates. “Our studios continue to deliver high AUVs, showcasing the work we’ve put in towards operational success and the strong consumer demand we’ve experienced.”

Positioned for Record-Breaking Growth

Through strategic market targeting, site selection refinement, consistent delivery of a premium and differentiated experience, and significant investments to their franchisee support infrastructure, JETSET aims to surpass 200 awarded territories by the end of the year. The brand looks to continue to expand into metros such as Boston, Chicago, Denver, San Francisco, New York, and DC, while targeting strategic suburban regions across the Southeast and Florida, and West Coast markets such as Phoenix, Scottsdale, Seattle, San Diego, and the LA suburbs.

To support these growth plans, JETSET plans to roll out more key initiatives including a refreshed branded merchandise line, upgraded digital tools, and further product and instructor training enhancements.

For more information about JETSET Pilates and its franchise opportunity, please visit https://jetsetpilates.com/franchise/.

Pilates Franchise Studio Set to Bring Its Signature Fitness Experience to the Northeast

MIAMI — JETSET Pilates – the Miami-based, modern Reformer Pilates franchise, is continuing its nationwide growth with an exciting new development in the Greater Philadelphia area. The brand has officially signed an 12-unit agreement — marking a significant step forward in its mission to bring revitalizing, results-driven workouts to health-conscious communities across the U.S.

The Philadelphia expansion will strategically target key neighborhoods and suburbs including Ardmore, Northern Liberties, Rittenhouse Square, King of Prussia, West Chester, Cherry Hill, and Marlton. With an aggressive development timeline, JETSET Pilates plans to rapidly scale across the market, establishing a strong presence in one of the Northeast’s most dynamic and wellness-focused regions. According to recent reports, franchising is projected to drive 27.5% of Pennsylvania’s employment growth, highlighting the significant economic impact and local demand for franchise businesses.

“We are beyond excited to bring the JETSET experience to Philadelphia, a region that truly embraces fitness, innovation, and lifestyle-forward thinking,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “This market is a perfect match for our modern musical approach to Pilates, and we’re committed to becoming a staple in the local wellness community.”

JETSET Pilates continues to distinguish itself with its signature 50-minute workout that seamlessly blends strength, mindfulness, and precision on custom high-performance reformer equipment. Instructors are carefully trained to offer personalized attention and guidance, ensuring every client gets a transformative workout tailored to their goals.

“At JETSET Pilates, we go beyond traditional fitness, we deliver an experience,” said CEO Bert Albertse. “Our team is excited to bring our innovative, high-touch studio concept to Philadelphia. With our proven support systems and a leadership team that brings nearly four decades of franchising experience, we’re confident this new territory will become one of our flagship markets.”

Backed by a leadership team with a combined 37 years of franchising experience and 55 years of expertise in the boutique fitness industry, JETSET Pilates offers franchise partners a robust foundation for growth and success. The brand’s comprehensive post-opening support and training program equips franchisees and studio leaders with the tools they need for long-term performance, including strategic implementation, operational guidance, and ongoing collaboration. This includes regular alignment meetings, financial optimization reviews, personalized mastery sessions, and smooth integration of studio processes. In addition, JETSET’s product and talent department provides continuous development through skill-building workshops, instructor training, and structured feedback systems.

As JETSET Pilates gains momentum across the country, it continues to attract driven entrepreneurs and fitness enthusiasts who want to be part of a high-growth, wellness-focused brand. The Philadelphia expansion is a demonstration of even more nationwide growth to come.

To learn more about JETSET Pilates or inquire about franchising opportunities in your area, visit https://jetsetpilates.com/franchise/.

Renowned Pilates Franchise Enters Massachusetts for the First Time with Wellesley Location

WELLESLEY, Mass. — JETSET Pilates, the modern Reformer Pilates brand redefining luxury fitness, is proud to announce the opening of its newest studio in Wellesley, Massachusetts. The studio marks the brand’s official entry into the state and kicks off expansion plans across the Greater Boston area. Located at 98 Central St., JETSET Pilates Wellesley officially opened for classes on June 23^rd, and will be celebrating with a grand opening event on June 28^th from 4-7 p.m. to offer a first look at the brand-new space along with light bites and access to discounted Founding Memberships, available for a limited time at $199 per month.

The 2,000-square-foot studio is owned by John Onat, a Turkish-born-and-raised entrepreneur who spent much of his career launching tech startups. After years of building platforms focused on connection, education, and growth, Onat felt a growing desire to create something grounded and personal, rooted in strength and community. He discovered JETSET as a client first and was drawn to not only the modern workout experience, but their strong franchise model and enthusiastic, knowledgeable, and experienced leadership team. Now residing in Needham with his family, Onat decided to become JETSET’s first Massachusetts franchisee and has plans to open two additional locations in the Boston area.

“I trust the JETSET model because I’ve sweated through it myself,” said Onat. “I wanted to build something people in my community could walk into, feel, and experience, and being the trailblazer for JETSET in Massachusetts allows me to apply my entrepreneurial experience in a new way.”

JETSET Pilates Wellesley offers personalized, high-end 50-minute classes on custom reformers, combining strength training, cardio, and Pilates-inspired movements set to DJ-curated music for transformative results. The studio’s modern approach adapts to all experience levels, appealing to both new and seasoned Pilates enthusiasts alike.

“John’s passion and first-hand knowledge of our model make him an ideal fit to spearhead JETSET’s expansion into Boston,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “His entrepreneurial experience and business acumen will be instrumental in bringing the brand to Massachusetts, and we’re excited to support him and watch him grow as he builds momentum across the region.”

To learn more about JETSET Pilates Wellesley, schedule a class, or inquire about memberships, call (781) 455-2925 or visit https://jetsetpilates.com/ma/wellesley/.

Renowned Pilates Franchise Targets Music City as Tennessee Ranks Among Fastest-Growing Franchise States

MIAMI — JETSET Pilates, the modern Reformer Pilates franchise known for its curated music and full-body workouts, is gaining momentum in Tennessee with two new locations confirmed in the greater Nashville area. While exact addresses will be announced soon, both studios are expected to open in 2025. With long-term plans to open 6–8 locations across the region, JETSET is targeting high-growth, high-income suburbs like Brentwood, Franklin, and Green Hills, along with central neighborhoods including The Gulch and 12 South.

According to the International Franchise Association’s 2025 Franchising Economic Outlook, Tennessee ranks among the top 10 fastest-growing states for franchise growth—making it the perfect fit for JETSET as the brand grows in a market that mirrors its core demographic. Nashville’s ongoing population boom, wellness-oriented culture, and demand for premium fitness experiences position the city as an ideal home for JETSET.

“Nashville has everything we look for in a growth market, including strong population trends, a wellness-focused community, and a clear appreciation for elevated fitness experiences,” said Bert Albertse, CEO of JETSET Pilates. “With two locations already confirmed and growing interest from potential franchisees, we’re excited to introduce JETSET’s modern, music-driven approach to a city that truly aligns with our brand.”

With more than 100 locations in development, JETSET Pilates is entering a new phase of growth fueled by rising demand from multi-unit franchisees and expansion into strategic markets. To support this momentum, the brand is reinforcing its commitment to quality with hands-on onboarding and real estate guidance, ensuring every studio reflects the elevated JETSET experience. As interest continues to build, both nationally and internationally, the brand is well-positioned to lead the next wave of modern, music-driven Pilates.

“As JETSET continues to grow, we’re excited to bring our brand to Nashville and look forward to welcoming passionate franchisees to join us in this dynamic market,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “With our proven model and commitment to support, Nashville offers an ideal opportunity for entrepreneurs looking to be part of a rapidly expanding fitness brand.”

For more information about JETSET Pilates and its franchise opportunities, please visit https://jetsetpilates.com/franchise/.

Renowned Pilates Franchise Celebrates Milestone Achievement as it Continues to Cement its Position as a Leader in Boutique Fitness

MIAMI — JETSET Pilates – the modern Reformer Pilates franchise combining curated music and fitness for the ultimate revitalizing experience – proudly announces the sale of its 100^th franchise location. This milestone highlights the brand’s rapid ascent as the premier destination for a transformative, high-end Pilates experience accessible to communities nationwide.

Since launching its franchise opportunity in 2022, JETSET Pilates has become a leading concept in the boutique fitness franchise space. Starting as a single Miami studio, it now boasts 21 studios open and operating, with over 100 locations in development across key markets, including:

• Florida
• California
• Colorado
• New York
• North Carolina
• South Carolina
• Massachusetts
• Utah
• Texas
• Washington D.C.
• New Jersey
• Arizona
• Georgia
• Illinois
• Missouri
• Washington
• Pennsylvania
• Australia

“Selling 100 locations is an accomplishment we are incredibly proud of,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “It reflects the dedication of our team and the passion of our franchise partners who have embraced our vision for wellness and luxury fitness. This milestone is just the beginning as we continue expanding our reach and making the JETSET experience accessible to more communities across the country.”

JETSET Pilates is actively seeking motivated franchise partners interested in owning multiple units. With a streamlined managerial system and user-friendly LMS platform, the brand ensures a seamless transition for opening and operation. The brand also offers a unique advantage by enabling immediate revenue generation through pre-opening membership strategies.

JETSET Pilates has become a globally recognized leader in luxury modern Reformer Pilates, offering a transformative 50-minute workout that challenges mind, body, and soul. With high-performance equipment, sleek designs, and personalized instruction, the brand delivers an unparalleled fitness experience. JETSET Pilates is looking to partner with driven professionals nationwide to bring this accessible yet high-end concept to new markets, ensuring a profitable venture in the boutique fitness space.

For more information about JETSET Pilates and its franchise opportunity, please visit https://jetsetpilates.com/franchise/.

Pilates Franchise Sets Sights on Northeast Growth with Its First Location in the New England Region

MIAMI — JETSET Pilates, the Miami-based, modern Reformer Pilates franchise known for combining curated music with fitness for a revitalizing experience, is thrilled to announce its plans to expand into Massachusetts for the first time through franchising. With a studio opening in Spring of 2025 in Wellesley, the brand is seeking aspiring entrepreneurs to bring its 360-workout approach to local communities across the region.

The new Wellesley studio, located at 98 Central Street, Wellesley, MA 02482, will offer a prime location near local shops and restaurants, providing convenient access for the community. JETSET Pilates is also targeting key neighborhoods and suburbs in the Greater Boston area, including Cambridge, Newton, Back Bay, and Brookline. The brand’s goal is to establish 3–5 studios across the region over the next few years.

“Boston is an established, fitness-forward city with a deep appreciation for wellness and high-quality boutique fitness options,” said Bert Albertse, CEO of JETSET Pilates. “With its active lifestyle and community-driven culture, Boston is the perfect market for us. Wellesley, in particular, aligns with our mission to introduce innovative fitness concepts to neighborhoods that value wellness and personalized workouts.”

JETSET Pilates is rapidly expanding both nationally and internationally, with exciting new openings planned across the United States and abroad. The brand’s new innovative training academy and elevated membership program are also creating strong momentum for growth, empowering franchisees to deliver a premium Pilates experience tailored to their local markets.

“We see a tremendous opportunity in Boston, where there is a growing demand for unique fitness options that challenge both body and mind,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “As we continue to grow, we’re eager to partner with motivated entrepreneurs to bring the transformative benefits of our Modern Reformer Pilates method to more communities.”

Since launching its franchise opportunity, JETSET Pilates has quickly become a leading concept in the boutique fitness franchise space. The brand is seeking passionate professionals across the country to expand its reach and deliver its personalized workout experience to even more individuals. For more information about JETSET Pilates and its franchise opportunity, please visit https://jetsetpilates.com/franchise/.