Launching a franchise program on the eve of a pandemic was not ideal, but Impresa Modular, the national leader in off-site modular custom home construction, remains on track to meet its sales goals this year. By Nancy E. Williams
Ken Semler, president and CEO of Impresa Modular, answers questions about how he’s taking franchise owners to the forefront of the innovative modular home-building industry. By Rochelle Miller
Starting a new homebuilding business on the eve of a sudden economic recession might be the stuff of nightmares for most people. But Ken Semler isn’t your average home builder. His company, Impresa Modular, is one of the leading providers of custom modular homes in the nation. The brand is expanding rapidly – despite the economic fallout from COVID-19 – since launching its franchise offering last year. By Rochelle Miller